1.
Your sub-title here
English study practices in Vietnam
Usage of online for the efficient and affordable study

2.
Survey information
• Survey about English study practices in Vietnam
• Sample size: 403
• Respondent criteria: Male & Female 18 - 44 years old,
those who do or have studied English
• Area: Vietnam
• Conducted time: Nov 24 – 30, 2015

3.
Executive Summary
• A half of English learners study English for career or job.
• 40% of students study for Official English test.
• “Speaking” is the most skill that English learners want to
improve.
• While many learners use smartphone apps for studying,
practical communication in English is considered as the
most effective way.
• “Native English speakers (43%)” is key point to choose
language school, and “Variety of program (41%)” is key
point of online language school.

4.
1. Study length (weekly)
21%
29%
19%
11%
6%
3%
12%
18%
23%
13%
10%
15%
10% 10%
Less than an hour 1-2 hours 2-3 hours 3-4 hours 4-5 hours 5-6 hours More than 6
hours
Full-time/ Self-employment Student
50% Full-time/ Self-employed workers study English for
less than only 2 hours.

5.
2. Why do you study English?
4%
9%
12%
9%
14%
40%
36%
47%
56%
5%
3%
10%
13%
13%
11%
30%
50%
50%
Others
Preparation for studying abroad
To watch movie without subtitle
For travel abroad
To read books, newspaper, magazine in English
Preparation for official English test (TOEIC, TOEFL, IELTS, etc)
To communicate with foreigners other than job
Require for job
To improve career
Full-time/Self-employed worker Student
A half of English learners study English for career or job.
40% of students study for Official English test.

6.
3. Popular English skills
52%
34%
8%
6%
Speaking Listening Readig Writing
“Speaking” is the most skill that English learners want to
improve.

7.
4. How do you study English?
50%
33% 32% 31%
29%
24%
22%
14%
10%
8%
3%
29%
23%
14%
7%
22%
19%
15%
5%
36%
3% 2%
English studying methods The most effective methods
While many learners use smartphone apps for studying,
practical communication in English is considered as the
most effective way.

8.
5. How do you choose English language school?
8%
8%
14%
28%
27%
38%
22%
33%
41%
5%
11%
15%
23%
23%
24%
43%
38%
35%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Others
They have Vietnamese teachers
My friends/ family also go there
Class schedule
Cost
Easy to access
They have native English Speakers
Good reputation
Variety of program
Offline language students Online Language School
“Native English speakers (43%)” is key point to choose language
school, and ”Variety of program (41%)” is key point of online language
school.

9.
Name
(Seller country)
User level Description
Vietnamese language
Dulingo (USA) Intermediate • A range of exercises; translation of phrases,
dictation, and listening
• Help you target weakest words
• Track daily progress
VN language supported
Hoc Tieng Anh
Giao Tiep (VN)
Intermediate- Advanced • Learn phrases by listening from dialogues
• Attached with English Dictionary
• You can share what you learn with your
friendsVN language supported
3000 tu tieng
anh thong
dung (VN)
Beginner • Learn common 3000 words with grammar
drills and listening practice
• Audio and video channel
• You can take English test to confirm your
progress
VN language supported
Learn English,
Speak English
(USA)
Intermediate • Speak with a video Character and get
instant feedback
• Record and compare your speech with a
native English speaker
• Topic based dialogs are humorous and
short
VN language supported
6. Popular Apps for English study in VN

10.
7. Popular English Language Schools
ACET ILA VUS KTDC British Council
URL acet.edu ilavietnam.com vus.edu ktdcgroup.com britishcouncil.vn
Facebook Likes 116,956 103,276 69,214 27,418 16,723
# of schools 5 30 14 2 2
Cost
16,000,000
(90 hrs)
8,000,000
(48 hrs)
5,200,000
(60 hrs)
1,800,000
(16 hrs)
4,400,000
(16 hrs)
Target
Kids Kids Kids No No Kids
Adults Adults Adults Adults Adults Adults
TOEIC/ TOEFL/
IELTS
IELTS TOEIC/TOEFL
TOEIC/ TOEFL/
IELTS
TOEIC/IELTS IELTS
Online No Homework No No Yes
Teach
er
Native Yes Yes Yes Yes Yes
VN Yes No Yes Yes Yes
Lesson
Personal Yes Yes No No No
Group Yes Yes Yes Yes Yes
Comment Open 5 classes
of IELTS during
the day on Mon-
Fri.
Class mostly
opens only twice
during the day
(morning and
evening).
Students are
correctly placed to
classes according
to their English
levels.
Good reputation
for IELTS prep
class.
Course students can
join free “English club”
which provides more
opportunity to speak
in English.

11.
8. Popular Online English Language Schools
Name Tienganh 123 Topica Hello Chao
URL http://www.tienganh123.com https://topica.edu.vn/ https://topica.edu.vn/
Monthly access 1.4M 190K 900K
Cost 250,000 VND / year N/A 200,000VND/year
Target
Kids Yes Yes Yes
Adults Yes Yes Yes
Course
Skype talk No Yes No
Grammar Yes Yes Yes
Prep official test TOEIC/IELTS TOEIC/IELTS TOEIC/IELTS
Online
lesson by
teacher
Personal class N/A Yes N/A
Group class N/A Yes N/A
Comment Member’s card allows
you to take all online
courses for an year.
Online lecture with
conversation between
students and native
English teachers.
Exercises for various
purposes (business, Trip
abroad, job interview,
etc)
• Skype talk: conversation practice via skype
• Grammar: Grammar collection based on doc submission

12.
9. Vietnam school characteristics
• Features of English language schools in Vietnam
• Wide ranges of students from kids to the elderlies are seen in schools
• There are two types of English schools - high end and affordable ones.
Those are different in terms of pricing, quality of the teachers etc
• The course are relatively short. Usually the terms are 2-3 month.
Points of view High end (ila, VUS) Affordable (Dong Minh)
Teachers • All are native English speakers
regardless of class level (ila).
• Vietnamese teachers also must be
certificated and trained well.
• Foreigner teachers are not from English
country (Russia, Iran)
• Vietnamese teachers speak English slowly
in beginner class.
Students • Students take IELTS/TOEFL prep
course for studying abroad.
• Rich students. (brand bags, tattoo,
and nice motorbike)
• High motivation for improving their
career
• Full-time workers < kids, students
• Students take TOEIC prep course in order
to get better score in English test for
graduation their school.
Class contents • Many upper-level English courses
open.
• Not high English level
（School staff actually recommend me
to change another school because I
spoke English fluently.)
• Upper-level course opens limitedly.
• More beginner-level English course open.

13.
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