video views compared to video ad views and top properties serving video ads.

1. Monthly Video
Views vs Video Ads
Dr. Augustine Fou
October 2013
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Augustine Fou

2. Online Video Views May 2013
Top U.S. Online Video Content Properties Ranked by Unique Video Viewers
May 2013
Total U.S. – Home and Work Locations
Source: comScore, June 2013
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property
Total Unique
Videos (000)* Minutes per
Viewers (000)
Viewer
Total Internet : Total Audience
Google Sites
Facebook
AOL, Inc.
VEVO
NDN
Microsoft Sites
Viacom Digital
Yahoo! Sites
Amazon Sites
Turner Digital
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182,217
154,537
60,429
53,845
52,024
46,457
45,179
43,676
43,625
33,740
32,975
40,953,776
13,958,260
727,383
838,934
591,209
505,339
541,503
415,654
342,432
163,817
276,951
1,247.9
436.7
26.1
64.2
37.9
78.5
36.9
41.2
72.7
17.8
41.7
Augustine Fou

3. Video Ad Views May 2013
Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed
May 2013
Total U.S. – Home and Work Locations
Source: comScore,
Ad Videos Only (Content Videos Not Included)
June 2013
Property
Video Ads (000) Total Ad
Minutes
(MM)
Frequency
(Ads per
Viewer)
% Reach
Total U.S.
Population
Total Internet : Total Audience
BrightRoll Platform**†
Google Sites
LiveRail.com†
Adap.tv†
Hulu
Specific Media**
TubeMogul Video Ad Platform†
15,844,581
2,624,509
2,553,208
2,128,167
2,098,981
1,666,610
1,411,102
1,225,897
6,042
1,340
233
742
1,000
653
552
349
96.5
16.2
23.7
23.9
15.8
71.3
12.5
13.5
53.1
52.5
34.9
28.9
43.1
7.6
36.5
29.4
Tremor Video**
Videology†
AOL, Inc.
882,522
632,899
630,551
459
262
296
11.6
8.1
12.1
24.5
25.1
16.9
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Augustine Fou

4. YouTube Partner Views May 2013
Top YouTube Partner Channels* Ranked by Unique Video Viewers
May 2013
Total U.S. – Home and Work Locations
Source: comScore, June 2013
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property
Total Unique
Videos (000)
Minutes per
Viewers (000)
Viewer
VEVO @ YouTube
50,238
561,631
36.1
Fullscreen @ YouTube
36,486
284,829
23.8
Maker Studios Inc. @ YouTube
32,371
432,854
47.5
Warner Music @ Youtube
31,956
176,509
17.7
ZEFR @ YouTube
27,497
130,772
13.5
The Orchard @ YouTube
24,313
90,023
10.4
Machinima @ YouTube
21,371
349,628
62.6
UMG @ YouTube
BroadbandTV @ YouTube
19,838
16,451
68,297
112,491
9.9
21.6
SonyBMG @ YouTube
16,250
44,173
8.3
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Augustine Fou

5. Summary Findings
• Other notable findings from May 2013 include:
• 84.8 percent of the U.S. Internet audience viewed online
video.
• The duration of the average online content video was 5.6
minutes, while the average online video ad was 0.4 minutes.
• Video ads accounted for 27.9 percent of all videos viewed
and 2.6 percent of all minutes spent viewing video online.
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Augustine Fou

6. Dr. Augustine Fou – Digital Consigliere
“Consumers are increasingly aware of
and concerned about their own privacy.
These tools help them detect who is
tracking them online. But what do they do
about it?”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
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@acfou
Augustine Fou