SlideShare uma empresa Scribd logo

Why Should I Listen To My Customers?

•
•
✔ Antony Slabinck
✔ Antony Slabinck
NegóciosTecnologia
1 de 20
Why should my company start listening toits customers? * Social Media Afternoon – Brussels, July 9th, 2009Nathalie Dumont – Project Manager
Overview Start listening? Not really. But listen harder and better! What is being said out there? Empower your customer. How do you empower your user? Humanize your brand, one customer at a time. What is being done out there?
1. *Start listening? Not really. But listen harder and better!
Before we set off… Please take the time to watch this 1 minute video. Something’s gotta change: ‘United Airlines’ commercial a TV commercial from 1989 but more relevant thanever.
Rule number 1 in marketing: listen to what the customer wants! Obvious isn’t it? Of course we always ‘had to listen’ to our customers, everybody knows that. But now more than ever, there are so many tools available to ,[object Object]
join the conversation
and empower the customer ,[object Object]
andlistento what is being said. The same is true online and in social media.
2. What is being said out there?
What is being said out there? People are talking about your brand right now!! Some people like your brand. Some people don’t. Question: why? Answer: listen!
Listening = an opportunity ,[object Object]
an opportunity to hear about the positive things spoken about your brand
an opportunity to show you care about your customer’s feedback & needs
an opportunity to act (improve customer service, give feedback, ask opinions, …)Well, don’t you want to know what your consumers say about your products and brand??
3. Empower your user!
Empower your user! Web 2.0 expands the reach of a single voice. One single disgruntled consumer with a broadband connection can ignite a crisis. The internet makes it possible for this crisis to be re-ignited and used over and over again. Lesson for marketing managers, pr, customer service: not only does bad news spread fast, it can have a second or third life spreading around the Internet. The broadcast of the few has given way to the narrowcast of the many
Empower your user! Web 2.0 expands the reach of a single voice. Ok, this al sounds pretty negative and probably scary to some companies.How do you turn this into the favor of your brand? Simple: listen & act! ,[object Object]
know your customer’s brand expectations better
create brand advocates so they recommend your product, service & brand,[object Object]
How do you empower your user? ,[object Object]

Recomendados

How 2 sale over the phone
How 2 sale over the phoneHow 2 sale over the phone
How 2 sale over the phoneAla Kesh
 
The Power of Telesales
The Power of TelesalesThe Power of Telesales
The Power of TelesalesGlobizzcon
 
Benefits Vs Features Selling
Benefits Vs Features SellingBenefits Vs Features Selling
Benefits Vs Features SellingShawn Passman
 
Marketing Your Event With Video
Marketing Your Event With VideoMarketing Your Event With Video
Marketing Your Event With VideoDaphne Bousquet
 
DMF10 - Location based marketing
DMF10 - Location based marketingDMF10 - Location based marketing
DMF10 - Location based marketing✔ Antony Slabinck
 
IAB Academy social marketing August 2011
IAB Academy social marketing August 2011IAB Academy social marketing August 2011
IAB Academy social marketing August 2011✔ Antony Slabinck
 
The 4 P's of Marketing Aren't Enough Anymore!
The 4 P's of Marketing Aren't Enough Anymore!The 4 P's of Marketing Aren't Enough Anymore!
The 4 P's of Marketing Aren't Enough Anymore!Greg Bonsib
 
Social Media in B2B Marketing - SM Basics & Cases
Social Media in B2B Marketing - SM Basics & CasesSocial Media in B2B Marketing - SM Basics & Cases
Social Media in B2B Marketing - SM Basics & Cases✔ Antony Slabinck
 

Recomendados

How 2 sale over the phone
How 2 sale over the phoneHow 2 sale over the phone
How 2 sale over the phoneAla Kesh
 
The Power of Telesales
The Power of TelesalesThe Power of Telesales
The Power of TelesalesGlobizzcon
 
Benefits Vs Features Selling
Benefits Vs Features SellingBenefits Vs Features Selling
Benefits Vs Features SellingShawn Passman
 
Marketing Your Event With Video
Marketing Your Event With VideoMarketing Your Event With Video
Marketing Your Event With VideoDaphne Bousquet
 
