1.
"Motivation, Emotion, Attitudes, and Product Repositioning"
Please respond to the following:
Examine three key ways that consumers gain emotional
intelligence about their patterns of consumption. Choose a
market segment and determine two learning patterns that
motivate customers in this market segment to purchase.
Analyze the attitude change strategies. Determine the
effectiveness of negative advertising campaigns in regard to
changing the components of attitude. Use examples to illustrate
your point. Examine the pros and cons of attitude change
strategies.