Continuous Connection, Continuous Engagement – Inbound Marketing Summit Oct. 2010
•
1 like•846 views
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff at the Inbound Marketing Summit in Boston on October 6, 2010. As the pace of communications continues to speed up, marketers are in a battle for the attention and engagement of their target audiences. The use of tactics like SEO make sure that audiences - whoever they are - can find your content while social media is used to engage with customers. Regardless of whether you are a B2C or a B2B company, the same fight is going on. Content strategies that promote continuous content-within-context is one of the keys to engaging audiences today. Michael Pranikoff, Global Director of Emerging Media for PR Newswire will discuss how PR Newswire has been working with marketing communications professionals all over the world to help them not only reach their core audiences, but how companies are using new continuous strategies to build engagement and direct action through their campaigns. www.prnewswire.com
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Viewers also liked (6)
Similar to Continuous Connection, Continuous Engagement – Inbound Marketing Summit Oct. 2010
Similar to Continuous Connection, Continuous Engagement – Inbound Marketing Summit Oct. 2010 (20)
More from Michael Pranikoff
More from Michael Pranikoff (20)
Recently uploaded
Recently uploaded (20)
Continuous Connection, Continuous Engagement – Inbound Marketing Summit Oct. 2010
- 1. Continuous Connection Continuous Engagement Michael Pranikoff Global Director, Emerging Media Inbound Marketing Summit Boston Oct. 6-7 2010
- 2. Michael Pranikoff Global Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff
- 3. Who is my Audience today? Where are they gathering? What are they talking about?
- 4. Journalist Journalist Journalist Follow The Conversation Twitter Hashtag#IMS10
- 6. News Traffic Landscape Yahoo ranks as the top global news site. Google News is the second largest online news property in the world in terms of traffic. Yahoo News Google News New York Times CNN China’s QQ.com BBC MSN
- 10. Traditional Public Relations Model The model has changed.... Follow The Conversation Twitter Hashtag#IMS10
- 11. PUSH Photo credit: http://www.flickr.com/photos/ytruly/2463366156/
- 12. PULL Photo credit: http://www.flickr.com/photos/jonathangayman/1028689242/
- 13. The Power of PUSH&PULL Photo credit: http://www.flickr.com/photos/alvarezandz/3296307865/
- 15. Make your contentEasy To View
- 16. Make your contentEasy To UseFollow The Conversation Twitter Hashtag#IMS10
- 17. Consistent Communications Matters Follow The Conversation Twitter Hashtag#IMS10
- 18. Visibility Photo credit: http://www.flickr.com/photos/fortphoto/1746927016/
- 20. OptimizationMax by PR Newswire
- 22. Intimacy– The affection a person holds for a brand
- 23. Influence– The likelihood a person is to advocate on behalf of the brand Photo credit: http://www.flickr.com/photos/juantheflyfactory/3417503039/
- 24. Using multimedia in your releases increases journalist and public engagement by 35%. According to internal sample research comparing press releases that contain multimedia with those that do not. Follow The Conversation Twitter Hashtag#IMS10
- 26. 30% get news through Social Networks
- 30. SEO & SOCIAL MEDIA ARE BUDDIES Photo credit: http://www.flickr.com/photos/tambako/2387498031/
- 31. Use Social Media to make your content directional
- 32. Case Study
- 38. A R C The ARC Engagement Platform ccess your audiences via multi-channel distribution each them with dynamic multimedia content onnect, interact, transact and engage
- 42. Our Shining Example NY Fan Page has hit more than 1000 fans within four hours of launching our campaign.....So exciting to see such results! Gayle Nowak Haggman Advertising
- 43. Our Shining Example NY Fan Page has hit more than 1000 fans within four hours of launching our campaign.....So exciting to see such results! Gayle Nowak Haggman Advertising
- 44. blog blog fan site blog blog fan site news site company site blog ARC Content Updates
- 45. Examine Activity the
- 46. How Will You Measure Your Success? Photo Credit: http://www.flickr.com/photos/ppdigital/2327029777/
- 47. PR Newswire Social Media Metrics How Will You Measure Your Success? Photo Credit: http://www.flickr.com/photos/ppdigital/2327029777/
- 48. Listen Analyze Strategize Engage Repeat Source: http://thecoolgadgets.com/wp-content/uploads/2009/09/8-phaser-laser-gun.jpg
- 49. Michael Pranikoff Global Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff
Editor's Notes
- Reporters are no longer the sole “gatekeeper” of information. Organizations now have an opportunity to communicate beyond the media and directly with consumers and investors, worldwide. While traditional media still holds sway, big dividends are yielded when savvy communicators embrace the new generation of citizen journalists, bloggers and participants in social networks.
- When we as communicators distribute news online, we are often looking at raising the visibility of an issue or campaign. Visibility is one of those things that we have measured for a long time in clips and hits.
- As in the last slide from the Nielsen study on the White House, Engagement is increasingly one of the most important things that we can measure.
- 200 million active users worldwide30% of users are from the US2nd most visited web site in the world850 million photos, 7 million videos, and 28 million pieces of content are uploaded each monthMore than 95% of Facebook members have used at least one application built on Facebook PlatformMore than 4 million users become fans of Pages each day