Vietnam is known as the country with high education focus. Q&Me Vietnam market research has covered Vietnamese language study situation in terms of method, cost and objectives..

1. Your sub-title here
Vietnam Language Study Survey
(Dec 10, 2014)

2. Executive Summary
• For the language popularity, English is second to none,
followed by Japanese (15%) and Chinese (10%)
• Career and future jobs are the popular reasons to learn
the foreign language
• 41% would like to study Japanese next
• Self and language schools are the two most common
way to study languages
• 200K-500K are the most common price zone

3. Profile
64%
36%
Gender
Male
Female
30%
9%
8%
2%
46%
3% 2%
Job
Full-time
Part-time
Self employed
home maker
Students
Unemployed
Others
44%
56%
Age
-20
21-30
31%
26%
24%
10%
4%
5%
Income
1M VND
1M-3M VND
3M-5M VND
5M-7M VND
7M - 10M VND
10M VND and above

4. Do you study foreign language?
Yes, 79%
No, 21%
79% studies foreign language

5. What language do you study?
96%
2% 1% 0%
10%
15%
1%
8%
1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
English Fench Russian Spanish Chinese Japanese German Korean Others
English is second to none, followed by Japanese
(15%) and Chinese (10%)

6. What language do you study (gender, profession)
Those who work study non-English more.

7. Why do you study foreign language?
68%
30%
57%
7%
36%
36%
5%
20%
4%
0% 10% 20% 30% 40% 50% 60% 70% 80%
For the better career
For school graduation
To win a good job
As it is fun
As hobby
To use in travel
Pressure from family
To understand the culture better
Others
Career and future jobs are the popular reasons

8. Why do you study foreign language? (gender,
profession)
• Student for better career, workers for better job
• Female more for hobby and culture understanding

9. What language would you like to learn next?
53%
15%
6%
4%
24%
41%
3%
22%
2%
0%
10%
20%
30%
40%
50%
60%
English Fench Russian Spanish Chinese Japanese German Korean Others
41% would like to study Japanese next

10. What language would you like to learn next
(comparison with the language currently learning)
53%
15%
6% 4%
24%
41%
3%
22%
2%
96%
2% 1% 0%
10%
15%
1%
8%
1%
0%
20%
40%
60%
80%
100%
120%
English Fench Russian Spanish Chinese Japanese German Korean Others
Study in the future Currently in study
Japanese, Chinese and Korean are popular

11. Wha language would you like to learn next (gender,
profession)
Female more inclined to study Japanese and Korean

12. Why would you like to learn the selected language?
57%
16%
45%
7%
40%
40%
4%
28%
6%
0% 10% 20% 30% 40% 50% 60%
For the better career
For school graduation
To win a good job
As it is fun
As hobby
To use in travel
Pressure from family
To understand the culture better
Others
Less ratio for career related. More for hobbies and travels

13. Why would you like to learn the selected language?
(by language)
Korean and Japanese are for job and career. Non-
English are more for culture understanding.

14. How do you study the language?
58%
44%
26%
34%
13%
22%
8%
0% 10% 20% 30% 40% 50% 60% 70%
Selft study
Language school
Online
Study via movies and music
Learn from foreign friends
Study with friends
Home teachers
Self and language schools are the two most

15. How do you study language (gender, profession)
Workers use music/movies for study, and more ratio to
learn from foreign friends.

16. How do you study language (by language)
Asian languages have better rate of studying via
movies/music and learn from friends.

17. How much do you spend monthly?
30%
36%
22%
8%
3%
1%
0%
0%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Up to 200,000 VND
200,000 VND - 500,000 VND
500,000 VND - 1,000,000 VND
1,000,000 VND - 3,000,000 VND
3,000,000 VND - 5,000,000 VND
5,000,000 VND - 8,000,000 VND
8,000,000 VND - 10,000,000 VND
From 10,000,000 VND
200K-500K are the most common price zone

18. How much do you spend monthly (by language)
Japanese in smaller ratio in below 200K VND and
more in 200K-500K. Better ratio in 1M-3M VND.

19. How much do you spend monthly? (Income/spending
comparison)
Better paid pays more

20. Would you like to work at local or foreign company?
Foreign
company, 54%
Local company,
17%
Depends, 30%
More than half would like to work at foreign companies

21. Would you like to work at local or foreign
company?(gender, profession)
Workers have higher ratio working at foreign companies

22. Why did you choose that?
55%
41%
53%
42%
51%
47%
39%
31%
10%
0% 10% 20% 30% 40% 50% 60%
Salary
Promotion opportunity
Better career
Better benefit
Better colleague
Rich learning opportunity
Better knowledge utilization
Better experiences
Others
Salary, career, better colleagues are the top 3

23. Why did you choose that? (by selection)
Foreign company is associated with the good salary

24. Would you like to work overseas in the future?
Yes, 77%
No, 5%
Depends, 18%
Roughly 80% would like to work overseas

25. Would you like to work overseas in the future?
(gender, profession)
Workers have higher ratio of working overseas

26. Why did you choose that?
60%
37%
55%
41%
56%
53%
42%
33%
9%
0% 10% 20% 30% 40% 50% 60% 70%
Salary
Promotion opportunity
Better career
Better benefit
Better colleagues
Rich learning opportunity
Utilize the skill better
Better experience
Others
Better salary is the main reason for overseas working

27. Are you interested in e-learning?
Yes, 94%
No,
6%
94% are interested

28. What interests you about e-learning.
73%
80%
29%
24%
15%
8%
Low cost
Save transportation time
Concentrates more
Better contents
Better teachers
Others
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Better cost and saving transportation time are the two
top items

29. What interests you about e-learning?
(gender, profession)
Female workers have higher ratio of saving transportation time

30. Survey information
• 300 Vietnamese from 18-30 years old

31. Q&Me is the market research that helps you understand
Vietnam market broad and deep by offering both of
quantitative and qualitative survey online.
＋ =
Info@qandme.net
Quantitative Survey Qualitative Survey Better Understanding
Understand the consumer
trend and opinions through the
numeric data
Feel the insight of your target
audience through online focus
group of chatting.
You receive both of generic
and deep information easily
with affordable pricing.