DMF10 - Location based marketing
DMF10 - Location based marketingDMF10 - Location based marketing
DMF10 - Location based marketing✔ Antony Slabinck
 
IAB Academy social marketing August 2011
IAB Academy social marketing August 2011IAB Academy social marketing August 2011
IAB Academy social marketing August 2011✔ Antony Slabinck
 
The 4 P's of Marketing Aren't Enough Anymore!
The 4 P's of Marketing Aren't Enough Anymore!The 4 P's of Marketing Aren't Enough Anymore!
The 4 P's of Marketing Aren't Enough Anymore!Greg Bonsib
 
Social Media in B2B Marketing - SM Basics & Cases
Social Media in B2B Marketing - SM Basics & CasesSocial Media in B2B Marketing - SM Basics & Cases
Social Media in B2B Marketing - SM Basics & Cases✔ Antony Slabinck
 
Social Media Presentation Notes
Social Media Presentation NotesSocial Media Presentation Notes
Social Media Presentation NotesGinger Clay
 
Building Customer Loyalty Through Branded Community
Building Customer Loyalty Through Branded CommunityBuilding Customer Loyalty Through Branded Community
Building Customer Loyalty Through Branded Communityzingopen
 
7 Reasons Why Engagement Marketing Is Good For Brands
7 Reasons Why Engagement Marketing Is Good For Brands7 Reasons Why Engagement Marketing Is Good For Brands
7 Reasons Why Engagement Marketing Is Good For Brandstej_arora
 
Conversation Management: manage word-of-mouth to increase business value for ...
Conversation Management: manage word-of-mouth to increase business value for ...Conversation Management: manage word-of-mouth to increase business value for ...
Conversation Management: manage word-of-mouth to increase business value for ...Polle de Maagt
 
Social media, meet customer service!
Social media, meet customer service!Social media, meet customer service!
Social media, meet customer service!Newport Interactive Marketers
 
Social media strategies for small business notes pages
Social media strategies for small business notes pagesSocial media strategies for small business notes pages
Social media strategies for small business notes pagesAntoinette Raynes
 
Social Media Data & Customer Research
Social Media Data & Customer ResearchSocial Media Data & Customer Research
Social Media Data & Customer ResearchRoyal Holloway, University of London
 
Imc lecture 9 25-2010 public consumption
Imc lecture 9 25-2010 public consumptionImc lecture 9 25-2010 public consumption
Imc lecture 9 25-2010 public consumptionAndrew Michael Baker
 
Young Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn Hiển
Young Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn HiểnYoung Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn Hiển
Young Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn HiểnChu Minh Thông
 
YC Startup School 2019 How to talk to users framework
YC Startup School 2019 How to talk to users frameworkYC Startup School 2019 How to talk to users framework
YC Startup School 2019 How to talk to users frameworkSerge Znu
 
BRAND COMMUNITY & CUSTOMMER LOYALTY
BRAND COMMUNITY & CUSTOMMER LOYALTY BRAND COMMUNITY & CUSTOMMER LOYALTY
BRAND COMMUNITY & CUSTOMMER LOYALTY Nguyễn Thắng
 
Acquiring customers for your startup
Acquiring customers for your startupAcquiring customers for your startup
Acquiring customers for your startupMaxine Manafy
 
Customer Experience In The Digital Forward World By Hero MINDMINE
Customer Experience In The Digital Forward World By Hero MINDMINECustomer Experience In The Digital Forward World By Hero MINDMINE
Customer Experience In The Digital Forward World By Hero MINDMINEHero CX
 
Branding Crash Course
Branding Crash CourseBranding Crash Course
Branding Crash CourseGustav Jansen
 
Why Social Media Matters in an Economic Downturn
Why Social Media Matters in an Economic DownturnWhy Social Media Matters in an Economic Downturn
Why Social Media Matters in an Economic DownturnEric Anderson
 
1 - Business Basics
1 - Business Basics1 - Business Basics
1 - Business BasicsAVNU Collaborative
 
Introductory Video is a Must for All Types of Companies
Introductory Video is a Must for All Types of CompaniesIntroductory Video is a Must for All Types of Companies
Introductory Video is a Must for All Types of CompaniesAscent Brand Communications Pvt Ltd
 
