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‫اﺟﺘﻤﺎ‬ ‫ﻫﺎی‬‫ﺷﺒﮑﻪ‬‫در‬ ‫ارﯾﺎﺑﯽ‬‫ز‬‫ﺑﺎ‬‫ﻋﯽ‬
Social Networks Marketing
‫ﮐﺴ‬ ‫در‬ ‫دﯾﺠﯿﺘﺎل‬ ‫ﺗﺒﻠﯿﻐﺎت‬ ‫ﻣﻠﯽ‬ ‫ﮐﻨﻔﺮاﻧﺲ‬ ‫اوﻟﯿﻦ...
http://ataks.tel
atakhalighi
‫ﺳﯿﮕﺎرودی‬ ‫ﺧﻠﯿﻘﯽ‬ ‫ﻋﻄﺎ‬
www.persianblog.ir
www.eranico.com
‫ﮐﻼﺳﯿﮏ‬ ‫ارﯾﺎﺑﯽ‬‫ز‬‫ﺑﺎ‬
4P
Mix Marketing
‫ﻗﯿﻤﺖ‬
Price
‫ﺗﺮوﯾﺞ‬
Promotion
‫ﻣﮑﺎن‬
Place
‫ﻣﺤﺼﻮل‬
Product
‫ارﯾﺎﺑﯽ‬‫ز‬‫ﺑﺎ‬ ‫ﺑﻪ‬ ‫ﺟﺪﯾﺪ‬ ‫ﻧﮕﺮش‬
4E
‫ﺗﺠﺮﺑﻪ‬
Experience
‫ﻣﺤﺼﻮل‬
Product
‫ﺗﺒﺎدل‬
Exchange
‫ﻗﯿﻤﺖ‬
Price
‫ﺷﯿﻔﺘﮕ‬‫ﯽ‬
Evangelism
‫ﺗﺮوﯾﺞ‬
Promotion
‫ﺟﺎ‬ ‫ﻫﻤﻪ‬
Everyplace
‫ﻣﮑﺎن‬
Place
‫اﺟﺘﻤﺎﻋﯽ‬ ‫ﻫﺎی‬‫رﺳﺎﻧﻪ‬
Social Medias
‫رﺳﺎﻧﻪ‬
Media
‫اﺟﺘﻤﺎﻋﯽ‬
Social
‫اﻧﺘﺸﺎر‬
Publications
‫ﮔﺬاری‬‫اﺷﺘﺮاک‬
Sharing
‫وﺑﻼگ‬
Blogging
‫ﺑﻼ‬ ‫ﻣﯿﮑﺮو‬‫گ‬
Micro Blogging
RSS
Widgets
‫ﻫﺎی‬‫ﺷﺒﮑﻪ‬
‫اﺟﺘﻤﺎﻋﯽ‬
Social Network
Chat
Rooms
Message
Boards
...
‫اﺟﺘﻤﺎﻋﯽ‬ ‫ﻫﺎی‬‫ﺷﺒﮑﻪ‬
Social Networks
‫ﺷﺒﮑﻪ‬
Network
‫ارﺗﺒﺎﻃﺎت‬
Connections
‫ﺗﻌﺎﻣﻞ‬
Interaction
‫اﺟﺘﻤﺎﻋﯽ‬ ‫ﻫﺎی‬‫ﺷﺒﮑﻪ‬
‫ارﯾﺎﺑﯽ‬‫ز‬‫ﺑﺎ‬ ‫ای‬‫ﺮ‬‫ﺑ‬
Social Networks
Marketing
‫وب‬ ‫اﻓﯿﮏ‬‫ﺮ‬‫ﺗ‬ ‫اﯾﺶ‬‫ﺰ‬‫اﻓ‬
‫ﮐﻨﯿﺪ‬ ‫اﯾﺠﺎد‬ ‫ﻫﺪﻓﺪار‬ ‫ﺗﺮاﻓﯿﮏ‬
‫ﺟﺴ‬ ‫ﻣﻮﺗﻮرﻫﺎی‬ ‫در‬ ‫ﺧﻮد‬ ‫وﮐﺎر‬‫ﮐﺴﺐ‬ ‫رﺗﺒﻪ‬‫ﺘﺠﻮ‬
‫دﻫﯿﺪ‬ ‫اﻓﺰاﯾﺶ‬ ‫را‬
SEO
