A brief primer on social media recruiting, social media marketing, Applicant tracking systems, linkedin, CRM, good for recruiter training, IT recruiting and ATS, HRIS, CRM and other systems managers or architects.

1. “An Introduction to Social Media Site Marketing and SEOfor Sales &Recruiting”
Presented by: Marc Crowl Director of Recruiting & Workforce SolutionsLinkedIn Profile
Advanced Target Identification and Engagement Systems, Inc.
Toll Free: 888-648-4547 | Local: 503-406-1428 |Website: www.atiescorp.com | Connect with ATIES on LinkedIn

2. Are YOUEngaged in Social Media Site Marketing & Recruiting?
A large majority of companies are moving away from job boards
and toward social media as their primary recruiting tool.Of the
respondents who are actively hiring this year, 92% said that they
either "currently use or plan to" use social networks for recruiting
new employees.
Meanwhile, spending on more traditional tools like job boards either
decreased or stayed constant for a majority of companies.Not surprisingly, the social networking site
most used by companies for recruiting is LinkedIn (78%), followed by Facebook (55%). The site that saw
the most growth was Twitter, which was used by 45% of respondents this year.Most hiring firms will
review a candidate's social media presence as part of the vetting process, with 38% indicating that they
always search for applicants' social networking profiles and 32% doing so only sometimes.Indicating that
the social media's involvement in job recruiting is more than just hype, the survey reported that 58% of
companies had successfully hired employees via a social networking site.
83% will recruit in social networks this year
46% will spend more on social recruiting
36% will spend less on job boards
80% review social profiles
Cast a Wide Social Net to Maximize Talent and Client Acquisition Efforts
The goal of recruiting and sales is to find the right
person or opportunity at the right time. Logically,
that means one source is never enough. You’ll
want to tap into diverse mediums to find the best
and stay close to the money. Social media is no
exception. Each platform has its own unique
demographic. You’ll want to consider that
audience when making the decision about which
applications and key social platforms to use for
your Talent and Client Acquisition efforts.
Regardless of the applications, services and tools or any combination thereof, there are some
common elements to using social media for building branded communities of interest where
prospective customers and candidates can be found and interact.

3. Foundations of Social Media Marketing (SMM) & Social Media Recruiting (SMR)
Your Employees and prospects can connect! With
product or service enthusiasts, find reviews,
contribute content, and join a fan base.Customers,
prospects, candidates and stakeholders or partners
can convene online in a productive open forum.All
users internal and external have community software
functionality in respect to their specific accounts or
services to self-organize around a topic, post or
distribute ideas or company collateral or data, share
advice, and make lasting connections.
Align divisions and regions across multiple platforms to ensure consistency in messaging, branding, and
creative.Stay on top of trends, issues, opportunities and ROI withreal time tools and services that work
with and leverage existing hardware, software and business infrastructure investments.
Leveraging Human Capital and Contact Management systems to increase opportunity
Human Capital and Contact
Management systems is the core of
your opportunity management, sales
and recruiting efforts and are also
known by various names; Contact
Record Management & Client
Relationship Management (CRM)
Applicant Tracking Systems (ATS) and
Human Resource Information Systems
(HRIS).
Contact record management is a broad term for an accessible and editable records database while
Client Relationship Management can allow portal access to various back office systems and tools like
sales collateral, Marketing campaigns, Business Intelligence and billing, while ATS usually refers to a
recruiting specific CRM system and HRIS refers to a Human Resource or HR generalist system for
employee and talent management. There are brand-name services like; Avature,Taleo, Salesforce,
Microsoft crm/Sharepoint and Social media platforms or hybrid websites that roll-up and combine
CRM/ATS functions as a Value add service (VAS) within their social media platformsuch as; Linkedin,
Jobvite, Recruiter.com, and hire-ability, although the Hybrids generally offer less functionality, fewer
features and lack IT integration points into other core business systems unless they offer an API
(Application Programming Interface).

4. Most of these systems are delivered as cloud software or as a Service (SaaS) and as a client
server/Installed application. Some are a combination of both – allowing on and offline access and
synching or updating information on a scheduled or user requested basis.
Many recruiters, sales professionals, business owners and system users often have a need to integrate,
aggregate and distribute their various data and ideas on multiple platforms including Social Media Sites
and Services.
Using Mash-ups or Cloud Solutions to Drive Recruiting and Marketing Activities
SaaS, cloud computing & Mashables or Mash-ups Pass credentials and information in the cloud or on a
network amongst multiple saas, and online services/social platforms. They can address quick to market
and IT compliancy needs by Implementing fast, tested and scalable solutions. Talent acquisition and
brand marketing focused social media strategy often need to interact with existing current compliancy
and regulatory needs. Mash-ups have been a growing trend in application development and offer a turn-
key integration point between services and systems. We can often Use mashables or cloud solutions to
bridge the gap between disparate CRM/ATS/ and Social media sites, blogs, job board feeds or for
example extend marketing materials to a group or prospect by publishing the document simultaneously
while having it distributed via twitter, out to your job board using (JDS) job distribution Service, to your
LinkedIn Profile or any number of places.

