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Successful project management through storytelling
Successful ProjectLeadership through Storytelling Stephen Carver FAPM
The most important skill for Project Professionals?
Planning “People don’t like to plan - Planning is unnatural - It is much more fun just to do.And the nice thing about just doing is that failure comes as a complete surprise.Whereas if you have planned, the failure is preceded by a long period of despair and worry”
Major Threats to Project SuccessKey to graph A 55A Bad communication B 37 between stakeholdersB Lack of planning C 36C Milestones not being met D 31D No quality control E 27E Costs getting out of hand 24 FF Inadequate resource co- G 23 ordination H 17G Poor overall managementH Mis-management of I 16 progress J 10I Supplier skills over- 0 10 20 30 40 50 60 stretchedJ Supplier under-resourced
“A story expresses how and why life changes and how it can be” “Visioning”
Logic/Rhetoric Storytelling “People are not inspired to act by reason alone”
Logic/Rhetoric Storytelling Conventional Unconventional Safe Dangerous Reasoned - logical Emotional - complex IQ EQ Engages intellect Engages hearts and mindsEasy to destroy with logic Hard to destroy with logic
What makes for a good story? Has characters A mind journey An emotional journey Embraces complexity Has structureCreates meaning – often multiple Does not tell – it shows Has an impact Catalyses change Is remembered…
Structure 1. Starts with a situation (often balance) 2. Inciting incident unbalances situation 3. Attempts to restore balance4. Trials of risk and challenge force characters to face difficult choices/struggle 5. Discover the truth/deliverance 6. New situation…
Communication Facts Speak at 150 WPM Process 500-750 WPM Average Attention Span 7.5 min Content 7% Relative Importance: Vocal 35% Body Language 58%
You are cleverer than you thinkCna yuo raed this at nroaml seped? 55 plepoe out of100 can.i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd wahtI wasrdanieg.The phaonmneal pweor of the hmuanmnid, aoccdrnig to arscheearch at CmabrigdeUinervtisy, it dsenot mtaetr in waht oerdr the ltteresin a wrod are,the olny iproamtnt tihng is taht the frsitand lsat ltteer be in the rghit pclae. The rset can be ataotl mses and you can sitll raed it whotuit a pboerlm.Tihs is bcuseae the huamn mnid deosnot raed erveylteter by istlef,but the wrod as a wlohe. Azanmig eh?And I awlyas tghuot slpeling was ipmorantt!
Words Don’t Matter? Golden Sandwich 3 Rule Cool/Important/Relevant Eight Elections Straight Stories - Dream/Hold/Fear Voice/Eyes/Body Connection/Challenge Change
What makes for a good PROJECT? Has characters A mind journey An emotional journey Embraces complexity Has structureCreates meaning – often multiple Does not tell – it shows Has an impact Catalyses change Is remembered