SlideShare a Scribd company logo
1 of 23
Your sub-title here
(調査結果)ベトナム人の自国イメージと景況感について
ベトナム人の自国満足度と好きな点・嫌いな点に関して
Survey information
• 対象:504名
• HCMとハノイに住む18~39歳の男女
• 2015年12月実施
• ベトナム人は将来に楽観的
• ベトナム人はベトナムの食事と自然を好むが、インフラ
と教育には満足していない
• 60%以上がベトナム人のイメージを勤勉と考えている
• 収入の高い人は、現在の生活への満足度が高く、将来に
対してもより楽観的
• 日本は最も人気が高く、中国は最も人気が低い
Consumer Confidence
生活満足度 (現在・将来)
0 1 2 3 4 5 6 7 8 9 10
Current in 12 month expectation
将来に対して楽観的
Q. How much are you satisfied with your current life / How do you think your life will be in 12 month
現在
平均値
5.7
将来
平均値
6.3
生活満足度 (現在・将来)
Q. How much are you satisfied with your current life / How do you think your life will be in 12 month
将来に対して
現
在
の
生
活
Negative (0-4) 18% Average (5-7) 47% Positive (8-10) 35%
現在 – dissatisfied
将来 – negative
14%
現在 – satisfied
将来 – positive
18%
現在 – average
将来 – positive
16%
1%
現在 – satisfied / 将来 – average
4%
現在 – average
将来 – average
33%
現在 – dissatisfied
将来 – average
10%
現在 – average
将来 – negative
4%
生活満足度:場所・性別・収入別
高い収入を持つ人ほどポジティブだった
Q. How much are you satisfied with your current life / How do you think your life will be in 12 month
5.5
5.9 5.8 5.6
5.3
6.4
6.1
6.7 6.8
6.2 6
7
0
1
2
3
4
5
6
7
8
HCM Hanoi 列1 Male Female <5M
Income
>5M
Income
Current Life Fute Life
28
%
22
%
49
%
56
%
23
%
22
%
Female Male
Negative Average
Positive
どちらの比較でも将来に対して楽観的
Q. How much are you satisfied with your current life / How do you think your life will be in 12 month
22
%
13
%
44
%
51
%
35
%
36
%
Female Male
Negative Average
Positive
生活満足度:場所・性別ごとの内訳
30
%
20
%
49
% 55
%
21
%
25
%
HCM Hanoi
Negative Average
Positive
22
%
13
%
47
% 47
%
31
%
39
%
HCM Hanoi
Negative Average
Positive
現在 未来 現在 未来
Vietnamese Characteristics
ベトナム人が好きな国の要素
54%
45%
35%
25%
18%
11%
10%
8%
3% 3% 2% 2%
53%
41%
44%
36%
19%
6%
14%
3%
4% 3% 3% 2%
HCM Hanoi
食事が最も高い。ハノイでは伝統/歴史の割合が高い
Q. What parts do you like about Vietnam (MA, up to 3)
ベトナム人が嫌いな国の要素
43%
39%
37%
29%
19%
11%
9% 8% 7% 6%
5%
2%
45% 45%
39%
25%
15%
18%
6% 4%
6% 5%
9%
3%
HCM Hanoi
インフラと教育に対してベトナム人は満足していない
Q. What parts do you not like about Vietnam (MA, up to 3)
ベトナム人が誇る国の要素
4
3
4
11
18
35
35
37
63
64
87
115
131
その他(アオザイ、静けさ、サッカー、政治)
農業
独立
資源
愛国心
食事
自然
場所/風景
治安/平和/安定
文化
人の性格
伝統
歴史
歴史、伝統、人の性格が最も高い
Q. Compared with other countries, what features can Vietnam be proud of (free comments)
ベトナム人のイメージ
73%
63%
59%
56% 55% 54% 52%
44% 43%
40% 39%
34% 33%
29%
66%
54% 56%
38%
51% 51% 50%
46%
32% 34% 33%
20%
29%
35%
HCM
Hanoi
勤勉さを挙げる人が多い
HCMでは、優しいや信頼できないの割合が高い
Q. How do you think about Vietnamese (MA, up to 3)
ベトナム人の良い点、悪い点
良い 悪い
勤勉 53% 勤勉 58%
ユーモア 31% 賢い 32%
創造的 31% 創造的 22%
賢い 29% 寛容 22%
寛容 25% ユーモア 20%