5. Technology That Connects Social Media Websites, Tools&Business Systems
There are many methods to accomplish
mash-ups between systems to drive
Recruiting and Marketing activities that
increase revenue and reduce tedious
repetitive and time consuming essential
tasks.
There are simple xml (extensible markup language)
calls that are smart data base connectors that interact within data warehouse and business intelligence
repositories or data marts. An example would be posting a new job requisition to your CRM or ATS
system and then clicking a link to publish it that creates an XML code and send that’s code to your public
website under your RSS (really simple syndication) button or follow/favorite this job feature. Coding and
software development via platform API's is another popular way for innovative companies to build for
private and public use, mashups as a service that for example allows you to simultaneously post your
Wordpress blog and have it appear on your Linkedin profile or vice versa or view a Powerpoint
presentation on someone’s Slideshare profile and tweet it or send them a Facebook friendrequest.
These companies cooperate to extend their API's and create useful tools to recruit, sell and extend
branding quickly among your social business networks.
There are also many Plug n Play
Social Media Plug -ins that mash
up business software and websites
such as Xobni for outlook and the
Microsoft social connector plug-in.
These are actually download files
for a particular licensed software
that extend its functionality and
integrate it with a social media site
or other online community portal.

6. Quickly Launch your own Branded Social Media Website Portal
In addition to building your social and business brand or
selling and recruiting on the myriad of existing offerings
you may also consider building your own Social Media
Presence by creating unique public and member’s only
website. There are many tools such as SharePoint,
Jivesoftware.com and Dolphin that have quick ready to go
templates and built in tools for many if not more of the
features you see on say for example Linkedin.
The benefit of creating a company branded or specific community portal is to enforce your
brand or value in a deep loyalty perspective CRM orientation by creating a members group. This
allows you to offer a forum to share expertise or related company subject matter more in
depth. You also promote collaboration between your employees, prospects, vendors and
existing social media networks.
Enforcing the Link Between Social Media Marketing & Organic Search Engine Optimization
The link between search and social media only
becomes tighter as the engines and the social web
innovate and integrate together in ways which make
both more valuable. From the standpoint of staying
relevant and at the edge, the engines and the social
web need each other. They are working together for
the benefit of users, but site owners, recruiters and
sales professionals can benefit too by creating a
strategy embracing the connection.
The web itself has always been social, and search and social have already reached the
convergence point. The future will see an even closer, symbiotic relationship between the two.
The social web and search results support each other and are inexorably linked.

7. Branding Control,Marketing Presence&Foundations for Organic SEO
Creating a unified
products and services
marketing campaign
that utilizes keyword
weighted ad copy can
not only increase your
search relevancy but also
allow employees to
participate in social
media marketing by
having ready to use turn
key content they can
freely share and
promote.
Directory sites and search Portals like Hoovers, D&B, Yellow Pages online, Google Business, Manta,
Spoke and others are generally seen as static as opposed to dynamic sites because they review, submit
and post data in a 2-D presentation format. They are generally used as a source of business or personal
information for marketing or reference. Because these types of websites are very relevant in search
results indexes they are a good way to present company information and provide a relevant backlink to
your website often under a specific category such as recruiting or IT consulting Services.
SEO Documents, Images, Tags and the Transformation of Social Presentation Marketing
Attachment marketing using sales
collateral and presentations is a great way
to get extra SEO mileage out of your
existing documents. You can also extend
your branding, sales and recruiting
opportunities by making collateral online
and shareable through your social
network.

8. The additional benefit of self guided discovery via social media presentation distribution allows potential
candidates or clients to discover you without feeling like they were pushed. While many companies post
their collateral on the company website there is often the barrier of using a CMS or content
management system or having to submit a request to a webmaster. Although it is a suggested best
practice to have documents available online via the company website there are also great social media
tools that allow added distribution and lead opportunities for sales and recruiting.Slideshare is a great
example of an online collaboration and knowledge site that harnessed the power of social media
networking and marketing that allowed them to transform into a niche provider of social presentation
media.Users can upload PDF’s, PowerPoint’s, word docs, image files and even videos like YouTube. You
can create a branded “channel” and distribute your presentations to Facebook, LinkedIn or even
forward to your contact list. Users create tags or keywords to enhance SEO for each uploaded document
in their channel and can control download or editing settings.
Implementing SEO best practices in social media recruiting and marketing
Search engine optimization or SEO
is a complex process involving
many key technical and creative
components such as Meta data,
tags, backlinks, keyword weighted
ad copy, Geo-data, contact data,
unified services and product
descriptions, distribution of key
word weighted ad copy & content
to content publishers, trade zines,
blogs, PR feeds.
In order to create SEO across all online presences with effective and long lasting ROI you have to
constantly expand your footprint by traveling to and interacting with many online places an
communities . There is a difference in SEO and Search engine marketing or SEM which is generally based
on paid ads, impressions and paid search results listings.SEM Is fast and easy to measure but is often
mistrusted by potential clients or candidates who would prefer a trusted or deeply rooted organic result
instead of a paid advertisement. SEM can be an ongoing expensive process that disappears once the ad
spends stops.Good SEO is a responsibility of everyone in a company or as an individual whenever they
are making information public on the web.