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Vietnamese food for children

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More and more Vietnamese parents are conscious what their kids eat. How Vietnamese children eat each meal and what their parents think. Let's discover it through Q&Me service!

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Vietnamese food for children

  1. 1. Your sub-title here Vietnamese food for children - What parents would like kids to eat
  2. 2. Survey information • 194 Vietnamese male/ female among 24-45 years living in HCM or Ha Noi • Conducted on Dec, 2015
  3. 3. Executive summary • In the morning, kids in HCM tend to eat food prepared by school, and kids in Ha Noi tend to eat out with parents • For lunch, food served by school is common • Kids in primary school are allowed to eat instant noodles much frequently • 69% of kids are given allowance • Half of parents let kids eat what they want • Many young and elder parents want kids to eat rice and products from milk
  4. 4. Target information Female, 58% Male, 42% Gender HCM, 55% Ha Noi, 45% Location 7% 20% 35% 38% 40-45 35-39 30-34 24-29 Age
  5. 5. Breakfast for children 43% of children in HCM are served by school, and 29% in Hanoi eat out with their parents Q. How do your children take breakfast mostly? (on weekdays), N=194 43% 19% 15% 12% 8% 3% 1% 0% 16% 15% 18% 12% 29% 3% 0% 7% School prepare Cook for them Prepare to eat at school Buy at school Eat outside with parents Eat outside by himself or with friends Does not take Others HCM Ha Noi In HCM, Department of Education organizes school meal programs, which cover 100% of kindergarten and 90% of primary school
  6. 6. Lunch for children Many children in kindergarten and primary school eat lunch served by school Q. How do your children take lunch mostly? (on weekdays), N=194 78% 6% 5% 5% 3% 3% 0% 1% 69% 6% 13% 8% 2% 1% 0% 1% School prepare Prepare to eat at school Buy at school Cook for them Eat outside with parents Eat outside by himself or with friends Does not take Others HCM Ha Noi In some case, children go back to home to have lunch
  7. 7. Frequency of letting children eat junk food Children in primary school are allowed to eat instant noodle more often than kids in kindergarten 21% 7% 2% 36% 16% 14% 5% Primary school 14% 9% 14% 32% 18% 11% 2% As much as kids want Every day 4-6 / week 2-3 / week Once / week Only special occasions Do not let Instant Noodle Snack / Sweet Q. How often do you let your children eat instant noodles/ snacks or sweets per week?, N=194 25% 2% 3%11% 22% 16% 20% Kindergarden 22% 5% 8% 30% 15% 16% 5%
  8. 8. Allowance for food/ drink 69% of kids in primary school are given allowance for their food/ drink Q. Do you give some allowance to your kids for foods and others? N=194 5% 5% 29% 64% 33% 23% 33% 9% Kindergarden Primary school Yes, give day by day Yes, give when necessary No, I buy things when necessary No, I do not let him buy anything
  9. 9. Concern about food for children Half of parents let kids eat what they like to eat Q. Please choose what is applicable for your thought, N=194 8% 9% 27% 34% 42% 41% 41% 53% 59% 54% 47% 47% 44% 34% 7% 3% 2% 2% 8% 4% 8% 9% 9% 10% I let my children eat what they like to eat I pay more for the better foods for myself I pay more for the better foods for my children I pay attention to the country origins of foods/ drinks I feed my kids considering about what is good for growth I pay attention to what my children eat Strongly agree Agree Disagree Strongly disagree
  10. 10. Food what parents want kids to eat Many young and elder parents would like their kids to eat rice and products from milk Q. Please list up 3 foods/ dishes that you would like your children to take, N=194 3 4 5 6 14 15 16 20 26 27 33 40 43 Others Soup Banh Mi Other food from wheat Egg Sweet/ snack Traditional noodles Fruit Seafood Meat Vegetable Milk/ yougurt / cheese Rice/ porridge 24-30 4 6 7 8 9 15 17 22 26 26 31 33 34 Others Banh Mi Egg Other food from wheat Soup Fruit Sweet/ snack Meat Traditional noodles Vegetable Milk/ yougurt / cheese Seafood Rice/ porridge 31-45
  11. 11. Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of quantitative and qualitative survey online. + = Info@qandme.net Quantitative Survey Qualitative Survey Better Understanding Understand the consumer trend and opinions through the numeric data Feel the insight of your target audience through online focus group of chatting. You receive both of generic and deep information easily with affordable pricing.

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