The document discusses best practices for using emerging media and social networks in investor relations and communications. It provides statistics on social media usage among financial professionals and investors. It recommends establishing guidelines for social media use, consistently communicating through multiple channels, listening to conversations, and addressing risks while experimenting with new technologies. The goal is to engage audiences and drive two-way conversations in an open and trusted manner.

1. Investor Relations & Emerging Media NIRI Capital Area Chapter • September 28, 2011 Source: ttp://www.flickr.com/photos/zachstern/87431231/

2. Michael Pranikoff Global Director, Emerging Media PR Newswire http://flavors.me/michaelpranikoff michael.pranikoff@prnewswire.com Twitter / @mpranikoff

3. Disclaimer: I am not a Guru. All tips, recommendations, and ideas are from reading, exploring, and learning anyway that I can. I consider myself a B+ Student at best.

5. Website Email News Release Social media Traditional Media Communications Channel Complexity Video Tradeshows Search Photos / Visualizations Blog

6. Old School New School Created by: Michael Pranikoff, PR Newswire Global Director of Emerging Media

7. Influencers http://www.businessinsider.com/chart-of-the-day-radio-has-more-reach-than-the-internet-2009-11

9. Opportunities to engage with audiences

10. Continuous Messaging that is easy to share

11. Analytics, ROIThey want to communicate in a way that combines PR, Marketing and Advertising. Investor Relations

12. United States Social Media Usage

13. United States Social Media Usage Source: http://www.forrester.com/Groundswell/profile_tool.html

14. Social Media Usage of Decision Makers

15. 85% of financial services professionals under 50 are utilizing social media, compared with half of their older counterparts Source: LederMark Communications

16. 86% of those under 50 and over half of 50+ professionals agree that social networking will be an important business development tool within five years. Source: LederMark Communications

17. Website Usage by Investors Source: RivelResearch via Q4 Web Systems

18. Analyst Coverage is Diminishing Source: Ernst & Young via Q4 Web Systems

20. 20% have used blog research to execute a recommendation or investment decision.

21. 63% of US pro investors say blogs and social networks will play an increasingly important role in investment decisions in the futureSource: Brunswick Group Survey Findings on New Media Usage by the Investment Community – 9/2010

22. 14% of Buy side & Sell Side analysts said information found on a social network such as Facebook prompted further investigation on a investment decision. 14% Facebook Source: http://www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919

23. Are you driving the conversation? http://www.flickr.com/photos/perspectivephotography/2090451536/

24. Mainstream Media Pickup Blogs / Twitter / Online Pubs Immediate Online Pickup Weekly Trade Pubs Monthly Trades Quarterly Pubs / Journals Search Share Blog Release Goes Out The Long Tail of Corporate Content News Release Conversation Created by: Michael Pranikoff, PR Newswire Global Director of Emerging Media

25. Head Traditional Media Reaching Billions Reach MILLIONS Online Media SEARCH Tail Created by: Michael Pranikoff, PR Newswire Director of Emerging Media based on Immediate Future, 6/06

26. The Long Tail of Corporate Content Over Six Months Amount of Coverage What Needs to happen today – Shorter Releases on a more regular basis Time From Origination Created by: Michael Pranikoff, PR Newswire Global Director of Emerging Media

28. Measuring the mood of the 'twitterverse' on a given day can foretell the direction of changes to the Dow Jones Industrial Average three days later with an accuracy of 86.7 %http://www.wired.com/wiredscience/2010/10/twitter-crystal-ball

29. Research from Ross School of Business at the University of Michigan found a direct correlation between company Tweets around news events and tighter bid/ask spreads in the company’s shares. This correlation was found to be most significant with small cap firms that typically do not receive news coverage.

30. Research from Ross School of Business at the University of Michigan found a direct correlation between company Tweets around news events and tighter bid/ask spreads in the company’s shares. This correlation was found to be most significant with small cap firms that typically do not receive news coverage.

31. Consistent Communications Matters

32. TrustOverAttention Trust will continue to replace attention as the Currency of the web and business. No one will pay attention if they don’t trust you.

33. Trust

34. Where do you generally go first for news about a company? Then where do you go?

36. Trading social network. Based on Twitter.

37. Wiki finance portal. Social interactive data.Source: Q4 Websystems

38. Corporate Use of Social Media Source: Q4 Websystems

39. Corporate Use of Social Media Source: Q4 Websystems

40. Corporate Use of Social Media

41. From Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles Pure Corporate Brand Corporate with Persona Employee with Corporate Association Pure Personal Account

43. Manually post updates and/or use RSS feeds to automate

44. Start small, learn and expand conversations over timeSource: Q4 Websystems

45. 49% of retail investors under the age of 40 rely financial web sites and blogs for investment advice

46. 47% of retail investors over the age of 40 rely financial web sites and blogs for investment advice

48. Events

49. Reports

50. Presentations

51. Videos

55. Photos , Graphics or Chartson Flickr Source: Q4 Websystems

56. Best Practices for IR 2.0 Source: Q4 Websystems

57. Best Practices for IR 2.0 Talk about Blog about Tweet about…. Corporate Social Responsibility Over $2.7 Trillion in funds under management dedicated to social responsibility. - Socialinvest.org

58. Best Practices for IR 2.0 Make Content Directional

60. Support for shareholder forums

65. more multimedia = more views Increase in average online views per press release, when multimedia elements are added. Source: PR Newswire web analytics.

66. Using multimedia in your releases increases journalist and public engagement by 35%. According to internal sample research comparing press releases that contain multimedia with those that do not.

67. Which of these feeds would you look at on a mobile device? This is why visuals matter

69. Best Practices for IR 2.0 What about the RISKS?

70. Best Practices for IR 2.0 Best Practices for IR 2.0

71. Best Practices for IR 2.0

72. Best Practices for IR 2.0

73. Education = Success

74. Best Practices for IR 2.0 – Establish Guidelines Think both Internal and ExternalCommunications Resource: Social Media Governance http://budurl.com/bhqq

76. Google Alerts and other free tools (http://search.twitter.com, http://socialmention.com) are easy ways to start the process

78. Google Alerts and other free tools (http://search.twitter.com, http://socialmention.com) are easy ways to start the process

80. All social channels must be treated the same as traditional channels (disclosure controls)

81. Only previously disclosed information should be shared

82. Risks are from innocent updates in social networks – no different than offline disclosure rules.

84. Don’t Be Afraid To Try Something New

85. The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it…. - Mark Weiser

86. Michael Pranikoff Global Director, Emerging Media PR Newswire http://flavors.me/michaelpranikoff michael.pranikoff@prnewswire.com Twitter / @mpranikoff