1. Be ‘The Hunted’
In
Social Networks
Matthew O’Brien
www.MintSocial.com

2. Discussion Topics
1. Online Marketing Secrets…from Google
2. Be The Hunted
3. Social Networking and Branding
4. How to Setup a Hunted Profile
5. Social Networking Action Plan

3. Secret #1
…from

4. Secret #1
The Free Google Manual
 www.Google.com/webmaster
 www.Google.com/websiteoptimizer
 www.Google.com/analytics

5. Secret #2
Its All About The Keywords
 http://www.seomoz.org/article/search-ranking-
factors

6. Hunters, Farmers & The Hunted
The Hunted…
• businesses seek out the experts
• utilize social networks
• find the “perceived” best in class
…get sought out for their expertise.

7. Make Your Profile a Target
• Who are You?
• Are you findable?
• How many are looking?
– Free Wordtracker
• Would you buy from YOU?
– Can you find you?

8. Make Your Profile a Target
• Who are You?
• Are you findable?
• How many are looking?
– Free Wordtracker
• Would you buy from YOU?
– Can you find you?

9. Build an Army of Recruits
Digitize your contacts
Get recommended
Add testimonials to your contract
Would you buy from your company?
Profile test

10. Build an Army of Recruits
• Align your sales force
• Feed your profile
• Syndicate your content
• Work Hard…Work Smart…Work Less

11. The Hunted Worksheet
Your ‘Keyword’ Executive Summary
Get The Hunted Worksheet
Search Term 1
Optimized Content
Target Market
Search Term 2
Optimized Content
Target Market
Search Term 3
Optimized Content
Target Market

12. 4 Step Action Plan
1. Declare Yourself The Expert
• Account Executive Going Green
Expert
2. Have Your Customers Back You Up
3. Make it a priority…The 4-hour Work Week
4. Outsource it…trade it…just do it

13. Open Discussion
Q and A
Contact Info
Mint Social
Matthew O’Brien
602.206.8089
mint@MintSocial.com
http://gplus.to/matthewobrien