32 Marketing Tips That Never Go Out of Style
32 Marketing Tips That Never Go Out of Style32 Marketing Tips That Never Go Out of Style
32 Marketing Tips That Never Go Out of StyleRich Brooks
 
The Importance of Listening to Your Customers
The Importance of Listening to Your CustomersThe Importance of Listening to Your Customers
The Importance of Listening to Your CustomersDrift
 
Acoem Presentation Nov 12 2009
Acoem Presentation Nov 12 2009Acoem Presentation Nov 12 2009
Acoem Presentation Nov 12 2009Avenue M Group
 
DMF10 - Mobile Madness
DMF10 - Mobile MadnessDMF10 - Mobile Madness
DMF10 - Mobile Madness✔ Antony Slabinck
 
DMF10 - 360° measurement integrating buzz monitoring in your digital tracking
DMF10 - 360° measurement integrating buzz monitoring in your digital trackingDMF10 - 360° measurement integrating buzz monitoring in your digital tracking
DMF10 - 360° measurement integrating buzz monitoring in your digital tracking✔ Antony Slabinck
 

Mais conteúdo relacionado

Semelhante a Why Should I Listen To My Customers?

Social Media Presentation Notes
Social Media Presentation NotesSocial Media Presentation Notes
Social Media Presentation NotesGinger Clay
 
Building Customer Loyalty Through Branded Community
Building Customer Loyalty Through Branded CommunityBuilding Customer Loyalty Through Branded Community
Building Customer Loyalty Through Branded Communityzingopen
 
7 Reasons Why Engagement Marketing Is Good For Brands
7 Reasons Why Engagement Marketing Is Good For Brands7 Reasons Why Engagement Marketing Is Good For Brands
7 Reasons Why Engagement Marketing Is Good For Brandstej_arora
 
Conversation Management: manage word-of-mouth to increase business value for ...
Conversation Management: manage word-of-mouth to increase business value for ...Conversation Management: manage word-of-mouth to increase business value for ...
Conversation Management: manage word-of-mouth to increase business value for ...Polle de Maagt
 
Social media strategies for small business notes pages
Social media strategies for small business notes pagesSocial media strategies for small business notes pages
Social media strategies for small business notes pagesAntoinette Raynes
 
Imc lecture 9 25-2010 public consumption
Imc lecture 9 25-2010 public consumptionImc lecture 9 25-2010 public consumption
Imc lecture 9 25-2010 public consumptionAndrew Michael Baker
 
Young Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn Hiển
Young Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn HiểnYoung Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn Hiển
Young Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn HiểnChu Minh Thông
 
YC Startup School 2019 How to talk to users framework
YC Startup School 2019 How to talk to users frameworkYC Startup School 2019 How to talk to users framework
YC Startup School 2019 How to talk to users frameworkSerge Znu
 
BRAND COMMUNITY & CUSTOMMER LOYALTY
BRAND COMMUNITY & CUSTOMMER LOYALTY BRAND COMMUNITY & CUSTOMMER LOYALTY
BRAND COMMUNITY & CUSTOMMER LOYALTY Nguyễn Thắng
 
Acquiring customers for your startup
Acquiring customers for your startupAcquiring customers for your startup
Acquiring customers for your startupMaxine Manafy
 
Customer Experience In The Digital Forward World By Hero MINDMINE
Customer Experience In The Digital Forward World By Hero MINDMINECustomer Experience In The Digital Forward World By Hero MINDMINE
Customer Experience In The Digital Forward World By Hero MINDMINEHero CX
 
Branding Crash Course
Branding Crash CourseBranding Crash Course
Branding Crash CourseGustav Jansen
 
Why Social Media Matters in an Economic Downturn
Why Social Media Matters in an Economic DownturnWhy Social Media Matters in an Economic Downturn
Why Social Media Matters in an Economic DownturnEric Anderson
 
32 Marketing Tips That Never Go Out of Style
32 Marketing Tips That Never Go Out of Style32 Marketing Tips That Never Go Out of Style
32 Marketing Tips That Never Go Out of StyleRich Brooks
 
