Artez's resident cyclist and triathlete, Patrick Egan is teaming up with local bike-a-thon expert Jenni Frenke from the Toronto People with Aids Foundation for this interactive session on essentials of running a great bike-a-thon. Jenni has been the Special Events Coordinator at PWA since 2008. She organizes the Friends For Life Bike Rally, now in its 12th year. The Bike Rally takes place each July with 400 individuals making the incredible 6 day journey from Toronto to Montreal. The Bike Rally raises $1 million each year for PWA. Patrick and Jenni will discuss the "must-have" elements of any successful fundraising bike-a-thon or charity triathlon event. Join this webinar to learn the most important strategies and tactics to: * Increase participation and overall awareness for your event * Empower your participants and help them reach out to more donors * Increase the average donation amount * Reduce the administrative burden on you and your event team

1. Webinar: Successful Bike-a-thons from A to Z
Our Presenters:
Patrick Egan
Account Executive, Artez Interactive
Jenni Frenke
Special Events Coordinator, Toronto People With
AIDS Foundation

3. Objectives
• Increase participation and overall awareness for your event
• Increase donor base and empower your participants and help
them reach out to more donors
• Increase fundraising results and the average donation amount
• Reduce the administrative burden on you and your event
team

4. People give to People

5. Registration Process
Registration should be:
– Easy
– Fast
– Customized to your event
Questions:
- It is easy to register others?
- Can you register a fundraising team or join an
existing team?

6. Personal Pages
- Let your participants tell your own stories
-Upload photos and videos
- Post a personal message
- Help your rider reach out to their networks of
supporters

7. Personal Page

8. Teams and Team Pages
• Team are a great way to
organize your riders
• Social support for riders
• Easy way for Team Leaders
to communicate with
riders through email and
message board

9. Teams and Team Pages
• Team Leader reports
help leaders to keep
track of riders
fundraising and other
training requirements
• Helps keep your
administration
paperwork low!

10. Easy solicitation
• Each rider has own pledge
page and associated link
• Riders have ability to send
emails to solicit donors

11. Easy solicitation
• Riders can log in to track their
fundraising results and send
thank you emails

12. Easy solicitation
• Rider should have the • Helps riders to easily
ability to link their pledge fundraise and helps to
page to social networking promote your event!
sites such as Facebook or
Twitter by just clicking a
button

13. Staying connected with Fundraisers
• Online system sends automatic “remember to
fundraise online” and “you’ve reached your
goal” emails to participants. Does the work for
you!
• You can use reports to do specific email
merges to your participants. Enables you to
personally engage your participants.

14. Staying connected with Fundraisers
• Example: Top Fundraiser email merge.
Dear _____________,
The Bike Rally is getting close and we hope you are as excited as we are.
Congratulations on your pledges of $ ______to date, you're doing fantastic!
On your personal Bike Rally fundraising page, you entered a fundraising goal
of $_____ and we wanted to remind you that this year we introduced a
special incentive jersey for anyone who raises $6,000 and more in pledges.
You only need to raise $_____more to reach this level!
• Specific emails like this to hundreds of participants
would be very tedious without reports from systems
like artez.

15. Overall Summary
• Online fundraising has increased our revenue and decreased
our administration work greatly!
12000
10000
8000
Total Donors
6000
Online Donors
4000
2000
0
2006 2007 2008 2009

16. Increase Participation
• Easy to sign up – make fundraising easy
• Social media
• Teams – (company teams, local cycling
groups)

17. Increase Donor Support
• Easy Solicitation – FB and emails
• Personal Pages

18. Increase Donations
• Personal pages – “People give to People”
• Test your page donation – gift arrears
• “It’s not how it looks, it’s how it CONVERTS”
• Stay on your branded site – have flexibility to customize
communication

19. Reduce Administration
• Reduce the administrative
• Allow people to track offline donations
• Automate automate, automate
• Registration process
• Tax Receipt, Emails, TYs etc

20. Connect with Artez
For more information on the Artez system:
Patrick Egan – (toll free) 1-877-815-8777 ext (460)
pegan@artez.com
Facebook: http://www.facebook.com/artezinteractive
Twitter: http://twitter.com/artezonline
www.artez.com
Upcoming Webinar: ____________________

21. Questions?

22. Thank You!
For more information on the Artez system:
Patrick Egan – (toll free) 1-877-815-8777 ext (460)
pegan@artez.com
Facebook: http://www.facebook.com/artezinteractive
Twitter: http://twitter.com/artezonline
www.artez.com
Upcoming Webinar: ____________________