Want to leverage your personal brand to attract new business? This presentation illustrates how achieving clarity around your personal brand can help business owners generate new sales leads and business opportunities.

1. Getting to the Moon:
Creating PERSONAL Brand Strategy for
ENTREPRENEURS
Ashley Northington
DENOR Brands & Public Relations

2. ASH LEYN ORTH IN GTON .C OM
About Ashley Northington
Ashley Northington is determined to help people, organizations
and brands share their stories with the world. She is an award-
winning public relations consultant, entrepreneur, writer and media
connoisseur. She is the founder and director of the boutique public
relations firm,
DENOR Brands & Public Relations.

3. Let’s talk
BRANDING.

4. Branding is…
The ongoing process of developing messaging and
visuals to tell your story in a meaningful way.

5. PERSONAL BRAND V. BUSINESS BRAND
These two can be related; but, they are NOT the same.
Your personal brand is
who you are as a
professional.
Your business brand reflects
the story of your business, or
the products and/or services
you offer.

6. WHY IS THIS IMPORTANT?
It’s easy to be seduced by the promise of entrepreneurship; however, greater than the
seduction of business ownership is the stark reality that if your business isn't attractive
to your customers, if they don't have a clear understanding of how your business adds
significant value to their life, you'll end up another statistic.
You'll be among the 50 percent of new business owners who are forced to shut down
within five years.

7. Living Your Brand is …
#LiveYourBrand (v.) – the consistent, persistent act of
aligning your professional actions with who you say you are
and what you say you do to connect with your ideal
audience in a meaningful way.

8. LIVING YOUR BRAND IS ALL
ABOUT TALKING THE TALK AND
WALKING THE WALK.

9. Having a clear, powerful brand message
=
getting to the moon

10. Having an unclear brand
=
being stuck in a lifesaver, waiting for help

11. I WANT YOU ON THE
Moon
YOU CAN SKIP THE LIFESAVER AND ROCKET
LAUNCH YOUR ERG TO THE MOON.

12. WE WILL WORK TOGETHER TO…
DEFINE your personal
brand and develop
your message.
Put your brand message into
ACTION.

13. TALK THE TALK.

14. Your brand message:
Who you help
How you help
Your value/benefits
Your success

15. Let’s define your brand.

16. Define
Your Brand1
Who do you help?
Use your handout to write down who, specifically, you will serve. The
easiest way to determine your target audience is to identify what group or
groups of people will benefit the MOST from what you will offer.

17. Define
Your Brand1
how do you help?
Use your handout to write down how you will serve your target audience.
Describe the services and products you offer.

18. Define
Your Brand1
What is your value?
Use your handout to write down how your audience will benefit from what
you offer. Be very specific. Remember, everyone wants to know what’s in it
for them.

19. Define
Your Brand1
What does success look like?
Use your handout to write down any successes you have experienced. If
you are a new entrepreneur, use the space provided to define your version
of success.

20. Define
Your Brand1
Who Do I Help?
People in certain situations, certain demographics.
How Do I Help?
Accurately describe what you do.
What is the value?
Use adjectives to describe what’s in it for them.
What Are the Results?
Use case studies or specific examples. You can also define your version of success.
What is the Message?
Who you help + how you do it + your value + the results = your brand message.

21. WALK THE WALK.

22. 2 live
Your brand
What are your monthly themes?
Use your handout to write down any possible monthly themes. The
monthly themes should be based on the times per year that are most
relevant to your industry or clients or business. You can align your themes
with national recognized holidays/events, or you can create your own
theme.

23. ASH LEYN ORTH IN GTON .C OM
Let’s go around the room and
share a few of your monthly
themes.
IT’S ACTION TIME!

24. 2 live
Your brand
Let’s build on your themes.
Let’s use the themes you’ve identified for each month to plan your activities
for your group. We need to plan activities for each day, week, month,
quarter and year.

25. live
Your brand2
Daily Commitment
Examples: Posting helpful content in a private social media group, or tweeting engaging content or thoughtfully answering business e-mails
and phone calls.
Weekly Commitment
Examples: Creating and posting a helpful blog post, sending a weekly e-mail newsletter, ensuring you are delivering outstanding products and
services.
Monthly Commitment
Examples: Sharing success stories or happy customer/client profiles, video interviews, hosting an online webinar, online case studies, archive
your presentations to SlideShare or Scribd, e-newsletter, podcast, teleseminar promoted via Twitter, online magazine, volunteering, attending
a relevant networking event, or speaking at an event/conference/panel.
Quarterly Commitment
Examples: Hosting a webinar, writing an ebook or a white paper or special report, hosting a Tweetup – social media powered networking
event, participating in a relevant conference, or hosting an e-class series.
Annual Commitment
Examples: A conference, live or virtual event (record the sessions to repurpose as blog posts later), annual white paper/ebook, annual report,
annual “guide to xyz.”

26. 2 live
Your brand
What can you commit to?
Use your handout to write down your daily, weekly, monthly, quarterly and
yearly brand commitments. These commitments will be what you use to
LIVE YOUR BRAND.

27. ASH LEYN ORTH IN GTON .C OM
Let’s go around the room and
share a few of your commitments.
IT’S ACTION TIME!

28. Decide ONE thing you can do each month
to further your brand.
What’s your one thing?

29. ASH LEYN ORTH IN GTON .C OM
Let’s go around the room and
share a few of ONE thing.
IT’S ACTION TIME!

30. Keep doing the work. Once you get back to your office or
home, keep working to refine your brand message and
solidify your brand activities.

31. Define it + live it = Brand SUCCESS.
Focus on LIVING YOUR Brand

32. Talk the talk.
Walk the Walk.
#LiveYourBrand.
If done right, you can
be on the
moon
If left unclear, get prepared
to find yourself in the
lifesaver

33. Here’s Your Chance…
Ask Me Anything.
Do You Have Any Questions?

34. FIND ME
ADDRESS
Ashley Northington
DENOR Brands & Public Relations
700 Craighead Street, Suite 107
Nashville, Tennessee 37204
PHONE & EMAIL
Office: 1.855.809.6697
Email: info@denorbrands.com
FOLLOW ME
@ashnorthington
@DENORPR
ashleynorthington.com | denorbrands.com

35. THANK YOU!