The Importance of Listening to Your Customers
The Importance of Listening to Your CustomersThe Importance of Listening to Your Customers
The Importance of Listening to Your CustomersDrift
 
Acoem Presentation Nov 12 2009
Acoem Presentation Nov 12 2009Acoem Presentation Nov 12 2009
Acoem Presentation Nov 12 2009Avenue M Group
 

Semelhante a Why Should I Listen To My Customers? (20)

Social Media Presentation Notes
Social Media Presentation NotesSocial Media Presentation Notes
Social Media Presentation Notes
 
Building Customer Loyalty Through Branded Community
Building Customer Loyalty Through Branded CommunityBuilding Customer Loyalty Through Branded Community
Building Customer Loyalty Through Branded Community
 
7 Reasons Why Engagement Marketing Is Good For Brands
7 Reasons Why Engagement Marketing Is Good For Brands7 Reasons Why Engagement Marketing Is Good For Brands
7 Reasons Why Engagement Marketing Is Good For Brands
 
Conversation Management: manage word-of-mouth to increase business value for ...
Conversation Management: manage word-of-mouth to increase business value for ...Conversation Management: manage word-of-mouth to increase business value for ...
Conversation Management: manage word-of-mouth to increase business value for ...
 
Social media, meet customer service!
Social media, meet customer service!Social media, meet customer service!
Social media, meet customer service!
 
Social media strategies for small business notes pages
Social media strategies for small business notes pagesSocial media strategies for small business notes pages
Social media strategies for small business notes pages
 
Social Media Data & Customer Research
Social Media Data & Customer ResearchSocial Media Data & Customer Research
Social Media Data & Customer Research
 
Imc lecture 9 25-2010 public consumption
Imc lecture 9 25-2010 public consumptionImc lecture 9 25-2010 public consumption
Imc lecture 9 25-2010 public consumption
 
Young Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn Hiển
Young Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn HiểnYoung Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn Hiển
Young Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn Hiển
 
YC Startup School 2019 How to talk to users framework
YC Startup School 2019 How to talk to users frameworkYC Startup School 2019 How to talk to users framework
YC Startup School 2019 How to talk to users framework
 
BRAND COMMUNITY & CUSTOMMER LOYALTY
BRAND COMMUNITY & CUSTOMMER LOYALTY BRAND COMMUNITY & CUSTOMMER LOYALTY
BRAND COMMUNITY & CUSTOMMER LOYALTY
 
Acquiring customers for your startup
Acquiring customers for your startupAcquiring customers for your startup
Acquiring customers for your startup
 
Customer Experience In The Digital Forward World By Hero MINDMINE
Customer Experience In The Digital Forward World By Hero MINDMINECustomer Experience In The Digital Forward World By Hero MINDMINE
Customer Experience In The Digital Forward World By Hero MINDMINE
 
Branding Crash Course
Branding Crash CourseBranding Crash Course
Branding Crash Course
 
Why Social Media Matters in an Economic Downturn
Why Social Media Matters in an Economic DownturnWhy Social Media Matters in an Economic Downturn
Why Social Media Matters in an Economic Downturn
 
1 - Business Basics
1 - Business Basics1 - Business Basics
1 - Business Basics
 
Introductory Video is a Must for All Types of Companies
Introductory Video is a Must for All Types of CompaniesIntroductory Video is a Must for All Types of Companies
Introductory Video is a Must for All Types of Companies
 
32 Marketing Tips That Never Go Out of Style
32 Marketing Tips That Never Go Out of Style32 Marketing Tips That Never Go Out of Style
32 Marketing Tips That Never Go Out of Style
 
The Importance of Listening to Your Customers
The Importance of Listening to Your CustomersThe Importance of Listening to Your Customers
The Importance of Listening to Your Customers
 
Acoem Presentation Nov 12 2009
Acoem Presentation Nov 12 2009Acoem Presentation Nov 12 2009
Acoem Presentation Nov 12 2009
 

