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Vietnamese House Visit Report
Wealthy family with high consciousness on food safety
Profile
• Age: 58
• Home town: Phu Tho (North in Vietnam)
• Family: 6 people + 1 home helper
• His wife, a daughter, a son, daughter’s husband, and a grandson
(4 months)
• Family job
• Wife: working in another insurance company
• Daughter: working in his insurance company
• Daughter’s husband: working in the same company with the
daughter
• His son: university student
Profile 2: His occupation
• Occupation:
• Vice general manager in the insurance
company
• Manages 64 branches nation wide
• Works for the company for 30 years
• Task
• Coach staff operation
• Customer support management
• Information and operation management
• Atmosphere / benefit
• He loves his work and likes to create the
good working environment for his team
• He is given a company car as one of the
benefit
House
• 4 floors + rooftop for 6 people (+ helper) in nice area
• Great location:
• In Tan Binh district
• Many convenience stores, supermarkets, and restaurants
• Parking space on the ground floor
• 1~3 floor: Living space (number of rooms = 8)
4 floor + rooftop well-decorated house with a company car. Bought it
2 years ago.
House : Living room
Individual rooms with bathroom, bed, and living facilities for each of
them
• Basement: parking space for company car
• 1st floor: visitor-welcome room & LDK
• 2nd floor: family, parent’s & son’s room
• 3rd floor: family, sister’s room & an empty room
• Roof top: garden
Son’s room
House: Kitchen
• One housekeeper manages cleaning, cooking and all the house
chores
• Family gathers together to eat dinner most of the time (regardless
of the weekdays, weekend)
• Usage of IH heater (saving electricity bills in the long run)
Very well-organized kitchen managed by the housekeeper
Point 1: Japanese brand choice for quality
• Huge reliance on Japanese home electronic products
• All of 6 TVs are either from Toshiba or Sony
• All the 3 air conditioner are from Panasonic
• “ I pay more for the reliability”
• Connectivity for young family
• 1 desktop (bought by his son from lucky money)
• 2 laptops (for daughter’s husband job & son’s study)
• Everyone owns smartphone
• 2 Wi-Fi routers
Point 2: Fear for the chemicals
• His huge concerns on the food chemicals resulted in making home garden
• All the vegetables are taken from here
• Garden maintenance is taken care of by the housekeeper
• Little trust in the commercial products (e.g supermarket, local market) due
to the potential chemical fears
• Make his own alcohols (with reptiles inside!) for their health maintenance
Point 3: Responsibility on society
• Solar power generator, to save the electricity
• Feel responsible for the too much waste of electricity and introduced solar
machine himself
• Hire the homekeeper from the same hometown
• “ I hire her because she is from the same hometown of mine”
Point 4: Investment in education
• Send his son to the university course which costs double of the
normal schools
• His son wishes to go abroad for study for the better career opportunity,
which he is fully supportive on it
• “ I am going to retire soon. My hope is to make my family‘ s dream
come true and live happily”
Q&Me is the market research that helps you understand
Vietnam market broad and deep by offering both of
quantitative and qualitative survey online.
+ =
Info@qandme.net
Quantitative Survey Qualitative Survey Better Understanding
Understand the consumer
trend and opinions through the
numeric data
Feel the insight of your target
audience through online focus
group of chatting.
You receive both of generic
and deep information easily
with affordable pricing.

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Vietnamese Family Report on Food Safety and Education

  • 1. Your sub-title here Vietnamese House Visit Report Wealthy family with high consciousness on food safety
  • 2. Profile • Age: 58 • Home town: Phu Tho (North in Vietnam) • Family: 6 people + 1 home helper • His wife, a daughter, a son, daughter’s husband, and a grandson (4 months) • Family job • Wife: working in another insurance company • Daughter: working in his insurance company • Daughter’s husband: working in the same company with the daughter • His son: university student
  • 3. Profile 2: His occupation • Occupation: • Vice general manager in the insurance company • Manages 64 branches nation wide • Works for the company for 30 years • Task • Coach staff operation • Customer support management • Information and operation management • Atmosphere / benefit • He loves his work and likes to create the good working environment for his team • He is given a company car as one of the benefit
  • 4. House • 4 floors + rooftop for 6 people (+ helper) in nice area • Great location: • In Tan Binh district • Many convenience stores, supermarkets, and restaurants • Parking space on the ground floor • 1~3 floor: Living space (number of rooms = 8) 4 floor + rooftop well-decorated house with a company car. Bought it 2 years ago.
  • 5. House : Living room Individual rooms with bathroom, bed, and living facilities for each of them • Basement: parking space for company car • 1st floor: visitor-welcome room & LDK • 2nd floor: family, parent’s & son’s room • 3rd floor: family, sister’s room & an empty room • Roof top: garden Son’s room
  • 6. House: Kitchen • One housekeeper manages cleaning, cooking and all the house chores • Family gathers together to eat dinner most of the time (regardless of the weekdays, weekend) • Usage of IH heater (saving electricity bills in the long run) Very well-organized kitchen managed by the housekeeper
  • 7. Point 1: Japanese brand choice for quality • Huge reliance on Japanese home electronic products • All of 6 TVs are either from Toshiba or Sony • All the 3 air conditioner are from Panasonic • “ I pay more for the reliability” • Connectivity for young family • 1 desktop (bought by his son from lucky money) • 2 laptops (for daughter’s husband job & son’s study) • Everyone owns smartphone • 2 Wi-Fi routers
  • 8. Point 2: Fear for the chemicals • His huge concerns on the food chemicals resulted in making home garden • All the vegetables are taken from here • Garden maintenance is taken care of by the housekeeper • Little trust in the commercial products (e.g supermarket, local market) due to the potential chemical fears • Make his own alcohols (with reptiles inside!) for their health maintenance
  • 9. Point 3: Responsibility on society • Solar power generator, to save the electricity • Feel responsible for the too much waste of electricity and introduced solar machine himself • Hire the homekeeper from the same hometown • “ I hire her because she is from the same hometown of mine”
  • 10. Point 4: Investment in education • Send his son to the university course which costs double of the normal schools • His son wishes to go abroad for study for the better career opportunity, which he is fully supportive on it • “ I am going to retire soon. My hope is to make my family‘ s dream come true and live happily”
  • 11. Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of quantitative and qualitative survey online. + = Info@qandme.net Quantitative Survey Qualitative Survey Better Understanding Understand the consumer trend and opinions through the numeric data Feel the insight of your target audience through online focus group of chatting. You receive both of generic and deep information easily with affordable pricing.