HCM Hanoi
Q. What are the good aspects of Vietnamese / What are the bad aspects of
Vietnamese (MA, up to 3)
騒がしい 39%
非効率 30% ずる賢い 35%
騒がしい 41%
非効率 33%
ずる賢い 25%
信頼できない
20%
無礼 26%
信頼できない
19%
無礼 31%
HCM Hanoi
良い点として勤勉さ、悪い点として騒がしさを挙げる人が多い
HCMでは良い点にユーモア、ハノイでは悪い点にずる賢さがより一般的
Feeling on country
ベトナムに対して
18%
18%
21%
12%
13%
43%
48%
39%
32%
37%
22%
19%
27%
36%
32%
4%
4%
5%
11%
9%
13%
11%
9%
9%
9%
Strongly agree Agree Average Disagree Strongly disagree
自分の国が好きだ
ベトナムの発展に貢献したい
ベトナム人であることが誇りだ
ベトナムの将来が心配だ
ベトナムの未来は明るい
60%以上が自分の国が好きと回答し、発展に貢献する意思
がある
18% 18% 18% 17% 18% 18% 17%
43% 46%
40% 44% 43% 39%
49%
All Female Male HCM Hanoi <5M
income
>5M
incomeStrongly agree Agree
女性や収入の高い人はよりベトナムを好きと答えた
Q. Do you like your country?
ベトナム人の感覚 – 自分の国が好き
61%
64%
58% 61% 61%
57%
66%
ベトナム人の感覚 – ベトナムへの貢献
女性やハノイに住む人、収入の高い人はベトナムに貢献す
る意思が高い
Q. Would you like to contribute yourself to your country
18% 17% 18% 15% 20% 18% 17%
48% 51%
45% 48%
49%
46% 51%
All Female Male HCM Hanoi <5M
income
>5M
income
Strongly agree Agree
66%
63% 63%
69%
64%
68%68%
21% 20% 22% 18%
24% 21% 21%
39% 40% 38%
41%
37%
37% 41%
All Female Male HCM Hanoi <5M
income
>5M
income
Strongly agree Agree
60% 60% 60% 59%
61%
59%
61%
ベトナム人の感覚 – ベトナム人であることの誇り
収入の高い人はより誇りを持っていた
Q. Are you proud of being Vietnamese
12% 11% 13% 13% 11% 13% 11%
32% 32%
32% 31% 33%
35%
29%
All Female Male HCM Hanoi <5M
income
>5M
income
Strongly agree Agree
44% 43%
45% 44%
47%
44%
40%
ベトナム人の感覚 – 国への不安
収入の低い人がより国の未来に不安を感じていた
Q. Are you anxious about the future of Vietnam
13% 12%
15% 12% 15% 14% 12%
38% 39%
36% 41% 35% 36% 40%
All Female Male HCM Hanoi <5M
income
>5M
income
Strongly agree Agree
ベトナム人の感覚 – 国の将来
HCMの人がよりベトナムの将来が明るいと考えている
Q. Do you think Vietnam’s future will be bright
51% 51% 51% 52%
49% 50% 52%
他国のイメージ
7%
7%
7%
8%
9%
14%
29%
32%
30%
29%
41%
10%
11%
15%
13%
16%
30%
38%
37%
39%
41%
39%
36%
68%
66%
66%
64%
48%
30%
27%
30%
26%
18%
25%
11%
9%
10%
8%
6%
2%
3%
3%
2%
23%
3%
2%
3%
2%
中国
カンボジア
インドネシア
ラオス
フィリピン
タイ
アメリカ
シンガポール
フランス
韓国
日本
Like it very much Like it Average Do not like it Do not like it at all
80%が日本が好きと答え、中国が嫌いと答えた人は48%と
最も高かった
Q. How do you think about Vietnamese? (% of agree)
Q&Me is the market research that helps you understand
Vietnam market broad and deep by offering both of
quantitative and qualitative survey online.
+ =
Info@qandme.net
Quantitative Survey Qualitative Survey Better Understanding
Understand the consumer
trend and opinions through the
numeric data
Feel the insight of your target
audience through online focus
group of chatting.
You receive both of generic
and deep information easily
with affordable pricing.