Mais de ✔ Antony Slabinck

DMF10 - 360° measurement integrating buzz monitoring in your digital tracking
DMF10 - 360° measurement integrating buzz monitoring in your digital trackingDMF10 - 360° measurement integrating buzz monitoring in your digital tracking
DMF10 - 360° measurement integrating buzz monitoring in your digital tracking✔ Antony Slabinck
 
Why your business needs a mobile strategy
Why your business needs a mobile strategyWhy your business needs a mobile strategy
Why your business needs a mobile strategy✔ Antony Slabinck
 
The social media revolution on mobile
The social media revolution on mobileThe social media revolution on mobile
The social media revolution on mobile✔ Antony Slabinck
 
Designing for a touch experience
Designing for a touch experienceDesigning for a touch experience
Designing for a touch experience✔ Antony Slabinck
 
Social media in practice - day to day examples of successful and painful conv...
Social media in practice - day to day examples of successful and painful conv...Social media in practice - day to day examples of successful and painful conv...
Social media in practice - day to day examples of successful and painful conv...✔ Antony Slabinck
 
Emotionomics: how to collect emotional intelligence to improve your performance
Emotionomics: how to collect emotional intelligence to improve your performanceEmotionomics: how to collect emotional intelligence to improve your performance
Emotionomics: how to collect emotional intelligence to improve your performance✔ Antony Slabinck
 
Conversational Marketing: an Introduction
Conversational Marketing: an IntroductionConversational Marketing: an Introduction
Conversational Marketing: an Introduction✔ Antony Slabinck
 
Conversation manager: why you need one
Conversation manager: why you need oneConversation manager: why you need one
Conversation manager: why you need one✔ Antony Slabinck
 
Traffic Acquisition Optimization
Traffic Acquisition OptimizationTraffic Acquisition Optimization
Traffic Acquisition Optimization✔ Antony Slabinck
 
10 Rules Of Social Media Optimization
10 Rules Of Social Media Optimization10 Rules Of Social Media Optimization
10 Rules Of Social Media Optimization✔ Antony Slabinck
 
Top 10 Tips For Actionable Analytics
Top 10 Tips For Actionable AnalyticsTop 10 Tips For Actionable Analytics
Top 10 Tips For Actionable Analytics✔ Antony Slabinck
 
Social Media - Online Reputation Management
Social Media - Online Reputation ManagementSocial Media - Online Reputation Management
Social Media - Online Reputation Management✔ Antony Slabinck
 

Mais de ✔ Antony Slabinck (20)

DMF10 - Mobile Madness
DMF10 - Mobile MadnessDMF10 - Mobile Madness
DMF10 - Mobile Madness
 
DMF10 - 360° measurement integrating buzz monitoring in your digital tracking
DMF10 - 360° measurement integrating buzz monitoring in your digital trackingDMF10 - 360° measurement integrating buzz monitoring in your digital tracking
DMF10 - 360° measurement integrating buzz monitoring in your digital tracking
 
Why your business needs a mobile strategy
Why your business needs a mobile strategyWhy your business needs a mobile strategy
Why your business needs a mobile strategy
 
The social media revolution on mobile
The social media revolution on mobileThe social media revolution on mobile
The social media revolution on mobile
 
Mobile advertising
Mobile advertisingMobile advertising
Mobile advertising
 
Designing for a touch experience
Designing for a touch experienceDesigning for a touch experience
Designing for a touch experience
 
Trendwatch April 2010
Trendwatch April 2010Trendwatch April 2010
Trendwatch April 2010
 
The power of brand advocates
The power of brand advocatesThe power of brand advocates
The power of brand advocates
 
Social media in practice - day to day examples of successful and painful conv...
Social media in practice - day to day examples of successful and painful conv...Social media in practice - day to day examples of successful and painful conv...
Social media in practice - day to day examples of successful and painful conv...
 
