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Building Trust on Multi‐Cultural 
Teams
Brought to you by ITAP International, Inc.
www.itapintl.com

© 2013  ITAP International, Inc. All Rights Reserved.
Presentation Contents
Presentation Contents
The Importance of Trust in Multi‐Cultural Teams

Learn How Your Team Members Trust

Demonstrating Trustworthiness

Measuring and Building Trust

Special Offer – Measuring Team Functioning/Improving 
Team Performance: Team Assessment (GTPQ)
Team Performance: Team Assessment (GTPQ)
2
© 2013  ITAP International, Inc. All Rights Reserved.
Importance of Trust
Importance of Trust
• “Organizations with high trust
Organizations with high trust 
outperform organizations with low 
trust by nearly three times.”
(SOURCE: Watson Wyatt 2002)

• While the research was focused on 
g
,
organizations, it was the teams within those 
organizations that allowed the organizations 
to outperform their competitors. 
p
p
3
© 2013  ITAP International, Inc. All Rights Reserved.
Multi Cultural Teams
Multi‐Cultural Teams
• This presentation will explore the logical and
This presentation will explore the logical and 
emotional aspects of trust.  
• It will:
It will:
– Identify their barriers to trust.
–L
Learn strategies for how to build trust.
i f h
b ild

• A good follow‐on presentation is ITAP’s        
Building Relationships on Multi‐Cultural 
Teams.
4
© 2013  ITAP International, Inc. All Rights Reserved.
Defining Trust
Defining Trust
• Reliance on the integrity strength ability
Reliance on the integrity, strength, ability, 
surety, etc., of a person or thing; confidence. 
• Confident expectation of something; hope
Confident expectation of something; hope. 
• The obligation or responsibility imposed on a 
person in whom confidence or authority is 
i h
fid
h i i
placed: a position of trust. 
SOURCE: http://dictionary.reference.com/browse/trust
SOURCE h //di i
f
/b
/

5
© 2013  ITAP International, Inc. All Rights Reserved.
Culture Notes
Culture Notes
Trust is knowing that you can depend on someone. Distrust can 
be the outgrowth of doubt, disillusionment, and fear. 
b h
h f d b d ll
df
INDIVIDUALISM:
• For many with a Group Orientation there is a 
clear delineation between members of the in‐
group and people who are out‐group.  Trust may 
come more easily with members of their in‐
group.
TIME ORIENTATION:
• For many with a Short‐Term Orientation, doing work quickly is a value, 
sometimes more valued than being 100% correct.  
• A focus on speed and efficiency for those with Long Term Orientation may
A focus on speed and efficiency for those with Long‐Term Orientation may 
seem like a lack of concern for quality which may erode trust.
6
© 2013  ITAP International, Inc. All Rights Reserved.
Learn How Your Team Members Trust
Learn How Your Team Members Trust
In a team meeting…
•
•

•

•

Let them know in advance that the 
h
k
d
h h
session will focus on trust
Give them time to prepare their answers 
so they will be ready to give an 
explanation
Ask them not to give examples until 
everyone has had a turn responding to the 
q
questions posed
p
Ask each of your team members to 
explain their approach to trust by 
responding to the question ‐ Which are 
you?
–

–

Cultural Orientations: These 
strategies work for those with…
strategies work for those with
 Need For Certainty

Are you someone who implicitly trusts 
others and they have to do something to 
betray or lose your trust?  
Or are you someone who is more skeptical 
y
p
at first and others have to win your trust?
7
© 2013  ITAP International, Inc. All Rights Reserved.
Learn How Your Team Members Trust
Learn How Your Team Members Trust
Step 2
•

After everyone has expressed him/herself in 
f
h
d hi /h
lf i
terms of “how they trust” ask the following 
question:
–
–

•

Cultural Orientations: These 
strategies work for those with…
strategies work for those with
 Need For Certainty

For those who trust implicitly, “What specific 
behaviors break trust for you?”
For those who want others to earn their trust, 
“What are the barriers to  building trusting 
relationships on teams?”