‫ﺑﻪ‬ ‫اﺗﺼﺎل‬ ‫ای‬‫ﺮ‬‫ﺑ‬‫ار‬‫ﺰ‬‫اﺑ‬ ‫ﺑﻬﺘﺮﯾﻦ‬
‫ﻫﺎ‬‫آن‬‫از‬ ‫ﯾﺎدﮔﯿﺮی‬ ‫و‬ ‫ﻣﺸﺘﺮﯾﺎن‬
‫ﻧﺰدﯾﮏ‬ ‫ارﺗﺒﺎط‬ ‫ﯾﮏ‬
‫ﮐﻨﯿﺪ‬ ‫اﯾﺠﺎد‬ ‫ﺧﻮد‬ ‫ﻣﺸﺘﺮﯾﺎن‬ ‫ﺑﺎ‬
‫اﻓ‬ ‫ﺧﻮاﻫﺪ‬ ‫اﺗﻔﺎق‬ ،‫ﻫﺎ‬‫ﺷﺒﮑﻪ‬ ‫ﺧﻮب‬ ‫ﻣﺪﯾﺮﯾﺖ‬ ‫درﺻﻮرت‬‫ﺘﺎد‬
‫ﻫﺎ‬‫ﭘﯿﺎم‬ ‫ﭘﺬﯾﺮای‬ ‫ﻣﺸﺘﺮﯾﺎن‬
‫ﻫﺴﺘﻨﺪ‬ ‫ﺷﻤﺎ‬ ‫ﻫﺎی‬‫ﭘﺴﺖ‬ ‫و‬
Messages
‫ﮐﻨﯿﺪ‬ ‫ﻓﻌﺎﻟﯿﺖ‬ ‫ﺧﻮد‬ ‫ﻫﺪف‬ ‫ﺟﺎﻣﻌﻪ‬ ‫ﺑﺮای‬
‫ﺑﺎزﮔﺮداﻧﯿﺪ‬ ‫را‬ ‫ﺑﺎﻟﻘﻮه‬ ‫ﻣﺸﺘﺮﯾﺎن‬ ‫و‬
Targeting and Retargeting
‫روﯾﺪادﻫﺎ‬‫ﮐﻨﯿﺪ‬ ‫رﺳﺎﻧﯽ‬‫اﻃﻼع‬ ‫را‬
‫ﺑﺪﻫﯿﺪ‬ ‫ﺧﺒﺮی‬ ‫ﭘﻮﺷﺶ‬ ،‫آن‬ ‫از‬ ‫ﺑﻌﺪ‬ ‫و‬
‫ﺑﺴﺎزﯾ‬ ‫ﺧﻮد‬ ‫ﺑﺮﻧﺪ‬‫از‬ ‫ﺗﺼﻮﯾﺮی‬‫ﺪ‬
‫ﭘﺸﺘﯿﺒﺎﻧﯽ‬ ‫ﻧﯿﺎزﻫﺎی‬ ‫و‬ ‫ﻣﺸﮑﻼت‬ ‫ﺑﻪ‬،‫ﻫﺎ‬‫آن‬
‫دﻫﯿﺪ‬‫ﻣﯽ‬ ‫ﭘﺎﺳﺦ‬ ‫ﺑﻼﻓﺎﺻﻠﻪ‬
‫وﻓﺎداری‬‫ﮐﻨﯿﺪ‬ ‫اﯾﺠﺎد‬ ‫را‬ ‫ﺑﺮﻧﺪ‬ ‫ﺑﻪ‬
‫ﺣﻀﻮر‬ ‫ﺑﺎ‬‫اﺟﺘﻤﺎﻋﯽ‬ ‫ﻫﺎی‬‫ﺷﺒﮑﻪ‬ ‫در‬ ‫ﻗﺪرﺗﻤﻨﺪ‬
‫ﺷﺒﮑ‬‫در‬ ‫درﺳﺖ‬ ‫اﺗﮋی‬‫ﺮ‬‫اﺳﺘ‬ ‫ﺑﺎ‬‫ﻫﺎی‬‫ﻪ‬
‫ﺑﺒﺮﯾ‬ ‫ﺑﯿﻦ‬‫از‬ ‫ا‬‫ر‬ ‫رﻗﺒﺎ‬ ،‫اﺟﺘﻤﺎﻋﯽ‬‫ﺪ‬
Competition
‫اﺟﺘﻤ‬ ‫ﮔﺮﻓﺘﻦ‬ ‫دﺳﺖ‬‫ﺑﻪ‬ ‫ﯾﻌﻨﯽ‬ ‫رﻗﺎﺑﺖ‬،‫ﺎع‬
‫ﺑﺎﺷﯿﺪ‬ ‫ﮐﻪ‬ ‫ﻣﺠﺒﻮرﯾﺪ‬ ‫ﭘﺲ‬
،‫اﺟﺘﻤﺎﻋﯽ‬ ‫ﻫﺎی‬‫ﺷﺒﮑﻪ‬ ‫ﻋﺮﺻﻪ‬
‫اﺳ‬ ‫ﻣﻨﺼﻔﺎﻧﻪ‬ ‫ﺑﺎزی‬ ‫ﯾﮏ‬ ‫ﺑﺮای‬ ‫ﻣﺤﯿﻄﯽ‬‫ﺖ‬
،‫داغ‬ ‫ﺧﺒﺮﻫﺎی‬ ‫در‬ ‫ﺣﻀﻮر‬ ‫ﺑﺮای‬
‫ﻫﺴﺘﻨ‬ ‫ﺑﻬﺘﺮﯾﻦ‬ ‫اﺟﺘﻤﺎﻋﯽ‬ ‫ﻫﺎی‬‫ﺷﺒﮑﻪ‬‫ﺪ‬
news jacking
‫در‬ ‫اﺟﺘﻤﺎﻋﯽ‬ ‫ﻫﺎی‬‫ﺷﺒﮑﻪ‬ ‫اﻫﻤﯿﺖ‬
‫ﺳﺮﻣﺎﯾﻪ‬ ‫ﺑﺎزﮔﺸﺖ‬ ‫و‬ ‫ﻓﺮوش‬
Sales	and	ROI
‫دﻫﯿﺪ‬ ‫اﻓﺰاﯾﺶ‬ ‫را‬ ‫ﺧﻮد‬ ‫ﻓﺮوش‬
‫ﮐﻨﯿﺪ‬ ‫ﭘﯿﺪا‬ ‫را‬ ‫ﻣﺸﺘﺮﯾﺎﻧﯽ‬
