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Three Ways to Sell Online
- 1. Three Ways to Sell Online Ann Treacy www.treacyinfo.com
- 2. The Intro • Marketplace Sites (eBay) • Using an E-Commerce Template site (Yahoo Store) • Adding a shopping component to an existing site (PayPal) • Going big. www.treacyinfo.com
- 3. Marketplace Site • Low barrier to entry – Don’t need website, storefront, big inventory • High exposure • Transactional fees can get expensive for high volume and high ticket item vendors www.treacyinfo.com
- 4. Craigslist • Free • Less sophisticated • Just need computer, users access, email • Nefarious users • Adding pictures a plus • Not great for big ticket • Focus on local items • Good for physically big items www.treacyinfo.com
- 5. eBay • Fees for Auction • Must be member – Insertion fee ($.10 - • Must verify credit card $2) • Much wider audience – Final value (9% or $250) • Really market driven • Fees for Fixed Price • No room for error – Insertion fee ($.50) – Final value (7% - 20%) www.treacyinfo.com
- 6. Etsy • Fees • Must be member – Insertion fee ($.20) • Must verify credit – Transaction (3.5%) card – Payment processing (3% • Much wider audience + $0.25) • Really market driven • No room for error www.treacyinfo.com
- 7. E-Commerce Template Sites • Good if you want a website – You can get professionals to help – You could build yourself • Monthly fee can get expensive • Makes more sense for established sellers www.treacyinfo.com
- 8. Yahoo Stores • Fees • Creates a presence – Setup ($50) • Fairly easy to setup – Hosting and manage ($33.95/month) • Allows for more – Transaction (1.5%) features such as tracking and advertising http://smallbusiness.yahoo.com/ecommerce/featu www.treacyinfo.com
- 9. Go Daddy • Fees • Creates a presence – Setup ($9.99) • Fairly easy to setup – SSL Cert ($69.99) and manage • Allows for more • Option for Developer features Support such as tracking and – $99/month advertising http://www.godaddy.com/ecommerce/shopping-cart.aspx www.treacyinfo.com
- 10. Shopping Carts • Will fit into an existing site • Setup and monthly costs are usually low • Transactional fees can get expensive for high volume and high ticket item vendors www.treacyinfo.com
- 11. PayPal • Fees • Will fit in with your – Monthly (0-$30) website – Transactional (1.9% - • May need some tech 2.9% + $0.30) skills to add to site • Offers advanced options http://www.godaddy.com/ecommerce/shopping-cart.aspx www.treacyinfo.com
- 12. PayPal on WordPress.com http://en.support.wordpress.com/paypal/ www.treacyinfo.com
- 13. Google Merchant • Fees • Will fit in with your – Transactional (1.9% - website 2.9% + $0.30) • May need some tech skills to add to site • Offers advanced options http://www.godaddy.com/ecommerce/shopping-cart.aspx www.treacyinfo.com
- 14. Going Big • Use a template-type interface that ties in with your existing site. – http://www.zen-cart.com/ – http://www.volusion.com – http://getshopped.org/ • Require more technical knowledge • Can be cost-effective in long term www.treacyinfo.com
- 15. Get the presentation here: http://byteoftheweek.com/ Thank you! Ann Treacy atreacy@treacyinfo.com www.treacyinfo.com
Notas do Editor
- Craigslist:Doing business on craigslist can be described as easy, if the seller follows some simple rules of common sense. To list an item up for sale, for example, all is needed is a computer with internet access and a working email address. A good picture of the item guarantees a faster response, and up to 4 photos can be uploaded to craigslist, all for free. The onlookers browse through the different categories on their local city’s craigslist (each craigslist website is broken down into city locations) and when they see a product they like and want to inquire more about, they click on the link provided for that purpose on each ad. They can also copy and paste this address later to the email service of their preference. Another option is to make a direct telephone call to the numbers provided freely on the ads, but not all ads include phone contact information.
- Craigslist:Doing business on craigslist can be described as easy, if the seller follows some simple rules of common sense. To list an item up for sale, for example, all is needed is a computer with internet access and a working email address. A good picture of the item guarantees a faster response, and up to 4 photos can be uploaded to craigslist, all for free. The onlookers browse through the different categories on their local city’s craigslist (each craigslist website is broken down into city locations) and when they see a product they like and want to inquire more about, they click on the link provided for that purpose on each ad. They can also copy and paste this address later to the email service of their preference. Another option is to make a direct telephone call to the numbers provided freely on the ads, but not all ads include phone contact information.
- Craigslist:Doing business on craigslist can be described as easy, if the seller follows some simple rules of common sense. To list an item up for sale, for example, all is needed is a computer with internet access and a working email address. A good picture of the item guarantees a faster response, and up to 4 photos can be uploaded to craigslist, all for free. The onlookers browse through the different categories on their local city’s craigslist (each craigslist website is broken down into city locations) and when they see a product they like and want to inquire more about, they click on the link provided for that purpose on each ad. They can also copy and paste this address later to the email service of their preference. Another option is to make a direct telephone call to the numbers provided freely on the ads, but not all ads include phone contact information.
- Craigslist:Doing business on craigslist can be described as easy, if the seller follows some simple rules of common sense. To list an item up for sale, for example, all is needed is a computer with internet access and a working email address. A good picture of the item guarantees a faster response, and up to 4 photos can be uploaded to craigslist, all for free. The onlookers browse through the different categories on their local city’s craigslist (each craigslist website is broken down into city locations) and when they see a product they like and want to inquire more about, they click on the link provided for that purpose on each ad. They can also copy and paste this address later to the email service of their preference. Another option is to make a direct telephone call to the numbers provided freely on the ads, but not all ads include phone contact information.
- Craigslist:Doing business on craigslist can be described as easy, if the seller follows some simple rules of common sense. To list an item up for sale, for example, all is needed is a computer with internet access and a working email address. A good picture of the item guarantees a faster response, and up to 4 photos can be uploaded to craigslist, all for free. The onlookers browse through the different categories on their local city’s craigslist (each craigslist website is broken down into city locations) and when they see a product they like and want to inquire more about, they click on the link provided for that purpose on each ad. They can also copy and paste this address later to the email service of their preference. Another option is to make a direct telephone call to the numbers provided freely on the ads, but not all ads include phone contact information.
- Craigslist:Doing business on craigslist can be described as easy, if the seller follows some simple rules of common sense. To list an item up for sale, for example, all is needed is a computer with internet access and a working email address. A good picture of the item guarantees a faster response, and up to 4 photos can be uploaded to craigslist, all for free. The onlookers browse through the different categories on their local city’s craigslist (each craigslist website is broken down into city locations) and when they see a product they like and want to inquire more about, they click on the link provided for that purpose on each ad. They can also copy and paste this address later to the email service of their preference. Another option is to make a direct telephone call to the numbers provided freely on the ads, but not all ads include phone contact information.
- Craigslist:Doing business on craigslist can be described as easy, if the seller follows some simple rules of common sense. To list an item up for sale, for example, all is needed is a computer with internet access and a working email address. A good picture of the item guarantees a faster response, and up to 4 photos can be uploaded to craigslist, all for free. The onlookers browse through the different categories on their local city’s craigslist (each craigslist website is broken down into city locations) and when they see a product they like and want to inquire more about, they click on the link provided for that purpose on each ad. They can also copy and paste this address later to the email service of their preference. Another option is to make a direct telephone call to the numbers provided freely on the ads, but not all ads include phone contact information.