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CPG Advertisers Overindex on Video and Social Ads by Augustine Fou Digital Strategist

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CPG Advertisers Overindex on Video and Social Ads by Augustine Fou Digital Strategist

  1. 1. CPG Advertisers’ Post Click Action Source: Millenial Media via Marketing Charts, April 17 2013-1- Augustine Fou
  2. 2. Dr. Augustine Fou – Digital Consigliere “As more users move to mobile; sites need to adapt to serve them. But mobile will soon no longer be considered a separate channel because usage patterns are the same as desktop.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou-2- @acfou Augustine Fou
  3. 3. Related Articles Percent of Ecommerce from Mobile By: Augustine Fou, March 27, 2013 Smartphone Penetration Exceeds 50 Percent By: Augustine Fou, Mar 21, 2013 Percent of Site Traffic from Mobile By: Augustine Fou, March 30, 2013 Digital is a Philosophy By: Augustine Fou, March 31, 2011-3- Augustine Fou

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