‫اﯾﺪ‬‫ﺑﻮده‬ ‫ﺧﺒﺮ‬‫ﺑﯽ‬ ‫ﻫﺎ‬‫آن‬ ‫وﺟﻮد‬ ‫از‬ ‫ﺷﻤﺎ‬ ‫ﮐﻪ‬
‫ﺑﻮد‬ ‫ﺧﺒﺮ‬‫ﺑﯽ‬ ‫ﺷﻤﺎ‬ ‫وﺟﻮد‬ ‫از‬ ‫ﻣﺸﺘﺮﯾﺎﻧﯽ‬،‫اﻧﺪ‬‫ه‬
‫ﮐ‬ ‫ﺧﺮﯾﺪ‬ ‫ﺷﺎﯾﺪ‬ ‫و‬ ‫ﮐﻨﻨﺪ‬‫ﻣﯽ‬ ‫ﭘﯿﺪاﯾﺘﺎن‬‫ﻨﻨﺪ‬
‫ﻫﺎی‬‫ﺷﺒﮑﻪ‬‫در‬‫ﺣﻀﻮر‬ ‫ﻫﺰﯾﻨﻪ‬
‫اﺳﺖ‬ ‫ﭘﺎﯾﯿﻦ‬‫ﺑﺴﯿﺎر‬ ‫اﺟﺘﻤﺎﻋﯽ‬
‫اﺳﺖ‬ ‫راﯾﮕﺎن‬ ،‫ﺷﻨﯿﺪﯾﺪ‬ ‫درﺳﺖ‬
‫ﺷﺒﮑ‬ ‫در‬ ‫ﺗﺒﻠﯿﻐﺎت‬ ‫ﻫﺰﯾﻨﻪ‬ ‫ﺑﺎزﮔﺸﺖ‬‫ﻫﺎی‬‫ﻪ‬
‫اﺳﺖ‬ ‫ﻧﻈﯿﺮ‬‫ﺑﯽ‬ ،‫اﺟﺘﻤﺎﻋﯽ‬
‫ام‬‫ﺮ‬‫ﺗﻠﮕ‬
Telegram
‫ﻟﯿﻨﮑﺪﯾﻦ‬
LinkedIn
‫اﯾﻨﺴﺘﺎﮔ‬‫ام‬‫ﺮ‬
Instagram
•‫از‬ ‫ﺑﯿﺶ‬۳۰‫ام‬‫ﺮ‬‫ﺗﻠﮕ‬‫در‬ ‫اﻧﯽ‬‫ﺮ‬‫اﯾ‬ ‫ﻣﯿﻠﯿﻮن‬
•۱۵‫در‬ ‫ﭘﯿﺎم‬ ‫ﻣﯿﻠﯿﺎرد‬‫روز‬
•‫ﺑﯿﺶ‬‫از‬۱۷۰‫ار‬‫ﺰ‬‫ﻫ‬‫ﮐﺎﻧﺎل‬
•۱۱‫از‬ ‫...
‫وﮐﺎر‬‫ﮐﺴﺐ‬ ‫ای‬‫ﺮ‬‫ﺑ‬ ‫ام‬‫ﺮ‬‫ﺗﻠﮕ‬
‫ام‬‫ﺮ‬‫ﺗﻮﻟﮕ‬
toolgram.ir
‫ﻣﺪﯾﺮﯾﺖ‬‫ای‬‫ﺣﺮﻓﻪ‬‫اﺟﺘﻤﺎﻋﯽ‬ ‫ﻫﺎی‬‫ﺷﺒﮑﻪ‬
‫ﻫ‬‫ﮐﺎﻧﺎل‬‫ﻣﺪﯾﺮ‬ ‫ای‬‫ﺮ‬‫ﺑ‬ ‫ام‬‫ﺮ‬‫ﺗﻮﻟﮕ‬‫ﺎ‬
‫ﻣﺘﻦ‬‫ﻫﺎ‬‫ﭘﺴﺖ‬‫ا‬‫ر‬‫ﭘﺮرﻧﮓ‬)‫ﺑﻮﻟﺪ‬(،‫اﯾﺘﺎﻟﯿﮏ‬‫و‬‫ﯾﺎ‬‫ﻟﯿﻨﮏ‬‫ﮐﻨﯿﺪ‬
‫ﻫﺎ‬‫ﭘﺴﺖ‬‫ا‬‫ر‬‫ﺑﻨﺪی‬‫زﻣﺎن‬‫ﮐﻨﯿﺪ‬‫زﻣﺎن‬‫در‬ ‫ﺗﺎ‬‫ﺗﻌﯿﯿﻦ‬،‫...
‫ام‬‫ﺮ‬‫ﺗﻮﻟﮕ‬ ‫ﻃﺮﯾﻖ‬‫از‬ ‫اﯾﯽ‬‫ز‬‫درآﻣﺪ‬
•‫اﻧﺘﺸﺎر‬ ‫و‬ ‫اﻧﺘﺨﺎب‬‫ﺗﺒﻠﯿﻐﺎت‬‫ﻣﻮﺿﻮﻋﯽ‬‫از‬‫ﻓﻬﺮﺳﺖ‬‫ﺗﺒﻠﯿﻐﺎت‬‫ﺗﻮﻟﮕ‬‫در‬‫ام‬‫ﺮ‬
•‫اﻃﻤﯿﻨﺎن‬‫وﺟﻮد‬‫از‬‫ﻫﻤﯿﺸﮕﯽ‬‫ﺗﺒﻠﯿﻐﺎت‬‫ﻣﺘﻨﺎﺳﺐ‬...
‫ام‬‫ﺮ‬‫ﺗﻮﻟﮕ‬‫ای‬‫ﺮ‬‫ﺑ‬‫وﮐﺎرﻫﺎ‬‫ﮐﺴﺐ‬
•‫در‬‫دﯾﺪ‬‫ﻣﺨﺎﻃﺐ‬‫ﻫﺪف‬‫ﺑﺎﺷﯿﺪ‬
•‫در‬‫ﻫﺎی‬‫ﮐﺎﻧﺎل‬‫ﻣﺮﺗﺒﻂ‬‫ﺗﺒﻠﯿﻎ‬‫ﮐﻨﯿﺪ‬‫و‬‫ان‬‫ﺮ‬‫ﮐﺎرﺑ‬‫ا‬‫ر‬‫ﺑﻪ‬‫ﺟﺎﯾﯽ‬‫ﻫﻤﺎن‬‫ﮐﻪ‬‫ﺧ‬‫ﻣﯽ‬‫ﻮاﻫﯿﺪ...