Use the answers to these questions to create 
protocols for how to work together.  For 
protocols for how to work together For
example, if one of the barriers to trust is listed 
as “when someone does not meet their 
commitments in a timely manner.  Then start a 
conversation about what is a reasonable 
turnaround time for:
–
–
–
–
–

Response to email
Response to voice mail
Commitments accomplishe things by x time
What to do if commitments cannot be met
What to do if commitments cannot be met
How (and when) to notify others about missing 
deadlines
8
© 2013  ITAP International, Inc. All Rights Reserved.
Demonstrating Trustworthiness
Demonstrating Trustworthiness
Strategies…

Cultural Orientations: These 
strategies work for those with…
strategies work for those with

Team leaders and team members can show trust and 
build relationships in the following ways:
•
Be loyal
– leaders can show loyalty by acting as a 
buffer between what happens outside the 
team and team members 
– leaders and members can show loyalty by 
championing the work of the team and of 
h
i i th
k f th t
d f
other team members
•
Build their self‐esteem
– Say thank you
– M ti
Mention work done well (on time, quick 
kd
ll ( ti
i k
thinking, under budget, when savings or 
efficiencies are introduced, quality, going 
above and beyond, working long hours, 
etc.)
•
When warranted, show that you are confident 
in others and their work

 Hierarchical Orientation and 
Group Orientation

 Individual Orientation
 Quality of Life Orientation
 Achievement Orientation/Short 
Term Orientation

9
© 2013  ITAP International, Inc. All Rights Reserved.
Demonstrating Trustworthiness
Demonstrating Trustworthiness
Cultural Orientations: These 
strategies work for those with…

More Strategies…
•

•
•
•

•
•
•
•
•

Focus on helping others learn from mistakes 
rather than reacting negatively.  Use an 
Inquiry/Advocacy model
Show respect for others, even when they 
disagree with you (or you disagree with them)
di
ith
(
di
ith th )
Do not ask your team members to do anything 
you will not do
Set a good example (follow the rules).  Conduct 
yourself in a manner that demonstrates how 
yourself in a manner that demonstrates how
you want team members to treat each other
Do things for your team members that you are 
not asked to do
Speak up for the team and the team members, 
Speak up for the team and the team members,
especially to others outside the team
Catch the team members doing something right 
and recognize them for it
Keep a watchful eye for behaviors that break 
trust
Build team agreement about how to behave 
with each other (focus especially on 
communication issues)

 Quality of Life Orientation
 Need for Certainty

 Participative Orientation

© 2013  ITAP International, Inc. All Rights Reserved.

10
Measuring Trust
Measuring Trust
• If you already suspect that there is a lack of trust 
you a eady suspect t at t e e s a ac o t ust
among and between team members, you may 
want to measure the level of trust.  
• Conduct an objective assessment of how your 
team members view/perceive how the team 
interactions are working; identify areas that 
i t
ti
ki id tif
th t
needs work; then measure change over time (see 
information about ITAP s Global Team Process 
information about ITAP’s Global Team Process
Questionnaire™, or GTPQ, at the end of this 
presentation).
11
© 2013  ITAP International, Inc. All Rights Reserved.
Measuring Team Functioning
Measuring Team Functioning
ITAP measures human process 
easu es u a p ocess
interactions on teams which 
include:
• Executive overviews
• Both quantitative  answers and 
qualitative insights
• Automated diagnosis
• …can be customized with 
questions that address your    
team goals…
team goals
12
© 2013  ITAP International, Inc. All Rights Reserved.
To Improve Individual 
To Improve Individual
and Team Performance
Want to know more about your team?  Start 2014 with 
information about how well the team is performing, what  
p
g,
needs attention… (and measure change over time…)
PROMOTION: Buy 1 get 1 FREE!
Buy 1 iteration of ITAP’s Global Team Process Questionnaire™ 
f
’ l b l
(GTPQ*) at $495 and get one FREE (to measure change).  This 
offer includes 1 hour virtual debrief with each iteration.
Email me (cbing@itapintl.com) and enter PROMOTION CODE BT14GTPQ in the 
subject line
*GTPQ (Premium version) retails for $1,000/team plus debrief or delivery 
of interventions for the team @ $350/hour
13
© 2013  ITAP International, Inc. All Rights Reserved.
2013 ITAP Presentations
2013 ITAP Presentations
1. Impact of Culture in Multi Cultural Teams
1 Impact of Culture in Multi‐Cultural Teams
2. Establishing Leadership Credibility on Multi‐
Cultural Teams
Cultural Teams
3. Building Trust on Multi‐Cultural Teams
4. Establishing Relationships on Multi‐Cultural 
Teams

14
© 2013  ITAP International, Inc. All Rights Reserved.
Questions?  Please email or call me…
Questions? Please email or call me…
Catherine Mercer Bing
CEO,  ITAP International, Inc.
cbing@itapintl.com
ITAP International, Inc.
ITAP International Inc
353 Nassau Street, 1st Floor
Princeton, NJ 08540 USA
(W) 1.215.860.5640
http://www.itapintl.com
//

Remember put PROMOTION CODE 
BT14GTPQ
j
y
in the subject line of your email.

…thank you…
15

© 2013  ITAP International, Inc. All Rights Reserved.

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