More Related Content

Viewers also liked

Vietnamese satisfaction and dissatisfaction with smartphone
Vietnamese satisfaction and dissatisfaction with smartphoneVietnamese satisfaction and dissatisfaction with smartphone
Vietnamese satisfaction and dissatisfaction with smartphoneQ&Me Vietnam Market Research
 
ベトナムでのフードデリバリー調査
ベトナムでのフードデリバリー調査ベトナムでのフードデリバリー調査
ベトナムでのフードデリバリー調査Q&Me Vietnam Market Research
 
Vietnam House visit Report ~A Life of Male Animator~
Vietnam House visit Report ~A Life of Male Animator~Vietnam House visit Report ~A Life of Male Animator~
Vietnam House visit Report ~A Life of Male Animator~Q&Me Vietnam Market Research
 
ベトナム家庭訪問レポート ~ベトナム人男性アニメーターの生活~
ベトナム家庭訪問レポート ~ベトナム人男性アニメーターの生活~ベトナム家庭訪問レポート ~ベトナム人男性アニメーターの生活~
ベトナム家庭訪問レポート ~ベトナム人男性アニメーターの生活~Q&Me Vietnam Market Research
 
【市場調査】ベトナム人の風邪に関する調査
【市場調査】ベトナム人の風邪に関する調査【市場調査】ベトナム人の風邪に関する調査
【市場調査】ベトナム人の風邪に関する調査Q&Me Vietnam Market Research
 
Survey report: IT utilisation in Vietnam university
Survey report: IT utilisation in Vietnam universitySurvey report: IT utilisation in Vietnam university
Survey report: IT utilisation in Vietnam universityQ&Me Vietnam Market Research
 
ベトナム人の新聞・雑誌・読書の習慣についての調査
ベトナム人の新聞・雑誌・読書の習慣についての調査ベトナム人の新聞・雑誌・読書の習慣についての調査
ベトナム人の新聞・雑誌・読書の習慣についての調査Q&Me Vietnam Market Research
 

Viewers also liked (20)

Vietnamese satisfaction and dissatisfaction with smartphone
Vietnamese satisfaction and dissatisfaction with smartphoneVietnamese satisfaction and dissatisfaction with smartphone
Vietnamese satisfaction and dissatisfaction with smartphone
 
Cafe Manager Life in Vietnam
Cafe Manager Life in VietnamCafe Manager Life in Vietnam
Cafe Manager Life in Vietnam
 
ベトナムでのフードデリバリー調査
ベトナムでのフードデリバリー調査ベトナムでのフードデリバリー調査
ベトナムでのフードデリバリー調査
 
Vietnam House visit Report ~A Life of Male Animator~
Vietnam House visit Report ~A Life of Male Animator~Vietnam House visit Report ~A Life of Male Animator~
Vietnam House visit Report ~A Life of Male Animator~
 
Vietnamese food for children
Vietnamese food for children Vietnamese food for children
Vietnamese food for children
 
Social media trend and effectiveness in VIetnam
Social media trend and effectiveness in VIetnamSocial media trend and effectiveness in VIetnam
Social media trend and effectiveness in VIetnam
 
ベトナム家庭訪問レポート ~ベトナム人男性アニメーターの生活~
ベトナム家庭訪問レポート ~ベトナム人男性アニメーターの生活~ベトナム家庭訪問レポート ~ベトナム人男性アニメーターの生活~
ベトナム家庭訪問レポート ~ベトナム人男性アニメーターの生活~
 
Beer brand image analysis in Vietnam
Beer brand image analysis in VietnamBeer brand image analysis in Vietnam
Beer brand image analysis in Vietnam
 
【市場調査】ベトナム人の風邪に関する調査
【市場調査】ベトナム人の風邪に関する調査【市場調査】ベトナム人の風邪に関する調査
【市場調査】ベトナム人の風邪に関する調査
 
Milk drinking behaviors in vietnam
Milk drinking behaviors in vietnamMilk drinking behaviors in vietnam
Milk drinking behaviors in vietnam
 
Vietnam convenience store market
Vietnam convenience store marketVietnam convenience store market
Vietnam convenience store market
 
ベトナム大学におけるIT化の調査
ベトナム大学におけるIT化の調査ベトナム大学におけるIT化の調査
ベトナム大学におけるIT化の調査
 
Survey report: IT utilisation in Vietnam university
Survey report: IT utilisation in Vietnam universitySurvey report: IT utilisation in Vietnam university
Survey report: IT utilisation in Vietnam university
 
English study practice in Vietnam
English study practice in VietnamEnglish study practice in Vietnam
English study practice in Vietnam
 
ベトナム人の新聞・雑誌・読書の習慣についての調査
ベトナム人の新聞・雑誌・読書の習慣についての調査ベトナム人の新聞・雑誌・読書の習慣についての調査
ベトナム人の新聞・雑誌・読書の習慣についての調査
 
[Survey] Instant noodle store share in Vietnam
[Survey] Instant noodle store share in Vietnam[Survey] Instant noodle store share in Vietnam
[Survey] Instant noodle store share in Vietnam
 
ベトナム人のクリスマスの過ごし方
ベトナム人のクリスマスの過ごし方ベトナム人のクリスマスの過ごし方
ベトナム人のクリスマスの過ごし方
 
Vietnamese shampoo usage and brand image
Vietnamese shampoo usage and brand imageVietnamese shampoo usage and brand image
Vietnamese shampoo usage and brand image
 
