Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Fps credential 21st July_2017
1.
2. A new age communication consultancy, our work has predominantly revolved around marketing
communication. We pride ourselves in being always 'plugged in'; and having an eye for trends and
cultural shifts, along with a keen understanding of changing paradigms and effectiveness of new
media. The strategy and creative teams work in perfect tandem to provide clients with business
focused insights that drive strategy-led channel-neutral communication solutions.
3. As technology plays the torchbearer organizing the chaos left behind by the restlessness of the world,
we, at Fame Per Second, are not far behind.
A group of digital natives, we are relentlessly tailgating the latest, the finest and brightest.
We effortlessly mirror the high expectations of the new age consumers.
“We want the best now! We don’t care where we get them.”
Riding the equator of the strategic and instinctive hemispheres, we spend our days making the best
sense of our time and space.
Culture
4. Offerings
Campaign
Collateral Branding
Brand Visibility
Social and Digital Campaigns
Creative Development DesignStrategy & Planning
Research
Insights
Brand & Communication
Media
Digital
Communications
Corporate Identity
Packaging
Website
Direct Mailer
Social Media Content
Film Publicity
Banner & Display ads
E-mailers
Internal Communication
6. Creative Team
Art Director
Art Supervisor
Visualiser
Copy Director
Copy Supervisor
Copywriter
Studio
Brand Team
Brand Director
Brand Manager
Brand Executive
Digital Team
Social Media Analyst
Community Manager
Strategy Team
Business Head
Planning & Digital Head
Team
7. People
Suchinto Tarafder (Brand Operations & Management)
Suchinto is a lawyer turned adman, lured by an inexplicable passion
for brands. He has had experience working across varying cultures
and clients. He spearheaded the entry of Focus Circle Brands into
Kolkata before moving on to L&K Saatchi & Saatchi as a Business
Head. Over the years, he has developed deep understanding of the
ins and outs of the industry, especially in areas pertaining to brand
management and account planning. He is a self-confessed ‘wannabe
geek at heart’
Sankha Acharya (Strategic Planning & Digital)
Sankha has been heading the Operations and Digital activities since the very
beginning of Fame Per Second. Sankha has had a diverse career across
multiple industries, allowing him to gain multifarious experience and
exposure over time. He has been a part of some important growth stories like
setting up Fenesta's Eastern operations, exploring new opportunities as part
of Greenpeace Kolkata's fundraising team and Priya Entertainment's S&M
team.
Suman founded Fame Per Second back in 2013. His work tenure in
core advertising & marketing communication environment gave
him immense exposure to the world of brands. He has been
associated with agencies like Mudra, Mindshare, Law & Kenneth
and handled brands like Inox, Reliance Telecom, ITC Personal care
range. He is a guest lecturer with a number of prestigious
Universities.
Suman Sen (Business & Strategy) Chirantan Chandran (Business & Strategy)
A seasoned advertising and media professional, Chirantan has held key
positions in renowned organizations where he was responsible for driving
business consolidation and growth. A 12 year stint as the Client Servicing
Director at JWT Kolkata, followed by 7+ years in Mindshare, and 3+ years as
Managing Partner of Dentsu Media has resulted in him handling clients like
Berger Paints, Tea Board, Tata Steel, Spencer’s Retail, INSDAG, Virgin
Mobile, GSK, Motorola, and Amex, among many others. Chirantan at present
enjoys working as an independent advertising and media consultant.
10. Communication Design Advertising Content Social
Asian Paints Challenge
Generating popular interest in extremely
technical sequences of events.
Strategy
Explore heroic leadership dynamic - portray
people involved as everyday heroes.
Execution
Story arcs with conflict and
resolution to tug at emotional intelligence.
Thematic use of colours, art styles and
design motifs for deep impact.
11. Communication Design Advertising Content Social
Asian Paints Challenge
Implanting a HR initiative in the everyday
conversations of indifferent and preoccupied
stakeholders.
Strategy
Trending pop-culture references as
metaphors to commuication for instant
connection and top of the mind recall.
Execution
Art style and colours as a thematic extension
of communication tone and style.
12. Communication Design Advertising Content Social
Asian Paints Challenge
Hero images that intrigue people and
ultimately draw them to read long format
content.
Strategy
Zoom into that part of the story that
inspires the most visual intrigue.
Execution
Art styles that were thematic extensions of
the written tone of the story.
14. Communication Design Advertising Content Social
Food Genie Challenge
Visualizing practical and scalable solutions to
common mundane problems.
Strategy
Build on need gaps to design a completely
audience-centric user experience.
Execution
Consistent realization of audience motives
and culture in the form of app interface.
15. Communication Design Advertising Content Social
Viber Challenge
Distilling the right flavour of conversations
between individuals of a very diverse
market.
Strategy
Immersive study into audience behaviour,
and inspiring replication in art format.
Execution
Pop art-ish with relatable lingo crystallized
into sticker forms.
16. Communication Design Advertising Content Social
Malto Vitaa Challenge
Communicate the appeal of a different
taste among consumers old and new and
make sure that each flavour is distinct
enough for each consumer to choose
what they want.
