7 Unique Ways to Reach the Customers Through Rural Digital Marketing

1. 7 Unique ways to reach the customers
through Rural Digital Marketing

2. Figure out your customers first. What is their
interest, how they spend their time, will help you
promote your product. Create a buyer persona
and define the age-group, language, work, gender
& problems they face.
Knowing your customer

3. Don't sell, Solve
As a marketer one always need to stay updated.
Educate yourself about Rural marketing and how
it differs from the Urban market. Find out the
problems of locals and provide them solutions.
Solving their problems will make them trust your
product. Hence, they will buy the products.

4. Communicate to connect
Rural people are a little skeptical when it comes
to spending money and therefore one needs to
build trust first. Earn the trust of local people by
getting along with them and providing them the
right information. Once they learn about the
product, then it becomes easy for them to invest
in it.

5. Use Visuals and Video content
Rural people watch Youtube videos rather than
consuming Verbal content. Create your own
brand channel on Youtube and put some
informational videos to gain the interest of your
target audience.
prefer
promote

6. Educate, don't promote
The promotional message in rural India should be
educational. The audience requires to be
explained the benefits of the product and how it
goes with their needs & lifestyles.

7. Mobile driven
Rural marketing is mobile-driven. Aim at reaching
the target customers primarily on Facebook,
Youtube, SMS, Whatsapp. Using the local
language, user-friendly content, easy navigation
makes it easier for the rural audience. Therefore,
making an approachable command on the right
social channel is important.

8. Not using Urban Strategies
Urban marketing won't work in rural India.
Customization is essential according to the
location, language, demand, and customer
behavior. Create a different strategy and
experiment to get to the conclusion.

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