‫ﺳﺮوﯾﺲ‬ ‫ﻋﻤﺮ‬۷‫ﻣﺎه‬
‫ﻓﻌﺎل‬ ‫ﮐﺎﻧﺎلﻫﺎی‬ ‫ﺗﻌﺪاد‬۳۰۰۰+
‫ﺗﺎﮐﻨﻮن‬ ‫ﺷﺪه‬ ‫ارﺳﺎل‬ ‫ﭘﺴﺖﻫﺎی‬ ‫ﺗﻌﺪاد‬۱۵۰،۰۰۰+
‫ﻣﻨﺘﺸﺮ‬ ‫ﮐﺎﻧﺎلﻫﺎی‬ ‫اﻋﻀ...
‫ﺳﭙﺎس‬
@toolgram
Social Media Marketing (Toolgram Startup)
Social Media Marketing (Toolgram Startup)
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Social Media Marketing (Toolgram Startup)

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My presentation about social media marketing and the new approach to the mix marketing (4P) in digital marketing conference in Rasht (2017)

Publicada em: Marketing
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Social Media Marketing (Toolgram Startup)

  1. 1. ‫اﺟﺘﻤﺎ‬ ‫ﻫﺎی‬‫ﺷﺒﮑﻪ‬‫در‬ ‫ارﯾﺎﺑﯽ‬‫ز‬‫ﺑﺎ‬‫ﻋﯽ‬ Social Networks Marketing ‫ﮐﺴ‬ ‫در‬ ‫دﯾﺠﯿﺘﺎل‬ ‫ﺗﺒﻠﯿﻐﺎت‬ ‫ﻣﻠﯽ‬ ‫ﮐﻨﻔﺮاﻧﺲ‬ ‫اوﻟﯿﻦ‬‫وﮐﺎر‬‫ﺐ‬ ‫رﺷﺖ‬ ‫دی‬۱۳۹۵
  2. 2. http://ataks.tel atakhalighi ‫ﺳﯿﮕﺎرودی‬ ‫ﺧﻠﯿﻘﯽ‬ ‫ﻋﻄﺎ‬
  3. 3. www.persianblog.ir
  4. 4. www.eranico.com
  5. 5. ‫ﮐﻼﺳﯿﮏ‬ ‫ارﯾﺎﺑﯽ‬‫ز‬‫ﺑﺎ‬ 4P Mix Marketing
  6. 6. ‫ﻗﯿﻤﺖ‬ Price ‫ﺗﺮوﯾﺞ‬ Promotion ‫ﻣﮑﺎن‬ Place ‫ﻣﺤﺼﻮل‬ Product
  7. 7. ‫ارﯾﺎﺑﯽ‬‫ز‬‫ﺑﺎ‬ ‫ﺑﻪ‬ ‫ﺟﺪﯾﺪ‬ ‫ﻧﮕﺮش‬ 4E
  8. 8. ‫ﺗﺠﺮﺑﻪ‬ Experience ‫ﻣﺤﺼﻮل‬ Product
  9. 9. ‫ﺗﺒﺎدل‬ Exchange ‫ﻗﯿﻤﺖ‬ Price
  10. 10. ‫ﺷﯿﻔﺘﮕ‬‫ﯽ‬ Evangelism ‫ﺗﺮوﯾﺞ‬ Promotion
  11. 11. ‫ﺟﺎ‬ ‫ﻫﻤﻪ‬ Everyplace ‫ﻣﮑﺎن‬ Place
