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Ethical use of information in a multimedia world
1. ETHICAL USE OF INFORMATION IN A
MULTIMEDIA WORLD
Fair Use
Attribution
Creative Commons Search
Citation Information
Recommended Sites Within Creative Commons
Derivative Works
Alanna S. Graboyes
George C. Marshall High School
2. FAIR USE. WHAT IS IT?
U.S. concept, created by judges and protected by law.
recognizes that certain types of use of other people's
copyright protected works do not require the copyright
holder's authorization .
primarily designed to allow the use of the
copyright protected work for :
–commentary, parody, news reporting, research
and education
ASK YOURSELF:
What is the purpose of your production? Is it for commercial or for nonprofit
educational purposes? Fair use does not apply if it’s for a commercial/for
profit production.
How much of the copyrighted work did you use in the new work? Is the new work
transformed and used in a new and different way? or is it the same as the
copyrighted work?
3. FAIR USE GUIDELINES FOR
MULTIMEDIA
Motion Media
•Up to 10% of a copyrighted work or 3 minutes,
whichever is less
•Clip cannot be altered in any way
•Be sure to have permission to use any video that you are cutting, making
changes to, or imbedding in a project.
Illustrations/Photographs
A photograph or illustration may be used in its entirety
•No more than 5 images of an artist’s or photographer’s work
•When using a collection, no more than 10% or no more than 15 images, which every is less
http://theedublogger.com/2012/02/09/the-educators-guide-to-copyright-fair-use-and-creative-
commons/
4. FAIR USE GUIDELINES FOR
MULTIMEDIA
Music
•Up to 10% of a copyrighted musical composition, but no
more than 30 seconds
•Up to 10% of a body of sound recording, but no more
than 30 seconds
•Any alterations cannot change the basic melody or the
fundamental character of the work
http://theedublogger.com/2012/02/09/the-educators-guide-to-copyright-fair-
use-and-creative-commons/
5. “FAIR USE AND FAIR DEALING” ON YOUTUBE
CIS* Fair Use Legal Experts Answer Fair Use Questions
(34:51)
http://youtu.be/S521VcjhvMA
A Fair(y) Use Tale (10:14)
http://youtu.be/CJn_jC4FNDo
Fair Use & Copyrights (5:09)
http://youtu.be/GidwzOYiPl0
*Center for Internet and Society (Stanford Center for Internet and
Society
6. ATTRIBUTION
Portions of lawfully acquired copyrighted works may be
used in academic multimedia projects.
Remember to
give full bibliographic information when available.
http://www.dpi.state.nc.us/copyright1.html
7. WHERE DO I PUT
CITATION INFORMATION?
• Opening screen of presentation
• On any printed materials accompanying presentation
• Next to image: If the presentation is posted for distance learning,
citations must appear on the screen when the image is viewed.
http://www.dpi.state.nc.us/copyright1.html
8. Creative Commons Search - search portal RECOMMENDED SITES
http://search.creativecommons.org/ WITHIN CREATIVE COMMONS
SEARCH (EACH SITE WITHIN
CREATIVE COMMONS SEARCH IS
AN INDEPENDENT ENTITY).
HTTP://THEEDUBLOGGER.COM/2012/02/09/
THE-EDUCATORS-GUIDE-TO-COPYRIGHT-FAIR-
USE-AND-CREATIVE-COMMONS/
10. DERIVATIVE WORKS (REMIXES*)
IMAGES OR SOUND ARE TAKEN FROM A RECORDING AND EDITED
INTO SOMETHING NEW
Although the new video is your own creation,
the images and sound you've used still belong to someone else.
It doesn't matter if you
recorded it for free from television,
purchased a DVD,
purchased a video game,
or recorded it yourself at an event
—you may still need permission from the copyright holder(s) of the material you
drew upon to make your new creation.
http://www.youtube.com/t/copyright_permissions
Remix Culture: Fair Use is Your Friend (7:33) http://youtu.be/tCpBhU16TzI
11. WITH ALL THESE RULES
How do we not kill creativity,
fun, excitement, and
engagement and yet enforce
Fair Use laws?
12. WORKS CITED
Department of Public Instruction. State Board of Education. North Carolina Public Schools.
Copyright in an Electronic Environment. 1997. Retrieved, October 17, 2012
http://www.dpi.state.nc.us/copyright1.html
Edublogger: The Educator’s Guide to Copyright, Fair Use, and Creative Commons. February 9,
2012. Retrieved, October 17, 2012.
http://theedublogger.com/2012/02/09/the-educators-guide-to-copyright-fair-use-and-creative-commons/
Electronic Frontier Foundation. Teaching Copyright: Fair Use: Remix Culture, Mashups, and
Copyright. 2007? Retrieved, October 17, 2012.
http://www.teachingcopyright.org/curriculum/hs/3
Electronic Frontier Foundation. Teaching Copyright: Fair Use Frequently Asked Questions.
2007? Retrieved, October 17, 2012
http://www.teachingcopyright.org/handout/fair-use-faq
13. FURTHER INFORMATION:
COPYRIGHT LAW AND FAIR USE
http://www.copyright.gov/fls/fl102.html
http://fairuse.stanford.edu/Copyright_and_Fair_Use_Ove
rview/chapter9/
http://www.copyrightwebsite.com/Info/Law/FairUse.aspx
http://chillingeffects.org/fairuse/
School of Communication American University Center for
Social Media has a helpful Code of Best Practices in
Fair Use for Scholarly Research in Communication
Electronic Frontier Foundation: database of copyright
laws around the world at http://copyright-watch.org.