O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
#bdi1 @mpranikoff
Michael Pranikoff
Global Director,
Emerging Media
PR Newswire
http://about.me/michaelpranikoff
michael.pranikoff@prnewswir...
The most profound technologies are
those that disappear. They weave
themselves into the fabric of
everyday life until they...
@mpranikoff
“In 1965, 80 percent of adults could be
reached with three 60 second TV spots.
Today it requires117 prime time
Commercials...
“The ad is
yesterday. Content
is the future.”
Oliver Newton, head of emerging platforms
at
Starcom MediaVest
@mpranikoff
Source: http://flic.kr/p/aavRAC

@mpranikoff
The value exchange
BRAND

AUDIENCE

Currency = Content

Currency = Personal Info

The brand continuously delivers
relevant...
EQ >
IQ
EMOTIONS TRUMP
INTELLIGENCE

@mpranikoff
http://youtu.be/xwndLOKQTDs
“

Guinness Friendship
scored 30 percent
higher than other beer
brands during the
quarter.”
Paid
Media

Promoted

Traditional
Ads

Converged
Media

Corporate
Content

Branded
That Is Shared

Sponsored

Earned
Media...
@mpranikoff
“
William McComb - CEO

Source: http://buswk.co/1gfhBi5

@mpranikoff
“
William McComb - CEO

Source: http://buswk.co/1gfhBi5

@mpranikoff
@mpranikoff
What Form of Advertising / Marketing Content Do
You Trust? – Recommendation from People I Know
89%

90%

Global Average – ...
What Form of Advertising / Marketing Content Do
You Trust? – Editorial Content Such As News
Articles
58%
64%

Global Avera...
PR Is A Strong Component In The Marketing Mix
90%

Consumer Rates
Method More Effective

80%

Own Sites
Email

70%

PR
Own...
Source: Forrester Research Put Distribution At The Heart Of Content Marketing– 10/3/12

@mpranikoff
Source: Forrester Research Put Distribution At The Heart Of Content Marketing– 10/3/12

@mpranikoff
What’s Next For 2014

@mpranikoff
Infographics
vs.
Visual Assets

@mpranikoff
Visual
Storytelling
Using Text
Overlays
#PRNewswire
Responsive
Design

@mpranikoff
@mpranikoff
First Media
Mention
-Calgary Sun

@mpranikoff
@mpranikoff
@mpranikoff
@mpranikoff
After 3 Days
After 30 Days

@mpranikoff
Content Must Be Mapped To
Business Objectives
Content Must Be Appealing
Publish a steady
stream of content

TRUST

RELIABILITY

DELIGHT

Keep it relevant
& interesting

@mpranikoff

#bdi1
Source: http://www.thisblogrules.com/wp-content/uploads/2009/11/thank-you-for-sign.jpg
Visual Storytelling: Where We Are & Where We’re Headed in 2014
Visual Storytelling: Where We Are & Where We’re Headed in 2014
Visual Storytelling: Where We Are & Where We’re Headed in 2014
Visual Storytelling: Where We Are & Where We’re Headed in 2014
Visual Storytelling: Where We Are & Where We’re Headed in 2014
Visual Storytelling: Where We Are & Where We’re Headed in 2014
Visual Storytelling: Where We Are & Where We’re Headed in 2014
Visual Storytelling: Where We Are & Where We’re Headed in 2014
Próximos SlideShares
Carregando em…5
×

Visual Storytelling: Where We Are & Where We’re Headed in 2014

16.881 visualizações

Publicada em

This presentation was given by PR Newswire Global Director of Emerging Media, Michael Pranikoff on Dec. 12, 2013 at the BDI Visual Social Communications Leadership Forum in NYC.

Visual Storytelling: Where We Are & Where We’re Headed in 2014

  1. #bdi1 @mpranikoff
  2. Michael Pranikoff Global Director, Emerging Media PR Newswire http://about.me/michaelpranikoff michael.pranikoff@prnewswire.com Twitter / @mpranikoff
  3. The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are Indistinguishable from it…. - Mark Weiser @mpranikoff
  4. @mpranikoff
  5. “In 1965, 80 percent of adults could be reached with three 60 second TV spots. Today it requires117 prime time Commercials to produce the same result” -Jim Stengel, Former CMO, P&G
  6. “The ad is yesterday. Content is the future.” Oliver Newton, head of emerging platforms at Starcom MediaVest @mpranikoff
  7. Source: http://flic.kr/p/aavRAC @mpranikoff
  8. The value exchange BRAND AUDIENCE Currency = Content Currency = Personal Info The brand continuously delivers relevant content & establishes its worth to the audience The audience trusts the brand enough to identify themselves & grant permission for engagement @mpranikoff Jane Smith jane.smith@xyz.com 555-555-5555 CEO, XYZ Corp.
  9. EQ > IQ EMOTIONS TRUMP INTELLIGENCE @mpranikoff
  10. http://youtu.be/xwndLOKQTDs
  11. “ Guinness Friendship scored 30 percent higher than other beer brands during the quarter.”
  12. Paid Media Promoted Traditional Ads Converged Media Corporate Content Branded That Is Shared Sponsored Earned Media Organic Based on Altimeter Group Research Owned Media
  13. @mpranikoff
  14. “ William McComb - CEO Source: http://buswk.co/1gfhBi5 @mpranikoff
  15. “ William McComb - CEO Source: http://buswk.co/1gfhBi5 @mpranikoff
  16. @mpranikoff
  17. What Form of Advertising / Marketing Content Do You Trust? – Recommendation from People I Know 89% 90% Global Average – 92% 92% Source: Nielsen Global Trust in Advertising – April 2013 @mpranikoff 94%
  18. What Form of Advertising / Marketing Content Do You Trust? – Editorial Content Such As News Articles 58% 64% Global Average – 62% 69% Source: Nielsen Global Trust in Advertising – April 2013 @mpranikoff 60%
  19. PR Is A Strong Component In The Marketing Mix 90% Consumer Rates Method More Effective 80% Own Sites Email 70% PR Own Social Consumer Exhibitions Search Ads on Social Nets 60% Conferences Own Events Custom Print Direct Mail Print Magazines Print Newspaper 50% General Sites 40% B2B Rates Method More Effective Virtual Exhibitions Smartphones Collateral Print Directories Sponsorship Tablets Webinars 30% Topic Specific Sites Vertical Search 20% Blue = Digital, Orange = Traditional 10% 10% 20% 30% 40% 50% 60% 70% 80% 90% B2B @mpranikoff Source: Outsell 2013 Advertising and Marketing Study
  20. Source: Forrester Research Put Distribution At The Heart Of Content Marketing– 10/3/12 @mpranikoff
  21. Source: Forrester Research Put Distribution At The Heart Of Content Marketing– 10/3/12 @mpranikoff
  22. What’s Next For 2014 @mpranikoff
  23. Infographics vs. Visual Assets @mpranikoff
  24. Visual Storytelling Using Text Overlays #PRNewswire
  25. Responsive Design @mpranikoff
  26. @mpranikoff
  27. First Media Mention -Calgary Sun @mpranikoff
  28. @mpranikoff
  29. @mpranikoff
  30. @mpranikoff
  31. After 3 Days After 30 Days @mpranikoff
  32. Content Must Be Mapped To Business Objectives
  33. Content Must Be Appealing
  34. Publish a steady stream of content TRUST RELIABILITY DELIGHT Keep it relevant & interesting @mpranikoff #bdi1
  35. Source: http://www.thisblogrules.com/wp-content/uploads/2009/11/thank-you-for-sign.jpg

×