New product development _IDEO_QFD_KANO

1. Indoor Cloth Dryer
Group-2
Arvind Pillai (Roll No-13126007)
Ashish Gupta (Roll No-13126008)
Bibhudatta Sahoo (Roll No-13126009)
Deepak Joshi (Roll No-13126010)
Devashish Nagori (Roll No-13126011)
Divakar K (Roll No-13126012)
ProductCONCEPT

2. IDEO’s Product Development
Process:

3. A Case of Existing Market & New
Product
Focus Area
1. Scope the Project

4. • Product Definition: Design a
stand/hanger for drying cloth which
meets the growing demand of
people living in apartments having
less access to direct sunlight and
space constraint.
•Market definition: Small
families/bachelors (3-4 members)
living in apartments or small
houses

5. Existing Products

6. Current Problems & Market Analysis
• High Rise Apartment, no open space for drying cloth

7. Current Problems Conti…
• Aesthetically less appealing
• No protection during Rainy season
• Difficult to store and move
• No provision for drying cloths such as Saree
No provision for
rain protection
Aesthetically less
appealing

8. •Ease of Handling
•Fold ability
•Light weight
•Suitable for all type of clothes (Men/Women/Children)
•Movable
•Rain protection
•Air freshener
•Faster Drying
•Robust stand
•No sharp edges
•Aesthetics
•Affordable
2. Synthesize: Customer
Requirement

9. 3. Visualize

10. Validity of Customer Requirement:
Voice of Customer
• Two Approaches
Kano Customer Need Model & Quality Function Deployment

11. Kano Model Process
Analyze &
Brainstorm
Research
Plot &
Diagram
Strategize
•Voice of customer
• Online
Survey, Personal
Experience
•Collect and
summarize data
•Analyze results
from data collection
•Brainstorm list of
features and
functionality
•Develop Functional
and Dysfunctional
Questionnaire
•Develop Customer
Requirement Matrix
•Record
Questionnaire
results in Matrix
and Summarize
•Plot results on
Kano Model
•Determine Project
selection
•Product Development
•Service Development
•Identify Marketing
Strategy

12. • Site Visit to various cloth drying
places at IIT Kanpur Hostels
• Telephonic Interview with
Ladies in Gurgaon and
Chandigarh
• Personal experiences and pain
areas
Research Customer Interview, Site Visit
& Personal Experience

13. •Ease of Handling
•Fold ability
•Light weight
•Suitable for all type of clothes
(Men/Women/Children)
•Movable
•Rain protection
•Air freshener
•Faster Drying
•Robust stand
•No sharp edges
•Appealing
•Affordable
Analyze &
Brainstorm Features & Functionality

14. • Online Customer Survey of population living in apartments in
metro and Tier 1 cities, with age group between 20-40
years, Male/female. (Total participants – 35)
•Our Personal Experience, general feedback from household
Functional and Dysfunctional
Questionnaire

15. Survey Questionnaires

16. Customer Survey Feedback

17. Functional vs. Dysfunctional Analysis
Customer Requirement
Dysfuctional
1.StronglyLike
2.Like
3.Neutral
4.dislike
5.Stronglydislike
Functional
1. Strongly Like Q A A A O
2. Like R I I I E
3. Neutral R I I I E
4. dislike R I I I E
5. Strongly dislike R R R I Q
O =
One dimensional
or linear features
E =Expected features
I =Indifferent response R =
Reversal
(inconsistent features)
A =Attractive features Q =Questionable response

18. S.No. Customer requirement A E O R Q I Total Grade
1 Ease of Handling 16 2 7 25 E
2 Foldability 10 6 5 4 25 A
3 Light weight 11 14 25 E
4
All type of clothes
(Men/Women/Children)
2 10 1 12 25 I
5 Movable 15 2 2 6 25 I
6 Rain protection 15 4 6 25 A
7 Air freshner 7 1 2 15 25 I
8 Faster Drying 6 15 4 25 O
9 Robust stand 13 12 25 E
10 No sharp edges 24 1 25 E
11 Appealing 15 6 4 25 A
12 Affordable 20 5 25 E
Customer requirement is:
O = One dimensional E =
I = Indifferent R =
A = Attractive Q = Questionable result
Expected
Reverse
Evaluation of Customer Requirements

19. Plot & Diagram
Delighters
Attractive
Excited Quality
Dissatisfier
Must Be
Expected Quality
Satisfier
One Dimensional
Desired Quality
Dissatisfaction
Satisfaction
Service
Performance
Service
Performance
Plot &
Diagram

20. Quality Function
Deployment (QFD)
• Outputs from Kano Model served as input to QFD to decide
Technical specification
• Based on QFD & Kano model following are product and technical
features need to be focused on:
Product Features – Movable, Rain Protection, Air Freshener, Quick
Drying, Ease of Handling, Suitable for all types of cloths
Technical Requirement: Wheels provision, compact / modular
design, rain protection mechanism, Hanger provision
Strategize

21. Idea Pipeline
Idea
Generation
Final Idea

22. Detachable
Umbrella
Space to
spread cloth
Hanger with
additional
feature
Wheels for easy
movement
Place to dry
bigger cloth
such as
SAREE

23. Hanger W/ no Rain Protection

24. Rain
Protection
Foldable
condition

25. Provision for
Drying Saree
Saree spread
around hinges

26. Place to dry
bigger cloth
such as
SAREE
Retractable
Cloth like Saree can be
spread around such
Hinges

27. Design for X
X : Manufacturing
- Modular Design
- Product Platform- easy to add new features such as Fan for
Drying
- Very few joints and hinges
X: Assembly:
- No need to be assembled inside Factory; Customer can do it due
to easy assembly
-Quick to assemble and dissemble; Easy to store
X: Packaging
-Compact Packaging box; Less transportation space is occupied
1.1 x 0.2 x 0.1 Mtr sq.

28. Packaging Box
All parts inside the box
in disassembled
condition
Easy to Transport

29. Conclusion
• Problem Addressed:
- Modular in Nature- easy to handle and store
- More cloths can be dried in less space
- Protection from Rain
- Drying arrangement for big cloth such as Sari & Dotti
- Aesthetic appealing
Process Followed in Design and Development:
-IDEO process for Idea generation
- Kano Model and QFD for Customer Feedback and Requirement
analysis
- Design for X – Manufacturing, Assembly, Packaging

30. Thank You…