O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

The design of things you don't want to think about — WIAD 2016 Jönköping

1.179 visualizações

Publicada em

Designing is not about visibility, it's about the details that create the memories by which we relive experiences.

From train toilets to instagramming food, everything we do leaves a mark, proving that design is everywhere.
Open keynote at World Information Architecture 2016 in Jönköping, Sweden.

Video after title slide.

Publicada em: Design

The design of things you don't want to think about — WIAD 2016 Jönköping

  1. 1. THE DESIGN OF THINGS YOU DON’T WANT TO THINK ABOUT ALBERTA SORANZO | @ALBERTATREBLA WIAD 2016 | Jönköping
  2. 2. HELLO. MY NAME IS ALBERTA. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  3. 3. I HAVE A QUESTION FOR YOU. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  4. 4. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  5. 5. WHAT KEEPS US UP AT NIGHT IS… alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  6. 6. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  7. 7. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  8. 8. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  9. 9. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  10. 10. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  11. 11. EVERYTHING, EXCEPT WHAT IS FOUND IN NATURE, HAS BEEN DESIGNED BY SOMEONE. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  12. 12. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  13. 13. WE DON’T WANT TO THINK ABOUT THE RIVETS. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  14. 14. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  15. 15. WHEN’S THE LAST TIME YOU THOUGHT ABOUT A BATHROOM? alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  16. 16. WHEN’S THE LAST TIME YOU THOUGHT ABOUT A TRAIN BATHROOM? alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  17. 17. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  18. 18. WHEN’S THE LAST TIME YOU THOUGHT ABOUT A PLANE BATHROOM? alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  19. 19. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  20. 20. WE DESIGN THE MEMORIES THAT EXPERIENCE LEAVES BEHIND. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  21. 21. BUT, ALBERTA, WHY ARE WE TALKING ABOUT RIVETS AND TOILETS? WE MAKE DIGITAL THINGS. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  22. 22. I THOUGHT YOU’D NEVER ASK. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  23. 23. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  24. 24. People judge an experience largely based on how they felt at its peak and at its end, rather than based on the total sum or average of every moment of the experience. Peak-end rule alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  25. 25. 0 2.5 5 7.5 10 2 4 6 8 10 12 14 16 18 20 22 24 PAININTENSITY TIME
  26. 26. 0 2.5 5 7.5 10 2 4 6 8 10 12 14 16 18 20 22 24 PAININTENSITY TIME
  27. 27. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  28. 28. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  29. 29. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  30. 30. SWEET, BUT HOW DOES THAT APPLY TO WHAT WE DO? WE MAKE DIGITAL THINGS. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  31. 31. I’M GLAD YOU ASKED. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  32. 32. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  33. 33. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  34. 34. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  35. 35. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  36. 36. WAIT. DIDN’T YOU SAY THAT IT WAS THE END THAT MATTERED? alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  37. 37. YEP. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  38. 38. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  39. 39. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  40. 40. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  41. 41. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  42. 42. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  43. 43. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping PINTEREST-INDUCED RAGE 0 25 50 75 100 APR MAY JUN JULY AUG SEP OCT NOV DEC JAN FEB
  44. 44. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping PINTEREST-INDUCED RAGE 0 25 50 75 100 APR MAY JUN JULY AUG SEP OCT NOV DEC JAN FEB
  45. 45. A closure experience is the satisfactory conclusion to a product or service relationship. Joe Macleod
  46. 46. THAT MAKES SENSE, BUT SURELY IT DOESN’T HAPPEN VERY OFTEN. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  47. 47. IF ONLY. AND, YOU KNOW, “THE END” ISN’T ALWAYS AT THE END. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  48. 48. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  49. 49. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  50. 50. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping 1
  51. 51. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  52. 52. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  53. 53. OOH. I SEE WHAT YOU MEAN. BUT WHAT IF PEOPLE WANT TO CLOSE THEIR ACCOUNTS? alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  54. 54. HEH. YOU CAN’T HOLD PEOPLE HOSTAGE, CAN YOU? alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  55. 55. A closure experience is the satisfactory conclusion to a product or service relationship. Joe Macleod
  56. 56. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  57. 57. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  58. 58. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  59. 59. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  60. 60. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  61. 61. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  62. 62. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  63. 63. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  64. 64. I THINK I GET IT NOW. ONE LAST QUESTION, ARE MEMORY OF THE EXPERIENCE AND EXPERIENCE THE SAME? alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  65. 65. WHAT DO YOU THINK? alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  66. 66. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  67. 67. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  68. 68. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  69. 69. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  70. 70. SO, NO. I DON’T THINK MEMORIES CAN BRING BACK EXPERIENCES. NOR THAT THEY SHOULD. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  71. 71. IN CONCLUSION, alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  72. 72. THANK YOU ALBERTA SORANZO | @ALBERTATREBLA WIAD 2016 | Jönköping
  73. 73. THIS TALK WAS BROUGHT TO YOU BY (not) Johnny Appleseed alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
  74. 74. IMAGE CREDITS Atlanta skyline — https://www.flickr.com/photos/memoriesbymike/14077090201 Awake at night — https://www.flickr.com/photos/alyssafilmmaker/3687665853/ Golden Gate — https://www.flickr.com/photos/photographingtravis/14746084647 Golden Gate cables — https://www.flickr.com/photos/csessums/6297553686 Golden Gate cables inside — https://www.flickr.com/photos/ironypoisoning/9011658139 Golden Gate support cable — https://commons.wikimedia.org/wiki/File:Cables_of_the_Golden_Gate_bridge_in_San_Francisco_66.jpg Golden Gate rivets — https://commons.wikimedia.org/wiki/File:Rivets_on_the_Golden_Gate_bridge_in_San_Francisco_103.jpg Golden Gate floodlights — https://commons.wikimedia.org/wiki/File:Floodlight_on_the_Golden_Gate_Bridge_in_San_Francisco_112.jpg Golden Gate suicide prevention — https://commons.wikimedia.org/wiki/File:Suicide_prevention_sign_on_the_Golden_Gate_Bridge_2.jpg Toilet — https://www.flickr.com/photos/64604717@N03/6048064760 Clothing store — https://www.flickr.com/photos/associatedfabrication/3555244890 Instagramming food — http://www.huffingtonpost.com/2013/08/02/instagram-food-study_n_3689129.html Burger attack — https://www.flickr.com/photos/henryfaber/212974917 Girls on cell phones — https://www.flickr.com/photos/rwphoto/4646169383 Jönköping — https://www.flickr.com/photos/trollhare/8729763724

×