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How well QR code is used in Vietnam?

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We see QR code much more than before in the urban areas of Vietnam as part of promotions as well as the new method of payment. How well is QR code recognized and used in Vietnam, though? This survey was made to understand the QR code penetration among Vietnamese urban consumers

This survey was conducted as face-face interview among 315 male and female from 18 - 39 years old in HCM and Hanoi in April 2019.

Publicada em: Marketing
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How well QR code is used in Vietnam?

  1. 1. Q&Me is online market research provided by Asia Plus Inc. Survey about QR code penetrations in Vietnam Asia Plus Inc.
  2. 2. Overview We see QR code much more than before in the urban areas of Vietnam as part of promotions as well as the new method of payment. How well is QR code recognized and used in Vietnam, though? This survey was made to understand the QR code penetration among Vietnamese urban consumers This survey was conducted as face-face interview among 315 male and female from 18 - 39 years old in HCM and Hanoi in April 2019.
  3. 3. How we did it? In order to understand users’ actual behaviors and avoid “pretenders”, we conducted the survey face-face, while interviewers record all the answers and behaviors through our unique mobile app.
  4. 4. QR code awareness (unaided) 39% clearly recognize about QR code. 44% in total is aware of it. Q. Do you know what is QR code? 39% 61% I know it I do not know 39%
  5. 5. QR code recognition (without showing images) by profile It is better recognized without aids among 18-29 and HCM, due to more frequent usage and QR code penetrations in mobile payment 39% 43% 36% 48% 31% 52% 27% 5% 3% 7% 6% 4% 8% 2% 56% 54% 57% 46% 65% 39% 72% Total Male Female 18-29 30-39 HCM Hanoi Yes, I know Yes, I have heard of it No Q. Do you know what is QR code?
  6. 6. QR code awareness (aided) By showing the QR code, 60% recognize QR code. 82% in total is somehow have seen it. Q. Do you know what is QR code? 39% 21% 22% 18% I know it I know it (after seeing the visual) I have seen it (after seeing the visual) I do not know Q. Do you know what is QR code? (by showing QR code image) 82%
  7. 7. QR code usage No more than 37% have used QR code before including 14% of regular users Q. Do you know how to use QR code? 39% 21% 22% 18% QR code recognition I know it I know it (after seeing the visual) I have seen it (after seeing the visual) I do not know 14% 23% 7% 38% 18% QR code recognition Use it regularly Have used it before Never used (but know how to use it) Never used and do not know how to use it I do not know 82% 37%
  8. 8. QR code usage differences by profile Age differencesArea differences 44% 29% 50% 41% 6% 30% HCM Hanoi Users Non-users Non-recognizer HCM people use QR code more than Hanoi. This is due to more active social network app usage. Male uses a bit more than female. Female has higher ratio of those who do not know what QR code is 39% 34% 47% 43% 14% 23% Male Female Users Non-users Non-recognizer Gender differences Youth (18-29) are more regular users of QR due to their more frequent usage and wider connections in social media 44% 29% 39% 51% 16% 20% 18-29 30-39 Users Non-users Non-recognizer
  9. 9. User / non-user by mobile OS Those who has newer OS (likely to be newer phone) tend to use QR code more often. 10% 11% 57% 43% 17% 13% 12% 25% 4% 8% Users Non-users Android Do not know Android 6.0 and older Android 7.x Android 8.x Android 9.x Q. Question title (N=XX) 57% 29% 21% 30% 13% 23% 7% 17% Users Non-users iOS Do not know iOS 9.x and older iOS 10.x IOS11.x iOS 12.x
  10. 10. User / non-user differences via mobile OS SNS usage (add friends) are the most common usage. Mobile payment are only used one third or users 57% 38% 38% 37% 43% 62% 62% 63% Add new friends in SNS Access website / facebook / campaign Mobile payment Show QR code to be added in SNS Q. Question title (N=XX)
  11. 11. How do they use QR code Majority use mobile app for QR code capturing. In users’ demo 84% shows QR code capturing via apps Q. Please choose what he has done (in demo) / Do you use mobile app to use QR code? 91% 9% Usage of app Use Do not use 84% 16% More common method (in user demo) Via app Via camera
  12. 12. Popular apps in using QR code Social media usage is more common than mobile payment. Zalo most popular. Q. What do you use QR code with? 15% 2% 2% 4% 7% 9% 15% 18% 22% 83% Others Payoo Ngan Luong Samsung Pay Viettel Pay Bankplus Zalo Pay Facebook Momo Zalo
  13. 13. Summary • QR code with its name is not known well. Only 39% recognize it. • Once the images are shown, 60% recognize QR code clearly and the number goes up to 82% including those who have heard about it • In terms of usage, no more than 14% use QR code regularly and 37% have used QR code before • The usage is more for the social media. Zalo is used as No.1 tool where the QR codes are used. Mobile payment is not that highly penetrated. • HCM people and the youth are more familiar with using QR code. This is mainly due to their higher usage of code in adding friends in social network. • Those who use later OS (phone) tend to be more familiar with QR code usage
  14. 14. Respondent profile (N=315) Male, 50%Female, 50% Gender 18-29, 50%30-39, 50% Age HCM, 55% Hanoi, 45% City Android, 55% iOS, 45% OS
  15. 15. Q&Me – About Online Market Research Services
  16. 16. Our service We offer the opportunity for you to understand Vietnamese consumers better with technology. Market Research Field marketing apps Chatbot development Understand consumers quick and deep with over 400K direct Vietnamese panels. All-in-one mobile application to enhance your field (sales, promoter) management. Develop the chatbot to maximize your business as well as staff communications
  17. 17. Our research solution We provide both of online / offline research service depending on the objectives Online market research Face-Face market research Quickest research with good quality assurance, via data-oriented analysis Manual data collection with technology. High level data control with GPS, images and audio.
  18. 18. Our advantage – Quick with quality Online is considered to be “cheap and bad” in general. Q&Me provides several methods providing data with quality Our quality score by SSI FACT CONSISTENCY SCORE 97% THOUGHT CONSISTENCY SCORE 91% STRAIGHT-LINER/ FLAT- LINER SCORE 89% SPEEDERS SCORE 97% QUALITY CHECK SURVEY SPECIFICATION N (Sample size) 300 IR (Incident rate) 100% LOI (Lenght of Interview) 10 minutes Success Criteria Overral score of 80% or higher THE RESULTS Overal score 93.5% Average score in the industry 73% (*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
  19. 19. Our customers Food & Beverage Food & Beverage Manufacturing Technology Agency / Consulting Others
  20. 20. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 2, Songdo Tower, 62A Pham Ngoc Thach Street, Ward 6, District 3, HCM City, Vietnam Tel. +84 2839 100 043

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