CMOs Top Concerns in Digital Marketing 2013 by Augustine Fou
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CMOs Top Concerns in Digital Marketing 2013 by Augustine Fou
- 1. CMOs Top Concerns in Marketing 2013 Dr. Augustine Fou http://linkd.in/augustinefou April 2013 -1- Augustine Fou
- 2. CMO Preparedness Source: IBM CMO Study 2012 -2- Augustine Fou
- 3. CMO Areas of Opportunity Source: IBM CMO Study 2012 -3- Augustine Fou
- 4. CMO Influenced by … Source: IBM CMO Study 2012 -4- Augustine Fou
- 5. CMO Plans to increase … Source: IBM CMO Study 2012 -5- Augustine Fou
- 6. Barriers to adoption … Source: IBM CMO Study 2012 -6- Augustine Fou
- 7. IDC 2012 CMO Survey Source: IDC CMO Survey 2012 -7- Augustine Fou
- 8. IDC 2012 CMO Survey -8- Augustine Fou
- 9. Related Articles Percent of Ecommerce from Mobile By: Augustine Fou, March 27, 2013 Smartphone Penetration Exceeds 50 Percent By: Augustine Fou, Mar 21, 2013 Percent of Site Traffic from Mobile By: Augustine Fou, March 30, 2013 Digital is a Philosophy By: Augustine Fou, March 31, 2011 -9- Augustine Fou
- 10. Dr. Augustine Fou – Digital Consigliere “As more users move to mobile; sites need to adapt to serve them. But mobile will soon no longer be considered a separate channel because usage patterns are the same as desktop.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou - 10 - @acfou Augustine Fou
- 11. APPENDIX - 11 - Augustine Fou
- 12. IBM CEO Outlook Source: IBM CMO Study 2012 - 12 - Augustine Fou