  12. 12. ‫اﺟﺘﻤﺎﻋﯽ‬ ‫ﻫﺎی‬‫رﺳﺎﻧﻪ‬ Social Medias
  13. 13. ‫رﺳﺎﻧﻪ‬ Media ‫اﺟﺘﻤﺎﻋﯽ‬ Social ‫اﻧﺘﺸﺎر‬ Publications ‫ﮔﺬاری‬‫اﺷﺘﺮاک‬ Sharing
  14. 14. ‫وﺑﻼگ‬ Blogging ‫ﺑﻼ‬ ‫ﻣﯿﮑﺮو‬‫گ‬ Micro Blogging RSS Widgets ‫ﻫﺎی‬‫ﺷﺒﮑﻪ‬ ‫اﺟﺘﻤﺎﻋﯽ‬ Social Network Chat Rooms Message Boards ‫ﻋﮑﺲ‬ Photo Sharing ‫وﯾﺪﺋﻮ‬ Video Sharing ‫ﻫﺎ‬‫ﭘﺎدﮐﺴﺖ‬ Podcasts ‫ﻫﺎی‬‫رﺳﺎﻧﻪ‬ ‫اﺟﺘﻤﺎﻋﯽ‬ Social Medias
  15. 15. ‫اﺟﺘﻤﺎﻋﯽ‬ ‫ﻫﺎی‬‫ﺷﺒﮑﻪ‬ Social Networks
  16. 16. ‫ﺷﺒﮑﻪ‬ Network ‫ارﺗﺒﺎﻃﺎت‬ Connections
  17. 17. ‫ﺗﻌﺎﻣﻞ‬ Interaction
  18. 18. ‫اﺟﺘﻤﺎﻋﯽ‬ ‫ﻫﺎی‬‫ﺷﺒﮑﻪ‬ ‫ارﯾﺎﺑﯽ‬‫ز‬‫ﺑﺎ‬ ‫ای‬‫ﺮ‬‫ﺑ‬ Social Networks Marketing
  19. 19. ‫وب‬ ‫اﻓﯿﮏ‬‫ﺮ‬‫ﺗ‬ ‫اﯾﺶ‬‫ﺰ‬‫اﻓ‬
  20. 20. ‫ﮐﻨﯿﺪ‬ ‫اﯾﺠﺎد‬ ‫ﻫﺪﻓﺪار‬ ‫ﺗﺮاﻓﯿﮏ‬
  21. 21. ‫ﺟﺴ‬ ‫ﻣﻮﺗﻮرﻫﺎی‬ ‫در‬ ‫ﺧﻮد‬ ‫وﮐﺎر‬‫ﮐﺴﺐ‬ ‫رﺗﺒﻪ‬‫ﺘﺠﻮ‬ ‫دﻫﯿﺪ‬ ‫اﻓﺰاﯾﺶ‬ ‫را‬ SEO
  22. 22. ‫ﺑﻪ‬ ‫اﺗﺼﺎل‬ ‫ای‬‫ﺮ‬‫ﺑ‬‫ار‬‫ﺰ‬‫اﺑ‬ ‫ﺑﻬﺘﺮﯾﻦ‬ ‫ﻫﺎ‬‫آن‬‫از‬ ‫ﯾﺎدﮔﯿﺮی‬ ‫و‬ ‫ﻣﺸﺘﺮﯾﺎن‬
  23. 23. ‫ﻧﺰدﯾﮏ‬ ‫ارﺗﺒﺎط‬ ‫ﯾﮏ‬ ‫ﮐﻨﯿﺪ‬ ‫اﯾﺠﺎد‬ ‫ﺧﻮد‬ ‫ﻣﺸﺘﺮﯾﺎن‬ ‫ﺑﺎ‬ ‫اﻓ‬ ‫ﺧﻮاﻫﺪ‬ ‫اﺗﻔﺎق‬ ،‫ﻫﺎ‬‫ﺷﺒﮑﻪ‬ ‫ﺧﻮب‬ ‫ﻣﺪﯾﺮﯾﺖ‬ ‫درﺻﻮرت‬‫ﺘﺎد‬
  24. 24. ‫ﻫﺎ‬‫ﭘﯿﺎم‬ ‫ﭘﺬﯾﺮای‬ ‫ﻣﺸﺘﺮﯾﺎن‬ ‫ﻫﺴﺘﻨﺪ‬ ‫ﺷﻤﺎ‬ ‫ﻫﺎی‬‫ﭘﺴﺖ‬ ‫و‬ Messages
  25. 25. ‫ﮐﻨﯿﺪ‬ ‫ﻓﻌﺎﻟﯿﺖ‬ ‫ﺧﻮد‬ ‫ﻫﺪف‬ ‫ﺟﺎﻣﻌﻪ‬ ‫ﺑﺮای‬ ‫ﺑﺎزﮔﺮداﻧﯿﺪ‬ ‫را‬ ‫ﺑﺎﻟﻘﻮه‬ ‫ﻣﺸﺘﺮﯾﺎن‬ ‫و‬ Targeting and Retargeting
  26. 26. ‫روﯾﺪادﻫﺎ‬‫ﮐﻨﯿﺪ‬ ‫رﺳﺎﻧﯽ‬‫اﻃﻼع‬ ‫را‬ ‫ﺑﺪﻫﯿﺪ‬ ‫ﺧﺒﺮی‬ ‫ﭘﻮﺷﺶ‬ ،‫آن‬ ‫از‬ ‫ﺑﻌﺪ‬ ‫و‬
