Personal Information
Organização/Local de trabalho
France Singapore
Cargo
Professor
Setor
Advertising / Marketing / PR
Sobre
My primary research interest is in marketing-finance interface where we estimate the impact of marketing actions on financial market metrics. Within this research area, I also study how marketing and financing strategies interact. My other research interests include diverse topics such as social media marketing, consumer behavior, and trade credit financing.
I teach Marketing Engineering (Analytics) and Social Media Marketing to the Masters students and Experimental Methods to PhD students at ESSEC.
Marcadores
marketing
essec
ashwin malshe
journal
research
academic
singapore
analytics
india
publishing
publication
marketing letters
slides
talk
public
big data
social media
workshop
teaching
pharmaceutical industry
luxury
npv
ses
roi
corporate governance
initial public offering
daily deals
accounting
prices
ipad 2
global
apple
ipad
world
analysis
groupon
challenges
culture
business
marketing-finance
iim-a
pgpx
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Personal Information
Organização/Local de trabalho
France Singapore
Cargo
Professor
Setor
Advertising / Marketing / PR
Sobre
My primary research interest is in marketing-finance interface where we estimate the impact of marketing actions on financial market metrics. Within this research area, I also study how marketing and financing strategies interact. My other research interests include diverse topics such as social media marketing, consumer behavior, and trade credit financing.
I teach Marketing Engineering (Analytics) and Social Media Marketing to the Masters students and Experimental Methods to PhD students at ESSEC.
Marcadores
marketing
essec
ashwin malshe
journal
research
academic
singapore
analytics
india
publishing
publication
marketing letters
slides
talk
public
big data
social media
workshop
teaching
pharmaceutical industry
luxury
npv
ses
roi
corporate governance
initial public offering
daily deals
accounting
prices
ipad 2
global
apple
ipad
world
analysis
groupon
challenges
culture
business
marketing-finance
iim-a
pgpx
Ver mais