O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Behavioral Targeting is Not Worth the Extra Money

733 visualizações

Publicada em

The premium for behaviorally targeted (BT) ads, compared with run-of-network (RON) ads, ranges from 1.8X - 3.5X; but the increase in conversion rates from using BT ranges from 2.1X - 2.9X -- on par with the premium CPM paid for BT vs RON.

So the cost per outcome stays about the same, making behavioral targeting NOT incrementally useful for marketing efficiency.

Publicada em: Marketing
  • Seja o primeiro a comentar

  • Seja a primeira pessoa a gostar disto

Behavioral Targeting is Not Worth the Extra Money

  1. 1. June 2019 / Page 0marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Behavioral Targeting is NOT Worth the Premium Source: [PDF] https://www.researchgate.net/profile/Howard_Beales/publication/265266107_The_Value_of_Behavioral_Targeting/links/599eceeea6fdcc500355d5af/The-Value-of- Behavioral-Targeting.pdf 2.4X 2.6X 2.4X 2.9X 2.1X 2.1X 2.1X 2.1X 2.2X 2.0X

×