Traffic Source
Knowing where your site visitors are coming
from and which keywords drove them there
can help you determine where you stand and
which aspects of your digital marketing plan
to concentrate on. Organic search, Referral,
Direct traffic, social traffic, Email traffic,
Display traffic, Paid search are a few well-
known best traffic sources.

Site Speed
Site speed is crucial in determining how
good a user's experience is. If you want
users to stay on your site for an extended
period, engaged with the content rather
than waiting for it to load, you must know
that the website performance
metrics are essential.

Bounce Rate
The percentage of views on your site is known
as the bounce rate. Users tend to leave as
instantly as they appear without taking action.
These actions may be for purchase, link clicking,
or filling out a form. There are hacks to reduce
bounce rates like if you notice a high bounce
rate, look at your site's keywords and content to
make it evident that you're providing searchers
with meaningful and accurate information.

Return on Investment (ROI)
ROI is the return you get on your initial digital
investment, and what is used to calculate the ROI
metric is the website traffic that converts into
new engaging customers or leads. This metric
will also support you in determining which
aspects of your digital marketing plan are
generating sales and money and which parts
require attention or development.

Conversion Rate (CVR)
Conversion Rate is the percentage of people who
viewed your site and then took the needed
action. Conversion rate, when used
appropriately as digital marketing metrics, will
help you learn which ingredients of your
marketing strategy are yielding the most
significant results.

Conclusion
A solid digital marketing strategy with well-
defined digital marketing metrics is a must-have
to measure the success of the online activity and
efforts to maximize the marketing campaigns,
enhance websites' performance, recognize the
target audience, and budget planning. So getting
acquainted with them is essential.

Get in touch for Strategic Digital and
Rural Marketing Solutions
info@ascentgroupindia.com
+91 6266145606