Strategy
The appeal for food is much dependent on
how it looks. So someone who salivates
at the sight of chocolate also likes the dark
brown hue of chocolate & the inherent
smoothness.
Execution
The colour palette chosen for each flavour
was a direct analogy of how it tastes and feels.
The dark brown smooth of Chocolate , the
golden yellow fire of Kesariya Badam
and the royal purple party of Shahi Treat.
17. Communication Design Advertising Content Social
Bibaho Diaries
eChalleng
Incorporation of the essence of nuanced
urban rituals and idiosyncrasies.
Strategy
Capitalize on the strange alchemy of the
lead pair and build on the director's vision.
Execution
Urban visual elements that frame the chaos
& quirk in a modern day marriage.
18. Communication Design Advertising Content Social
Zee Bangla Challenge
Completely move away from the existing
channel look, from the competition's
identity and create a fresh character
altogether.
Strategy
Use colors and elements that are vivacious
and possess a completely different
design-DNA than the existing one.
Execution
Bright colors, beautiful and majestic; the
proposed execution brought in a premium
and aspirational world to the table.
20. Communication Design Advertising Content Social
TT you
Challenge
Making people enthusiastic about the value
additions that social media channels can
bring to a crowd favourite supplement.
Strategy
Lure in a tech-savy audience with an exercise
that depends on technology to take shape.
Execution
QR codes an obvious choice - because of
the kind of intrigue they bring to a content
space.
21. Communication Design Advertising Content Social
Zee Bangla Cinema eChalleng
Inspire content creation and participation in
target audience.
Strategy
Tease into the concept with colloquial
metaphors, reveal in a larger than life
fashion.
Execution
Minimal visualization of colloquial
metaphors, showcasing the significant
impact of short films.
22. Communication Design Advertising Content Social
Zee Bangla Cinema Challenge Strategy Execution
Ensure that the average Bengali embraces
Zee Bangla Cinema as the go-to for quality
original movies.
Provide every film with a perfectly
aligned visual premise for easy connect
and recall.
Uniform visual concepts to create easy
identifiers from audience POV.
Making sure every look becomes
quintessential and integral to the
corresponding movie experience.
23. Communication Design Advertising Content Social
Zee Bangla Cinema Strategy
Provide every film with perfectly aligned
visual premise for easy connect and recall.
Execution
Uniform visual concepts to create easy
identifiers from audience POV.
Making sure every look becomes
quintessential and integral to the
corresponding movie experience.
24. Communication Design Advertising Content Social
24 Ghanta Challenge
Devise a communication that upholds the
legacies of both Asha Bhonsle and Ananya
Samman.
Strategy
Freeze on a school of illustration that
mirrors the great Asha Bhonsle's
personality.
Execution
Hand painted illustration and contemporary
visual elements were used to create a
pallette that is beyond time like Asha
Bhonsle herself.
25. Communication Design Advertising Content Social
Pran Challenge
Break the clutter already in place due to
competitors, and establish the product as a
fun and quirky character.
Strategy
Create moods, moments and characters
and unleash the quirk that is characteristic
of the product.
Execution
Eye catching, bright and humorous potrayal of
the product's effect on people.
26. Communication Design Advertising Content Social
Tripura Tourism Challenge
Inspite of having fabulous locations, Tripura
was hitherto unexplored and beyond
common choice.
Strategy
The tiny little state appears as a dot on the
map. That concept was extrapolated to
portray Tripura as a tiny beauty spot of
India.
Execution
Prominent locations brushed with water
colours effects to give them a magically real
feel.
27. Communication Design Advertising Content Social
Tripura Tourism Strategy
Introduce Tripura to the world, and make
them realize what they are missing out on.
Execution
Beautiful real life images enhanced by awe
inspiring & unique information about the
locations.
28. Communication Design Advertising Content Social
Tripura Tourism Strategy
Legends, literature, folklore, flora,
fauna...this route sums up the state in the
most holistic manner.
Execution
A literal and classical rendition of the
concept of being in Tripura.
29. Communication Design Advertising Content Social
Challenge
Devise a positioning that is
an exciting spin to brand offerings.
Strategy
Bridge the reel and real, with clear
references to brand's content library.
Execution
Use of handpicked raw moments
that mirrored recurrent themes
in the brand's content library.
Zee Bangla Cinema
30. Communication Design Advertising Content Social
24 Ghanta Challenge
Project a new brand claim that keeps the
essence of their positioning but is a
completely new way of looking at their work.
Strategy
Capitalize on the insight that the brand is
dedicated to get to the end of any and
every news story they pick up.
Execution
Thematic usage of quote-unquote
juxtaposed against news stories from all
ends of the spectrum.
31. Communication Design Advertising Content Social
CESC Challenge
Despite being a legacy brand, CESC was not
being able to garner the deserved amount
of respect and awe from it's internal and
external stakeholders.
Strategy
Make the brand synonymous with the light
it provides, and point out significant points
of history made possible by that light.
Execution
Several events in history narrated
by light through its point of view.