  27. 27. ‫ﺑﺴﺎزﯾ‬ ‫ﺧﻮد‬ ‫ﺑﺮﻧﺪ‬‫از‬ ‫ﺗﺼﻮﯾﺮی‬‫ﺪ‬
  28. 28. ‫ﭘﺸﺘﯿﺒﺎﻧﯽ‬ ‫ﻧﯿﺎزﻫﺎی‬ ‫و‬ ‫ﻣﺸﮑﻼت‬ ‫ﺑﻪ‬،‫ﻫﺎ‬‫آن‬ ‫دﻫﯿﺪ‬‫ﻣﯽ‬ ‫ﭘﺎﺳﺦ‬ ‫ﺑﻼﻓﺎﺻﻠﻪ‬
  29. 29. ‫وﻓﺎداری‬‫ﮐﻨﯿﺪ‬ ‫اﯾﺠﺎد‬ ‫را‬ ‫ﺑﺮﻧﺪ‬ ‫ﺑﻪ‬ ‫ﺣﻀﻮر‬ ‫ﺑﺎ‬‫اﺟﺘﻤﺎﻋﯽ‬ ‫ﻫﺎی‬‫ﺷﺒﮑﻪ‬ ‫در‬ ‫ﻗﺪرﺗﻤﻨﺪ‬
  30. 30. ‫ﺷﺒﮑ‬‫در‬ ‫درﺳﺖ‬ ‫اﺗﮋی‬‫ﺮ‬‫اﺳﺘ‬ ‫ﺑﺎ‬‫ﻫﺎی‬‫ﻪ‬ ‫ﺑﺒﺮﯾ‬ ‫ﺑﯿﻦ‬‫از‬ ‫ا‬‫ر‬ ‫رﻗﺒﺎ‬ ،‫اﺟﺘﻤﺎﻋﯽ‬‫ﺪ‬ Competition
  31. 31. ‫اﺟﺘﻤ‬ ‫ﮔﺮﻓﺘﻦ‬ ‫دﺳﺖ‬‫ﺑﻪ‬ ‫ﯾﻌﻨﯽ‬ ‫رﻗﺎﺑﺖ‬،‫ﺎع‬ ‫ﺑﺎﺷﯿﺪ‬ ‫ﮐﻪ‬ ‫ﻣﺠﺒﻮرﯾﺪ‬ ‫ﭘﺲ‬
  32. 32. ،‫اﺟﺘﻤﺎﻋﯽ‬ ‫ﻫﺎی‬‫ﺷﺒﮑﻪ‬ ‫ﻋﺮﺻﻪ‬ ‫اﺳ‬ ‫ﻣﻨﺼﻔﺎﻧﻪ‬ ‫ﺑﺎزی‬ ‫ﯾﮏ‬ ‫ﺑﺮای‬ ‫ﻣﺤﯿﻄﯽ‬‫ﺖ‬
  33. 33. ،‫داغ‬ ‫ﺧﺒﺮﻫﺎی‬ ‫در‬ ‫ﺣﻀﻮر‬ ‫ﺑﺮای‬ ‫ﻫﺴﺘﻨ‬ ‫ﺑﻬﺘﺮﯾﻦ‬ ‫اﺟﺘﻤﺎﻋﯽ‬ ‫ﻫﺎی‬‫ﺷﺒﮑﻪ‬‫ﺪ‬ news jacking
  34. 34. ‫در‬ ‫اﺟﺘﻤﺎﻋﯽ‬ ‫ﻫﺎی‬‫ﺷﺒﮑﻪ‬ ‫اﻫﻤﯿﺖ‬ ‫ﺳﺮﻣﺎﯾﻪ‬ ‫ﺑﺎزﮔﺸﺖ‬ ‫و‬ ‫ﻓﺮوش‬ Sales and ROI
  35. 35. ‫دﻫﯿﺪ‬ ‫اﻓﺰاﯾﺶ‬ ‫را‬ ‫ﺧﻮد‬ ‫ﻓﺮوش‬
  36. 36. ‫ﮐﻨﯿﺪ‬ ‫ﭘﯿﺪا‬ ‫را‬ ‫ﻣﺸﺘﺮﯾﺎﻧﯽ‬ ‫اﯾﺪ‬‫ﺑﻮده‬ ‫ﺧﺒﺮ‬‫ﺑﯽ‬ ‫ﻫﺎ‬‫آن‬ ‫وﺟﻮد‬ ‫از‬ ‫ﺷﻤﺎ‬ ‫ﮐﻪ‬
  37. 37. ‫ﺑﻮد‬ ‫ﺧﺒﺮ‬‫ﺑﯽ‬ ‫ﺷﻤﺎ‬ ‫وﺟﻮد‬ ‫از‬ ‫ﻣﺸﺘﺮﯾﺎﻧﯽ‬،‫اﻧﺪ‬‫ه‬ ‫ﮐ‬ ‫ﺧﺮﯾﺪ‬ ‫ﺷﺎﯾﺪ‬ ‫و‬ ‫ﮐﻨﻨﺪ‬‫ﻣﯽ‬ ‫ﭘﯿﺪاﯾﺘﺎن‬‫ﻨﻨﺪ‬
  38. 38. ‫ﻫﺎی‬‫ﺷﺒﮑﻪ‬‫در‬‫ﺣﻀﻮر‬ ‫ﻫﺰﯾﻨﻪ‬ ‫اﺳﺖ‬ ‫ﭘﺎﯾﯿﻦ‬‫ﺑﺴﯿﺎر‬ ‫اﺟﺘﻤﺎﻋﯽ‬
  39. 39. ‫اﺳﺖ‬ ‫راﯾﮕﺎن‬ ،‫ﺷﻨﯿﺪﯾﺪ‬ ‫درﺳﺖ‬
  40. 40. ‫ﺷﺒﮑ‬ ‫در‬ ‫ﺗﺒﻠﯿﻐﺎت‬ ‫ﻫﺰﯾﻨﻪ‬ ‫ﺑﺎزﮔﺸﺖ‬‫ﻫﺎی‬‫ﻪ‬ ‫اﺳﺖ‬ ‫ﻧﻈﯿﺮ‬‫ﺑﯽ‬ ،‫اﺟﺘﻤﺎﻋﯽ‬
  41. 41. ‫ام‬‫ﺮ‬‫ﺗﻠﮕ‬ Telegram ‫ﻟﯿﻨﮑﺪﯾﻦ‬ LinkedIn ‫اﯾﻨﺴﺘﺎﮔ‬‫ام‬‫ﺮ‬ Instagram
