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Adv 420 Final Presentation

Apple Inc. Digital Strategy Plan for ADV 420

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Adv 420 Final Presentation

  1. 1. B Y : A S H L E Y P A I T I C H APPLE INC. DIGITAL STRATEGY PLAN
  2. 2. TARGET AUDIENCE • Adolescents • Young Adults • Elders • With this digital strategy I want to be able to cater to a wide demographic audience
  3. 3. KEY PERFORMANCE INDICATORS • With a wide demographic audience, the campaign will be able to reach people of all ages. • The goal of my campaign is to increase sales and be able to create an even bigger global brand than Apple Inc. has already created.
  4. 4. BIG IDEA • Facebook • Twitter • Instagram • Blog • AdWords • SEO
  5. 5. APPLYING THE BIG IDEA • I would get the followers involved and create traffic to the clients website to generate awareness for Apple's new products. • I would use the new forms of media that adolescents and young adults are using and use those to advertise for upcoming products.
  6. 6. SOCIAL MEDIA • Promo code for first 100 followers on Facebook • Twitter hash-tags • By using SEO we’re able to put tagged key words on the Blog
  7. 7. TOOLS AND TACTICS • Social media is an essential tool of marketing. • With the power of the Internet we could be reaching people all over the world.
  8. 8. APPLYING TOOLS AND TACTICS • By using social media and hash tags we are about to spread the word about our products to our social network and more.
  9. 9. BUDGET • Overall budget: $35,200 • PPC budget: $28,000 • Social Media budget: $7,200
  10. 10. SUMMARY • Overall through my digital strategy campaign I will aim to increase sales and to further the success of Apple Inc. • I will use different marketing strategies depending on the target audience.

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