Emotionomics: how to collect emotional intelligence to improve your performance
Emotionomics: how to collect emotional intelligence to improve your performanceEmotionomics: how to collect emotional intelligence to improve your performance
Emotionomics: how to collect emotional intelligence to improve your performance
 
Conversational Marketing: an Introduction
Conversational Marketing: an IntroductionConversational Marketing: an Introduction
Conversational Marketing: an Introduction
 
Conversation manager: why you need one
Conversation manager: why you need oneConversation manager: why you need one
Conversation manager: why you need one
 
Traffic Acquisition Optimization
Traffic Acquisition OptimizationTraffic Acquisition Optimization
Traffic Acquisition Optimization
 
Overall Brand Experience Index
Overall Brand Experience IndexOverall Brand Experience Index
Overall Brand Experience Index
 
Boost Your Conversion Rate
Boost Your Conversion RateBoost Your Conversion Rate
Boost Your Conversion Rate
 
Quantitative Or Qualitative
Quantitative Or QualitativeQuantitative Or Qualitative
Quantitative Or Qualitative
 
10 Rules Of Social Media Optimization
10 Rules Of Social Media Optimization10 Rules Of Social Media Optimization
10 Rules Of Social Media Optimization
 
Top 10 Tips For Actionable Analytics
Top 10 Tips For Actionable AnalyticsTop 10 Tips For Actionable Analytics
Top 10 Tips For Actionable Analytics
 
Social Media In Practice
Social Media In PracticeSocial Media In Practice
Social Media In Practice
 
Social Media - Online Reputation Management
Social Media - Online Reputation ManagementSocial Media - Online Reputation Management
Social Media - Online Reputation Management
 

Último

1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Doge Mining Website
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxsaniyaimamuddin
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Call Girls Contact Number Andheri 9920874524
Call Girls Contact Number Andheri 9920874524Call Girls Contact Number Andheri 9920874524
Call Girls Contact Number Andheri 9920874524najka9823
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 

Último (20)

1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Call Girls Contact Number Andheri 9920874524
Call Girls Contact Number Andheri 9920874524Call Girls Contact Number Andheri 9920874524
Call Girls Contact Number Andheri 9920874524
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 

Why Should I Listen To My Customers?

  • 1. Why should my company start listening toits customers? * Social Media Afternoon – Brussels, July 9th, 2009Nathalie Dumont – Project Manager
  • 2. Overview Start listening? Not really. But listen harder and better! What is being said out there? Empower your customer. How do you empower your user? Humanize your brand, one customer at a time. What is being done out there?
  • 3. 1. *Start listening? Not really. But listen harder and better!
  • 4. Before we set off… Please take the time to watch this 1 minute video. Something’s gotta change: ‘United Airlines’ commercial a TV commercial from 1989 but more relevant thanever.
  • 5.
  • 7.
  • 8. andlistento what is being said. The same is true online and in social media.
  • 9. 2. What is being said out there?
  • 10. What is being said out there? People are talking about your brand right now!! Some people like your brand. Some people don’t. Question: why? Answer: listen!
  • 11.
  • 12. an opportunity to hear about the positive things spoken about your brand
  • 13. an opportunity to show you care about your customer’s feedback & needs
  • 14. an opportunity to act (improve customer service, give feedback, ask opinions, …)Well, don’t you want to know what your consumers say about your products and brand??
  • 16. Empower your user! Web 2.0 expands the reach of a single voice. One single disgruntled consumer with a broadband connection can ignite a crisis. The internet makes it possible for this crisis to be re-ignited and used over and over again. Lesson for marketing managers, pr, customer service: not only does bad news spread fast, it can have a second or third life spreading around the Internet. The broadcast of the few has given way to the narrowcast of the many
  • 17.
  • 18. know your customer’s brand expectations better
  • 19.
  • 20.
  • 21. ask for feedback
  • 22. make it easy for the customer to get in touch with you
  • 23. create brand advocates so they recommend your product, service & brandPeople listen to other people. They always have, they always will. By empowering your brand advocates, you can exponentially increase the audience you reach.
  • 25.
  • 27. asks them for ideas (crowdsourcing)
  • 28. does not treat the customer as a number
  • 29. engages in the conversation
  • 30. puts a face on its big corporate brandwill always gain credibility and improve brand equity.
  • 31.
  • 32. but also engage in conversation
  • 33.
  • 34.
  • 35. ‘Doritos Super Bowl Crash ‘– user generated commercialsDoritos awarded 1 million dollars to the best user generated commercial
  • 36. Verizon math fail – example video of #fail
  • 37.