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Online marketing types

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Online marketing types

  1. 1. Online Marketing Types© Ramakrishna Kongalla,Assistant ProfessorRtist @ Tourism
  2. 2. onlineMarketingTypes1. DisplayAdvertising2. SearchEngineMarketing3. SearchEngineOptimization4. Social MediaMarketing5. E-mailMarketing6. ReferralMarketing7. AffiliateMarketing8. InboundMarketing9. VideoMarketingRtist @ TourismOnline Marketing Types
  3. 3. 1. Display Advertising…Banner Ads on third-party WebsiteRtist @ Tourism
  4. 4. 2. Search Engine MarketingIncreasing Visibility on Search Engine Result Pages (SERPS)Rtist @ Tourism
  5. 5. 3. Search Engine OptimizationImproving visibility of a website/web page via natural /unpaid Search ResultsRtist @ Tourism
  6. 6. Rtist @ Tourism
  7. 7. 4. Social Media MarketingGaining traffic attention through Social MediaRtist @ Tourism
  8. 8. 5. E-mail MarketingDirect Message to group of PeopleRtist @ Tourism
  9. 9. 6. Referral MarketingPromotion through referrals (Word-of-Mouth)Rtist @ Tourism
  10. 10. 7. Affiliate MarketingRewarding the Affiliate for ‘customer brought’Rtist @ Tourism
  11. 11. 8. Inbound MarketingCreating and freely sharing informative content as a means ofconverting prospects to customers, customers to repeat buyersRtist @ Tourism
  12. 12. 9. Video MarketingCreating videos, Managing viewers and attracting themRtist @ Tourism
  13. 13. Thank You…!!!©Ramakrishna Kongallae-mail: artist.ramakrishna@gmail.comRtist @ Tourism

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