  42. 42. •‫از‬ ‫ﺑﯿﺶ‬۳۰‫ام‬‫ﺮ‬‫ﺗﻠﮕ‬‫در‬ ‫اﻧﯽ‬‫ﺮ‬‫اﯾ‬ ‫ﻣﯿﻠﯿﻮن‬ •۱۵‫در‬ ‫ﭘﯿﺎم‬ ‫ﻣﯿﻠﯿﺎرد‬‫روز‬ •‫ﺑﯿﺶ‬‫از‬۱۷۰‫ار‬‫ﺰ‬‫ﻫ‬‫ﮐﺎﻧﺎل‬ •۱۱‫از‬ ‫ﺑﯿﺶ‬ ‫ﮐﺎﻧﺎل‬‫ار‬‫ﺰ‬‫ﻫ‬۵۰۰۰‫ﻋﻀﻮ‬ •‫ﻋﻀﻮﯾﺖ‬‫در‬ ‫اﻧﯽ‬‫ﺮ‬‫اﯾ‬‫ﻫﺮ‬۱۳‫ﮐﺎﻧﺎل‬ •‫ﻣﻄﺎﻟﻌﻪ‬۱۰۰‫در‬ ‫ﻣﻄﻠﺐ‬‫روز‬ •‫ﺗﻮﻟﯿﺪ‬۱.۵‫و‬ ‫ﻫﺎ‬‫ﮐﺎﻧﺎل‬ ‫ﺗﻮﺳﻂ‬ ‫ﻣﻄﻠﺐ‬ ‫ﻣﯿﻠﯿﻮن‬ ‫ﺗﻮﻟﯿﺪ‬۲.۵‫ﺗﺎ‬۳‫روز‬‫در‬ ‫ﺑﺎزدﯾﺪ‬ ‫ﻣﯿﻠﯿﺎرد‬
  43. 43. ‫وﮐﺎر‬‫ﮐﺴﺐ‬ ‫ای‬‫ﺮ‬‫ﺑ‬ ‫ام‬‫ﺮ‬‫ﺗﻠﮕ‬
  44. 44. ‫ام‬‫ﺮ‬‫ﺗﻮﻟﮕ‬ toolgram.ir ‫ﻣﺪﯾﺮﯾﺖ‬‫ای‬‫ﺣﺮﻓﻪ‬‫اﺟﺘﻤﺎﻋﯽ‬ ‫ﻫﺎی‬‫ﺷﺒﮑﻪ‬
  45. 45. ‫ﻫ‬‫ﮐﺎﻧﺎل‬‫ﻣﺪﯾﺮ‬ ‫ای‬‫ﺮ‬‫ﺑ‬ ‫ام‬‫ﺮ‬‫ﺗﻮﻟﮕ‬‫ﺎ‬
  46. 46. ‫ﻣﺘﻦ‬‫ﻫﺎ‬‫ﭘﺴﺖ‬‫ا‬‫ر‬‫ﭘﺮرﻧﮓ‬)‫ﺑﻮﻟﺪ‬(،‫اﯾﺘﺎﻟﯿﮏ‬‫و‬‫ﯾﺎ‬‫ﻟﯿﻨﮏ‬‫ﮐﻨﯿﺪ‬ ‫ﻫﺎ‬‫ﭘﺴﺖ‬‫ا‬‫ر‬‫ﺑﻨﺪی‬‫زﻣﺎن‬‫ﮐﻨﯿﺪ‬‫زﻣﺎن‬‫در‬ ‫ﺗﺎ‬‫ﺗﻌﯿﯿﻦ‬،‫ﺷﺪه‬‫اﺗﻮﻣﺎﺗﯿﮏ‬‫ار‬‫ﺳﺎل‬‫ﺷﻮد‬ ‫ی‬‫ﻫﻤﻪ‬‫ﻫﺎی‬‫ﮐﺎﻧﺎل‬‫اﺿﺎﻓﻪ‬ ‫ا‬‫ر‬ ‫ﺧﻮد‬‫ﮐﻨﯿﺪ‬‫ﺻﻮرت‬ ‫ﺑﻪ‬ ‫و‬‫ﻣﺘﻤﺮﮐﺰ‬‫ﻣﺪﯾﺮﯾﺖ‬‫ﮐ‬‫ﻨﯿﺪ‬ ‫ﻋﮑﺲ‬،‫ﮔﯿﻒ‬ ،‫وﯾﺪﺋﻮ‬‫و‬ ‫ﺻﻮت‬ ،‫ﻓﺎﯾﻞ‬‫ﺑﻪ‬‫اه‬‫ﺮ‬‫ﻫﻤ‬‫ﻣﺘﻦ‬‫ﻃﻮﻻﻧﯽ‬‫ارﺳﺎل‬‫ﮐﻨ‬‫ﯿﺪ‬ ‫ﻫﺎی‬‫ﭘﺴﺖ‬‫ﺷﺪه‬‫ارﺳﺎل‬‫ا‬‫ر‬،‫آرﺷﯿﻮ‬ ‫ﻗﺴﻤﺖ‬‫از‬‫اﯾﺶ‬‫ﺮ‬‫وﯾ‬‫ﯾﺎ‬‫دوﺑﺎره‬‫ارﺳﺎل‬‫ﮐ‬‫ﻨﯿﺪ‬ ‫ﺗﻌﺪاد‬ ‫ﺑﻪ‬‫ﻧﺎﻣﺤﺪود‬‫ﻣﺨﺘﻠﻒ‬ ‫اﻧﻮاع‬ ،‫ﭘﺴﺖ‬‫و‬ ‫ﻟﺤﻈﻪ‬‫در‬ ‫ا‬‫ر‬‫اﯾﮕﺎن‬‫ر‬‫ارﺳﺎل‬‫ﮐ‬‫ﻨﯿﺪ‬ ‫ﺑﻪ‬‫ﻫﺎی‬‫ﭘﺴﺖ‬‫ﺧﻮد‬‫ﻫﺎی‬‫دﮐﻤﻪ‬‫ای‬‫ﺷﯿﺸﻪ‬‫ﺑﺎ‬‫ﻟﯿﻨﮏ‬‫دﻟﺨﻮاه‬‫اﺿﺎﻓﻪ‬‫ﮐﻨﯿ‬‫ﺪ‬
  47. 47. ‫ام‬‫ﺮ‬‫ﺗﻮﻟﮕ‬ ‫ﻃﺮﯾﻖ‬‫از‬ ‫اﯾﯽ‬‫ز‬‫درآﻣﺪ‬
