Expertise in marketing, social strategy & community development

Full-service consulting & execution

Content map (what, where, how often, by whom)

User experience

Calls to action

Development plan

Social syndication & promotion

% More likely to purchase

% Planning to purchase

Community registrations

E-mail opt-ins

Time per visit

% more likely to recommend your brand

Community referrals

Social syndication

Actual online transactions & revenue

Reported purchases

% return visitors

% retention year to year

Share of household/wallet

Direct leads resulting from online relationship building

34% growth in member registration / 31% increase in unique visits

179% more repeat visits

78% of users report that they are more likely to purchase a Sony product as a result of Backstage 101

Opportunity to engage in conversations with other customers & Sony employees

Triple digit growth in 2009

Loyal base of advocates