Selfie trend among Vietnam ladies
Selfie trend among Vietnam ladiesSelfie trend among Vietnam ladies
Selfie trend among Vietnam ladies
 
ベトナムの子供の食生活
ベトナムの子供の食生活ベトナムの子供の食生活
ベトナムの子供の食生活
 

More from Q&Me Vietnam Market Research

How Covid-19 change beauty care behavior in Vietnam
How Covid-19 change beauty care behavior in VietnamHow Covid-19 change beauty care behavior in Vietnam
How Covid-19 change beauty care behavior in VietnamQ&Me Vietnam Market Research
 
Motorbike frustration and car ownership motivation
Motorbike frustration and car ownership motivationMotorbike frustration and car ownership motivation
Motorbike frustration and car ownership motivationQ&Me Vietnam Market Research
 
Ridehailing vs Traditional transportation: Demand difference in Vietnam
Ridehailing vs Traditional transportation: Demand difference in VietnamRidehailing vs Traditional transportation: Demand difference in Vietnam
Ridehailing vs Traditional transportation: Demand difference in VietnamQ&Me Vietnam Market Research
 

More from Q&Me Vietnam Market Research (20)

How well DX is penetrated in Vietnam
How well DX is penetrated in VietnamHow well DX is penetrated in Vietnam
How well DX is penetrated in Vietnam
 
Vietnam market trend (2021 Jan_Dec).pdf
Vietnam market trend (2021 Jan_Dec).pdfVietnam market trend (2021 Jan_Dec).pdf
Vietnam market trend (2021 Jan_Dec).pdf
 
Vietnam social media characteristics.pdf
Vietnam social media characteristics.pdfVietnam social media characteristics.pdf
Vietnam social media characteristics.pdf
 
Electric car perception in Vietnam.pdf
Electric car perception in Vietnam.pdfElectric car perception in Vietnam.pdf
Electric car perception in Vietnam.pdf
 
Food delivery trend_2022.pdf
Food delivery trend_2022.pdfFood delivery trend_2022.pdf
Food delivery trend_2022.pdf
 
Vietnamese expectation for tet 2022
Vietnamese expectation for tet 2022Vietnamese expectation for tet 2022
Vietnamese expectation for tet 2022
 
Vietnam media popularity & trustability
Vietnam media popularity & trustabilityVietnam media popularity & trustability
Vietnam media popularity & trustability
 
Social media usage change during covid
Social media usage change during covidSocial media usage change during covid
Social media usage change during covid
 
How Covid-19 change beauty care behavior in Vietnam
How Covid-19 change beauty care behavior in VietnamHow Covid-19 change beauty care behavior in Vietnam
How Covid-19 change beauty care behavior in Vietnam
 
Vietnam macro market trend (up to Aug 2021)
Vietnam macro market trend (up to Aug 2021)Vietnam macro market trend (up to Aug 2021)
Vietnam macro market trend (up to Aug 2021)
 
Survey about Vietnamese remote work preference
Survey about Vietnamese remote work preferenceSurvey about Vietnamese remote work preference
Survey about Vietnamese remote work preference
 
Motorbike frustration and car ownership motivation
Motorbike frustration and car ownership motivationMotorbike frustration and car ownership motivation
Motorbike frustration and car ownership motivation
 
Vietnamese favorite celebrities
Vietnamese favorite celebritiesVietnamese favorite celebrities
Vietnamese favorite celebrities
 
Vietnam language learning behaviors
Vietnam language learning behaviorsVietnam language learning behaviors
Vietnam language learning behaviors
 
Vietnam market trend (2021 Q1)
Vietnam market trend (2021 Q1)Vietnam market trend (2021 Q1)
Vietnam market trend (2021 Q1)
 
Vietnam Online Travel Behaviors
Vietnam Online Travel BehaviorsVietnam Online Travel Behaviors
Vietnam Online Travel Behaviors
 
Ridehailing vs Traditional transportation: Demand difference in Vietnam
Ridehailing vs Traditional transportation: Demand difference in VietnamRidehailing vs Traditional transportation: Demand difference in Vietnam
Ridehailing vs Traditional transportation: Demand difference in Vietnam
 
Survey about Vietnamese exercise behaviors
Survey about Vietnamese exercise behaviorsSurvey about Vietnamese exercise behaviors
Survey about Vietnamese exercise behaviors
 
Corporate image among Vietnamese
Corporate image among VietnameseCorporate image among Vietnamese
Corporate image among Vietnamese
 
Actions that vietnamese dislike
Actions that vietnamese dislikeActions that vietnamese dislike
Actions that vietnamese dislike
 

(調査結果)ベトナム人の自国イメージと景況感について