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Four Generations at Work
Born Into Different
 Perspectives
1920s    1940s     1960s                        1980s



Traditionalists
                  Baby Boomers
                                 Generation X
                                                Millennials
Landmark Events: Traditionalists
1932             1936       1942           1951



The Depression
                 New Deal
                            World War II
                                           Korean War
Landmark Events: Baby Boomers
1950           1956           1964          1968



The Cold War
               Civil Rights
                              The Beatles
                                            Assassinations
Landmark Events: Generation X
1973        1975          1989                1992



Watergate
            Women’s Lib
                          Berlin Wall Falls

                                              Desert Storm
Landmark Events: Generation X
1973
 1985       1975
             1997         1989
                           1999              1992
                                              2001



Watergate    Clinton /
             Lewinsky
            Women’s Lib
                           Columbine
                          Berin Wall Falls
                                             Desert Storm
                                              September 11
Four Sets of Values
Traditionalists   Baby Boomers Generation X   Millennials
Traditionalist Values
•   Dedication and sacrifice
•   Duty before pleasure
•   Respect for rules
•   Hard work
•   Honor
Baby Boomer Values
•   Personal gratification
•   Team orientation
•   Personal growth
•   Involvement
•   Optimism
Generation X Values
•   Fun and informality
•   Techno literacy
•   Self-reliance
•   Pragmatism
•   Diversity




                          Apple®
Millennial Values
•   Achievement-oriented
•   Respect for diversity
•   Confident
•   Optimistic
•   Civic duty
Impact of poor communications
between generations




                    Increased:
                    • Turnover
          • Grievances • Morale issues
       • Costs of hiring, training, retention
Feedback Preferences
“No news is       “Feedback      “Sorry to      “Feedback
 good              once a year    interrupt,     whenever I
 news.”            with lots of   but how am     want, at the
                   documenting.” I doing?”       push of a
                                                 button.”

Traditionalists
                  Baby Boomers
                                 Generation X
                                                Millennials

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Four Generations at Work

  • 2. Born Into Different Perspectives 1920s 1940s 1960s 1980s Traditionalists Baby Boomers Generation X Millennials
  • 3. Landmark Events: Traditionalists 1932 1936 1942 1951 The Depression New Deal World War II Korean War
  • 4. Landmark Events: Baby Boomers 1950 1956 1964 1968 The Cold War Civil Rights The Beatles Assassinations
  • 5. Landmark Events: Generation X 1973 1975 1989 1992 Watergate Women’s Lib Berlin Wall Falls Desert Storm
  • 6. Landmark Events: Generation X 1973 1985 1975 1997 1989 1999 1992 2001 Watergate Clinton / Lewinsky Women’s Lib Columbine Berin Wall Falls Desert Storm September 11
  • 7. Four Sets of Values Traditionalists Baby Boomers Generation X Millennials
  • 8. Traditionalist Values • Dedication and sacrifice • Duty before pleasure • Respect for rules • Hard work • Honor
  • 9. Baby Boomer Values • Personal gratification • Team orientation • Personal growth • Involvement • Optimism
  • 10. Generation X Values • Fun and informality • Techno literacy • Self-reliance • Pragmatism • Diversity Apple®
  • 11. Millennial Values • Achievement-oriented • Respect for diversity • Confident • Optimistic • Civic duty
  • 12. Impact of poor communications between generations Increased: • Turnover • Grievances • Morale issues • Costs of hiring, training, retention
  • 13. Feedback Preferences “No news is “Feedback “Sorry to “Feedback good once a year interrupt, whenever I news.” with lots of but how am want, at the documenting.” I doing?” push of a button.” Traditionalists Baby Boomers Generation X Millennials