The document discusses AssureBridge's single sign-on (SSO) solution. It notes that implementing SSO is complex and involves security, expertise, time-to-market and operations challenges. AssureBridge's hosted SSO service addresses these challenges by rapidly deploying reliable SSO, leveraging security standards without adding staff expertise, and providing 24/7 support and monitoring of the solution. A demo shows how AssureBridge enables a small rental company to quickly and seamlessly connect its users to a large insurance partner's system through SSO.