32. Communication Design Advertising Content Social
CESC Strategy
Point out how one cannot imagine even getting
through challenging situations without the
brand.
Execution
Natural calamities were used as canvas to
highlight how CESC is well prepared to light the
way out.
33. Communication Design Advertising Content Social
Strategy
Highlight the brand's 115 years of relentless
effort in framing the city's every day and night.
Execution
Illustrated potrayal of Kolkata's night and day
with the brand quietly resilient in the
background.
CESC
34. Communication Design Advertising Content Social
CESC Strategy
Make the brand synonymous with the light it
provides and paint it as a symbol of progress.
Execution
Use pictures of trust & hope while highlighting
the brands role in it.
35. Communication Design Advertising Content Social
Radio Foorti Challenge
To stay true to the Foorti-DNA and yet come
up with quirky communication to break the
clutter.
Strategy
Create a tongue-in-cheek communication that
results in an instant deal-maker
Execution
A popular coinage and an equally popular
school of art was brought into play to bring in
that essential quirk
36. Communication Design Advertising Content Social
Radio Foorti Challenge
To create a communication around Foorti
Music Awards that would visually create an
aura of competition.
Strategy
Utilize a popular theme that would instantly
reflect the core offering of FMA.
Execution
War-mood was selected as the macro canvas;
popular faces and a word-play was employed to
complete the circle
37. Communication Design Advertising Content Social
Challenge
The brief was to create campaigns which will
harp on the micro elements of the biggest
festival of the state of Gujarat - Navratri; in the
process, the campaigns should garner
enquiries, reservations and footfall in Gujarat.
Strategy
Navratri in Gujarat is a festival of vibrancy and
ecstasy, which provides a multifaceted
background for beautiful stories.
Execution
The festival experiences an array of colours and
grandeur, which has been portrayed in the
visuals. The inherent vibrancy of this particular
celebration has been maintained in the overall
communication.
Gujarat Tourism
38. Communication Design Advertising Content Social
Execution
It soaks in the essence of Gujarat – it
communicates the blend of multiple essences
weaving multiple stories together that are being
created at the world’s longest dance festival.
We're trying to portray the magic of the festive
season that enchants anyone who has come to
experience it at least once in their lifetime.
Gujarat Tourism Strategy
Navratri in Gujarat is a festival of vibrancy and
ecstasy, which provides a multifaceted
background for beautiful stories.
40. Communication Design Advertising Content Social
Rentiger Challenge
Bring about a core behavioral change in
target audience - encourage them to move
from owning & hoarding to co-owning &
sharing.
Strategy
Double down on communicating the positives
of living in a sharing economy.
Execution
Contemporary lingo for a trending concept,
colours to inspired ease, freedom and kindness
that comes with adopting the brand.
41. Communication Design Advertising Content Social
Challenge
Introducing a new product concept to a
mature market.
Strategy
Capitalize on ideal scenarios that motivates the
audience into action.
Execution
Smart and edgy narratives to cater to a TG that
is urban, informed and dynamic.
Ray
42. Communication Design Advertising Content Social
Challenge
Creation of unique activation content that
would break the clutter during a highly
commercial property like Friendship Day.
Strategy
Highlight friendships that live and breathe
across the canvas of Calcutta.
Execution
Minimal, hand-drawn sketches of loved
characters, use of pastel colours to inspire
familiarity.
91.9 Friends FM
43. Communication Design Advertising Content Social
Challenge
Audience was weary of brands pushing the
"new year party" feeling down their throats.
Making them interested in another
celebration was quite a task.
Strategy
A light exercise where people have to engage
their minds - a party where they self-invite
themselves because they are curious and
intrigued.
Execution
Party spin-off of a well known game that enjoys
mass appeal. Look, tone and feel of the content
completely dipped in party atmosphere that the
brand was meant to create.
t2
44. Communication Design Advertising Content Social
Challenge
Establish brand as the must-attend event for
would-be entrepreneurs.
Strategy
Zero-in on a central theme that targets the
most prominent pressure point of
entrepreneurs.
Execution
Established a hashtag both as a conversation
platform and an engagement tool to gather the
target audience.
ABP Infocom
45. Communication Design Advertising Content Social
Challenge
To walk the thin line between education and
entertaintment.
Strategy
A campaign that was built on the common
ground between indifference and social satire.
Execution
A comic spin-off to real images, keeping the
content tone light - yet ensuring that people sit
and take notice.
Metro
46. Communication Design Advertising Content Social
Challenge
Make sure that the tone of the social
awareness campaign does not get preachy.
Strategy
A social media campaign that talks about a
serious issue in the garb of humour.
Execution
Illustrated potrayal of peculiar characters who
walk the city and smear it with their peculiar
habits.
TT Metro
47. Communication Design Advertising Content Social
Challenge
To announce the debut of the brand on social
media by staying true to the brand-DNA.
Strategy
Devise a visual palette and tone that would
portray the sincere and intense nature of the
brand.
Execution
Modern-daysocial media interface was married
to prominent Kolkata events,encouraging the
like-minded to jointhe brand onthese platforms.
TT Metro
