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AthensBook and the Geo|Ads Platform




       OpenCoffee Athens - December 2009




                                      © Cosmical Technology, Ltd., Susuko Maka, LLC
What is the AthensBook?




                    © Cosmical Technology, Ltd., Susuko Maka, LLC
What is the AthensBook?




                    © Cosmical Technology, Ltd., Susuko Maka, LLC
Growth
   42000

   37800

   33600

   29400

   25200

   21000

   16800

   12600

    8400

    4200

      0
           Mar ‘09   Jun ‘09   Sep ‘09   Dec ‘09




      40,000+ users
[~4,000 new users per month]
                                              © Cosmical Technology, Ltd., Susuko Maka, LLC
Dedicated User Community




                    © Cosmical Technology, Ltd., Susuko Maka, LLC
Dedicated User Community




        1500 +

                    © Cosmical Technology, Ltd., Susuko Maka, LLC
In the Media




               © Cosmical Technology, Ltd., Susuko Maka, LLC
Growth




         More POIs. More Platforms. More Users.


All trademarks used are properties of their respective owners.            © Cosmical Technology, Ltd., Susuko Maka, LLC
Growth




          More Cities.
ThessBook launched early Summer ’09.
   More than 9,000 users already!

                               © Cosmical Technology, Ltd., Susuko Maka, LLC
AthensBook 1.5: Going Social




                       © Cosmical Technology, Ltd., Susuko Maka, LLC
The ‘Book in a nutshell




Smart city guide     Social network        Bet on soaring
                    around urban life        platforms




   Location                               3 axes of growth
                    Usability & Design
                                         for a global market



                                           © Cosmical Technology, Ltd., Susuko Maka, LLC
An epochal shift



   PC   Mobile    Smartphones


 30


22.5


  15


 7.5


   0


 -7.5

          Q2 09

                           © Cosmical Technology, Ltd., Susuko Maka, LLC
Mobile Advertising

                Gartner     Strategy Analytics

   15


  11.25


    7.5


   3.75
                                                 2011
          0                           2010
                              2009
                     2008
              2007

In $Bil. 40% year-to-year growth (Berg)
                                             © Cosmical Technology, Ltd., Susuko Maka, LLC
A Single Platform.       Best of Class
Multiple Solutions.       Analytics.




   Low Cost.
 Smart Targeting.     Advanced algorithm.




                            © Cosmical Technology, Ltd., Susuko Maka, LLC
Geo|Ads Impressions




   Clean & Prominent
Exclusivity per Impression
        Targeted
    Highly Interactive
                                            320 x 95
                              320 x 95




                             © Cosmical Technology, Ltd., Susuko Maka, LLC
Geo|Ads Analytics




                    © Cosmical Technology, Ltd., Susuko Maka, LLC
Geo|Ads Analytics




                    © Cosmical Technology, Ltd., Susuko Maka, LLC
Advertising is for Everyone!
                       © Cosmical Technology, Ltd., Susuko Maka, LLC
Geo|Ads Premium Advertisers




                      © Cosmical Technology, Ltd., Susuko Maka, LLC
Geo|Ads2010




              © Cosmical Technology, Ltd., Susuko Maka, LLC

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Open Coffee Athens (12/09)

  • 1. AthensBook and the Geo|Ads Platform OpenCoffee Athens - December 2009 © Cosmical Technology, Ltd., Susuko Maka, LLC
  • 2. What is the AthensBook? © Cosmical Technology, Ltd., Susuko Maka, LLC
  • 3. What is the AthensBook? © Cosmical Technology, Ltd., Susuko Maka, LLC
  • 4. Growth 42000 37800 33600 29400 25200 21000 16800 12600 8400 4200 0 Mar ‘09 Jun ‘09 Sep ‘09 Dec ‘09 40,000+ users [~4,000 new users per month] © Cosmical Technology, Ltd., Susuko Maka, LLC
  • 5. Dedicated User Community © Cosmical Technology, Ltd., Susuko Maka, LLC
  • 6. Dedicated User Community 1500 + © Cosmical Technology, Ltd., Susuko Maka, LLC
  • 7. In the Media © Cosmical Technology, Ltd., Susuko Maka, LLC
  • 8. Growth More POIs. More Platforms. More Users. All trademarks used are properties of their respective owners. © Cosmical Technology, Ltd., Susuko Maka, LLC
  • 9. Growth More Cities. ThessBook launched early Summer ’09. More than 9,000 users already! © Cosmical Technology, Ltd., Susuko Maka, LLC
  • 10. AthensBook 1.5: Going Social © Cosmical Technology, Ltd., Susuko Maka, LLC
  • 11. The ‘Book in a nutshell Smart city guide Social network Bet on soaring around urban life platforms Location 3 axes of growth Usability & Design for a global market © Cosmical Technology, Ltd., Susuko Maka, LLC
  • 12. An epochal shift PC Mobile Smartphones 30 22.5 15 7.5 0 -7.5 Q2 09 © Cosmical Technology, Ltd., Susuko Maka, LLC
  • 13. Mobile Advertising Gartner Strategy Analytics 15 11.25 7.5 3.75 2011 0 2010 2009 2008 2007 In $Bil. 40% year-to-year growth (Berg) © Cosmical Technology, Ltd., Susuko Maka, LLC
  • 14. A Single Platform. Best of Class Multiple Solutions. Analytics. Low Cost. Smart Targeting. Advanced algorithm. © Cosmical Technology, Ltd., Susuko Maka, LLC
  • 15. Geo|Ads Impressions Clean & Prominent Exclusivity per Impression Targeted Highly Interactive 320 x 95 320 x 95 © Cosmical Technology, Ltd., Susuko Maka, LLC
  • 16. Geo|Ads Analytics © Cosmical Technology, Ltd., Susuko Maka, LLC
  • 17. Geo|Ads Analytics © Cosmical Technology, Ltd., Susuko Maka, LLC
  • 18. Advertising is for Everyone! © Cosmical Technology, Ltd., Susuko Maka, LLC
  • 19. Geo|Ads Premium Advertisers © Cosmical Technology, Ltd., Susuko Maka, LLC
  • 20. Geo|Ads2010 © Cosmical Technology, Ltd., Susuko Maka, LLC