  48. 48. •‫اﻧﺘﺸﺎر‬ ‫و‬ ‫اﻧﺘﺨﺎب‬‫ﺗﺒﻠﯿﻐﺎت‬‫ﻣﻮﺿﻮﻋﯽ‬‫از‬‫ﻓﻬﺮﺳﺖ‬‫ﺗﺒﻠﯿﻐﺎت‬‫ﺗﻮﻟﮕ‬‫در‬‫ام‬‫ﺮ‬ •‫اﻃﻤﯿﻨﺎن‬‫وﺟﻮد‬‫از‬‫ﻫﻤﯿﺸﮕﯽ‬‫ﺗﺒﻠﯿﻐﺎت‬‫ﻣﺘﻨﺎﺳﺐ‬ ‫و‬ ‫ﻣﺘﻨﻮع‬‫ای‬‫ﺮ‬‫ﺑ‬‫ﮐﺎﻧﺎل‬‫ﻫﺎی‬‫ﺷﻤﺎ‬ •‫رﻓﻊ‬‫دردﺳﺮﻫﺎی‬‫ﯾﺎﻓﺘﻦ‬‫دﻫﻨﺪه‬‫ﺗﺒﻠﯿﻎ‬،‫ﻫﺎی‬‫ﻫﻤﺎﻫﻨﮕﯽ‬‫و‬ ‫ﻻزم‬‫ﻣﺪﯾﺮت‬‫ﻣﺎﻟﯽ‬ •‫ارﺳﺎل‬‫آﻧﯽ‬‫ﯾﺎ‬‫ﺑﻨﺪی‬‫زﻣﺎن‬‫ﺷﺪه‬‫ﺗﺒﻠﯿﻐﺎت‬‫ﺑﺪون‬‫ﻧﯿﺎز‬‫ﺑﻪ‬‫ﻓﻮروارد‬ •‫درﯾﺎﻓﺖ‬‫ﻣﺪ‬ٓ‫ا‬‫ر‬‫د‬‫ﺗﺒﻠﯿﻐﺎت‬‫ﺻﻮرت‬ ‫ﺑﻪ‬‫ﻧﯽ‬ٓ‫ا‬‫و‬‫وارﯾﺰ‬‫ﺣﺴﺎب‬ ‫ﺑﻪ‬ ‫آن‬‫ﺑﺎ‬‫درﺧﻮا‬‫ﺳﺖ‬‫ﺷﻤﺎ‬
  49. 49. ‫ام‬‫ﺮ‬‫ﺗﻮﻟﮕ‬‫ای‬‫ﺮ‬‫ﺑ‬‫وﮐﺎرﻫﺎ‬‫ﮐﺴﺐ‬
  50. 50. •‫در‬‫دﯾﺪ‬‫ﻣﺨﺎﻃﺐ‬‫ﻫﺪف‬‫ﺑﺎﺷﯿﺪ‬ •‫در‬‫ﻫﺎی‬‫ﮐﺎﻧﺎل‬‫ﻣﺮﺗﺒﻂ‬‫ﺗﺒﻠﯿﻎ‬‫ﮐﻨﯿﺪ‬‫و‬‫ان‬‫ﺮ‬‫ﮐﺎرﺑ‬‫ا‬‫ر‬‫ﺑﻪ‬‫ﺟﺎﯾﯽ‬‫ﻫﻤﺎن‬‫ﮐﻪ‬‫ﺧ‬‫ﻣﯽ‬‫ﻮاﻫﯿﺪ‬ ‫ﻫﺪاﯾﺖ‬‫ﮐﻨﯿﺪ‬ •‫ﻓﻘﻂ‬‫ی‬‫ﻫﺰﯾﻨﻪ‬‫ﺗﺒﻠﯿﻐﺎت‬‫اﺛﺮﺑﺨﺶ‬)‫ﮐﻠﯿﮏ‬‫ﻣﻮﺛﺮ‬(‫ا‬‫ر‬‫ﺑﭙﺮدازﯾﺪ‬ •‫اﯾﻂ‬‫ﺮ‬‫ﺷ‬‫و‬‫ی‬‫ﻫﺰﯾﻨﻪ‬‫ﻫﺮ‬‫ﮐﻠﯿﮏ‬‫ﻣﺸﺨﺺ‬ ‫ﺷﻤﺎ‬ ‫ا‬‫ر‬‫ﮐﻨﯿﺪ‬‫و‬‫ان‬‫ﺮ‬‫ﻣﺪﯾ‬‫ﻫﺎی‬‫ﮐﺎﻧﺎل‬‫ﻣ‬‫ﻌﺘﺒﺮ‬ ‫ا‬‫ر‬‫ﺗﺮﻗﯿﺐ‬‫ﺧﻮد‬ ‫اﻧﺘﺨﺎب‬ ‫ﺑﻪ‬‫ﮐﻨﯿﺪ‬ •‫ﻧﻤﻮدار‬‫زﻣﺎﻧﯽ‬‫ﻫﺎ‬‫ﮐﻠﯿﮏ‬‫ﺑﻪ‬‫اه‬‫ﺮ‬‫ﻫﻤ‬‫ﻫﺎی‬‫ﮐﺎﻧﺎل‬‫ﻣﻨﺘﺸﺮ‬‫ﮐﻨﻨﺪه‬‫ا‬‫ر‬‫ﺗﺤﻠﯿﻞ‬‫ﮐ‬‫ﻨﯿﺪ‬ •‫از‬‫ام‬‫ﺮ‬‫ﺗﻮﻟﮕ‬‫ی‬‫ﻣﺸﺎوره‬‫اﯾﮕﺎن‬‫ر‬‫درﯾﺎﻓﺖ‬‫ﮐﻨﯿﺪ‬
  51. 51. ‫ﺳﺮوﯾﺲ‬ ‫ﻋﻤﺮ‬۷‫ﻣﺎه‬ ‫ﻓﻌﺎل‬ ‫ﮐﺎﻧﺎلﻫﺎی‬ ‫ﺗﻌﺪاد‬۳۰۰۰+ ‫ﺗﺎﮐﻨﻮن‬ ‫ﺷﺪه‬ ‫ارﺳﺎل‬ ‫ﭘﺴﺖﻫﺎی‬ ‫ﺗﻌﺪاد‬۱۵۰،۰۰۰+ ‫ﻣﻨﺘﺸﺮ‬ ‫ﮐﺎﻧﺎلﻫﺎی‬ ‫اﻋﻀﺎی‬ ‫ﻣﺠﻤﻮع‬ ‫ﺗﺒﻠﯿﻐﺎت‬ ‫ﮐﻨﻨﺪه‬۳،۰۰۰،۰۰۰+ ‫ﺳﺮوﯾﺲ‬ ‫رﺷﺪ‬ ‫ﻧﺮخ‬۲۰٪ ‫اﯾﺮان‬ ‫در‬ ‫اﻟﮑﺴﺎ‬ ‫رﺗﺒﻪ‬۱،۰۴۴ ‫ﺑﻪ‬ ‫ﻣﺮﺑﻮط‬ ‫اﻃﻼﻋﺎت‬۱۱‫ﺑﻬﻤﻦ‬۱۳۹۵‫اﺳﺖ‬
  52. 52. ‫ﺳﭙﺎس‬ @toolgram

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