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Unique Value Proposition                      Minimum Viable Product



  Product/Market Fit                       Continu...
What is a
       Lean Startup?

New Product
 or Service       +              Eliminate
                                  W...
Lots of Theory
Practice Trumps Theory

• What should I build?
• How should I build it?
• What should I measure?
• What should I optimize ...
Case Study
Product 1            Product 2
Case Study
       Product 1                     Product 2


           BoxCloud
           Dead-simple file sharing


Relea...
Case Study
       Product 1                          Product 2


           BoxCloud                           CloudFire
 ...
What should
 I build ?
What should
 I build ?
Get out of the building
What should
                     I build ?
                        Get out of the building

                              ...
What should
                     I build ?
                        Get out of the building

                              ...
How should
 I build it ?
How should
          I build it ?
        Maximize validated learning


BUILD             MEASURE             LEARN
How should
               I build it ?
             Maximize validated learning


  BUILD                MEASURE          ...
How should
               I build it ?
             Maximize validated learning


  BUILD                MEASURE          ...
What should
I measure ?
What should
              I measure ?
              5 key actionable metrics

Acquisition        Analytics tools       Con...
What should
I optimize (first) ?
What should
I optimize (first) ?
  Product/Market Fit is the
   first thing that matters
What should
         I optimize (first) ?
              Product/Market Fit is the
               first thing that matters
Ac...
What should
              I optimize (first) ?
                        Product/Market Fit is the
                         fi...
What have
I learned ?
What have
I learned ?
  Test everything
you think you know
What have
               I learned ?
                 Test everything
               you think you know

lean startup     ...
What have
                   I learned ?
                      Test everything
                    you think you know

lea...
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Building a Lean Startup

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How I am building a lean startup

Publicada em: Tecnologia
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Building a Lean Startup

  1. Unique Value Proposition Minimum Viable Product Product/Market Fit Continuous Deployment Freemium What should I measure? Building a Lean Startup Case-study: CloudFire Lean startup Eliminate waste Business Model Five Whys Split-testing Customer Development Landing Pages
  2. What is a Lean Startup? New Product or Service + Eliminate Waste Low-burn startup Speed of iterations is the key to success
  3. Lots of Theory
  4. Practice Trumps Theory • What should I build? • How should I build it? • What should I measure? • What should I optimize first?
  5. Case Study Product 1 Product 2
  6. Case Study Product 1 Product 2 BoxCloud Dead-simple file sharing Release early, release often - Launch, then gather feedback - 80% effort on new features - 2 week release cycles - Lots of metrics - Lots to focus on
  7. Case Study Product 1 Product 2 BoxCloud CloudFire Photo and Video Sharing Dead-simple file sharing for Busy Parents Release early, release often Lean startup techniques - Launch, then gather feedback - Gather feedback first - 80% effort on new features - 20% effort on new features - 2 week release cycles - 1 day release cycles - Lots of metrics - Few key metrics - Lots to focus on - Clearer focus
  8. What should I build ?
  9. What should I build ? Get out of the building
  10. What should I build ? Get out of the building Top 3 Problem Presentations Minimum Viable Product problems
  11. What should I build ? Get out of the building Top 3 Problem Presentations Minimum Viable Product problems Blog Landing Pages
  12. How should I build it ?
  13. How should I build it ? Maximize validated learning BUILD MEASURE LEARN
  14. How should I build it ? Maximize validated learning BUILD MEASURE LEARN Continuous Deployment
  15. How should I build it ? Maximize validated learning BUILD MEASURE LEARN Continuous Split Tests Deployment Usability Tests
  16. What should I measure ?
  17. What should I measure ? 5 key actionable metrics Acquisition Analytics tools Conversion Dashboard Activation Retention Referral Revenue
  18. What should I optimize (first) ?
  19. What should I optimize (first) ? Product/Market Fit is the first thing that matters
  20. What should I optimize (first) ? Product/Market Fit is the first thing that matters Acquisition Activation Retention Product/Market Fit Then scale Referral Revenue
  21. What should I optimize (first) ? Product/Market Fit is the first thing that matters Acquisition Activation Retention Product/Market Fit Then scale Referral Revenue 20% new features 80% existing features
  22. What have I learned ?
  23. What have I learned ? Test everything you think you know
  24. What have I learned ? Test everything you think you know lean startup Less code More learning Less delusion More reality checks Less burn More chance of success
  25. What have I learned ? Test everything you think you know lean startup Less code More learning Less delusion More reality checks Less burn More chance of success blog: http://www.ashmaurya.com twitter: ashmaurya

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