Natural Capitalism

1. A ROAD MAP FOR
NATURAL
CAPITALISM
Asanka Ihalage

2. WHAT IS NATURAL
CAPITALISM ???

4. WHY NATURAL
CAPITALISM CONCEPT NEEDED?

5. Water pollution

6. Air pollution

7. Sound Pollution

8. Soil Pollution

10. Amory B. Lovins, L Hunter lovins and Paul
Hawken (1991)
“ Business strategies built around the
radically more productive use of natural
resources can solve many environmental
problems at a profit “

11. Strategies of Natural Capitalism
1. Dramatically increase the productivity of
natural resources.
2. Shift to biologically inspired production
models.
3. Move to a solutions-based business model
4. Reinvest in natural capital.

12. 1. Dramatically Increase the
Productivity of Natural Resources
Reducing the wasteful and destructive flow of
resources from depletion to pollution
represents a major business opportunity.
Through fundamental changes in both
production design and technology.

13. Electricity/Power Generation
Methods

14. Increase the Productivity of Energy
Consumption
Fatter vs. Thin Pipes

15. Advantages of Fatter Pipes
• Less friction than usual thin pipes
• Less Pumping/consumption energy
• Save energy and production cost

16. Switched from ordinary motors to
premium-efficiency motors

17. Switched from ordinary lighting Plans to
automatically dim lighting Plans to match
available daylight

18. Replacing glazing system with a new kind of
window that lets in nearly six times more
daylight than the old sun-blocking glass units.

19. Hybrid Automobiles

20. 2. Shift to biologically inspired
production models.
Natural capitalism seeks not merely to reduce
waste but to eliminate the very concept of
waste.
In closed-loop production systems, modeled
on nature’s designs, every output either is
returned harmlessly to the ecosystem as a
nutrient, like compost, or becomes an input
for manufacturing another product.

21. Closed-loop production systems

22. Closed-loop production systems

23. Closed-loop production systems

24. Closed-loop production systems

25. 3. Move to a solutions-based business
model
• The business model of traditional manufacturing
rests on the sale of goods. In the new model,
value is instead delivered as a flow of services—
providing illumination
• This model entails a new perception of value, a
move from the acquisition of goods as a measure
of affluence to one where well-being is measured
by the continuous satisfaction of changing
expectations for quality, utility, and performance.

26. Move to a solutions-based business
model

28. 4.Reinvest in natural capital
Ultimately, business must restore, sustain,
and expand the planet’s ecosystems so that
they can produce their vital services and
biological resources even more abundantly.

30. Reinvest in natural capital

31. Now It’s your time to Invest on