11. “ Research has shown new product development to have several peculiarities. Among these, it is a process characterized by organizational politics…. Abundant anecdotes tell us of defective rule design. Some anecdotes address how deviant rule-following in fact is what keeps business running.” “Champions (in innovation) are essentially political actors who are not prepared to abide by organizational rules.” Empirical data: Out of twenty best practice projects , seven identified within five Swedish companies ranging in size from 100,000 employees to 1,000. Five out of seven projects cited either broke or bent rules. Olin and Wickenberg, “Rule Breaking in New Product Development – Crime or Necessity?” Creativity and Innovation Management Journal, Vol 10, #1, March, 2001