An overview of the differences, streangths and weaknesses of Facebook and Google search advertising: targeting capabilities, costs, reach, effectiveness

1. Arsenis Paschopoulos
Managing Partner – JustOnline.Gr

2. Ποιος μιλάει;
15/9/2015 Αρσένης Πασχόπουλος - www.JustOnLine.Gr 2

3. Social
Media
E-shops
E-mail
campaigns
Mobile
campaigns
Google
campaigns
SEO

4. Google Search Ads vs. Facebook ads

5. Google’s Search Power
• The right keywords
• The right ad
• The right Landing
Page
• So to get the client
INTENTION TO BUY

6. Google Search’s weaknesses

7. Social Media ads

8. Social Media ads Power
TARGETING

9. Social Media ads Power: TARGETING
• Location
• Demographics
• Life events
• Family status
• “Friends of”
• Work situation
• Interests
• Custom Audiences
• Look alike audiences

10. Costs?

11. REACH
http://bit.ly/1AaZSN2

14. What is your objective?
• Social Media for brand awareness, market
development, lower click / impression costs, precise
targeting
• Google search ads for sales

15. THANK YOU?
Not So Fast

17. The “Empire” (Google) Strikes Back
• Customer Match
• Similar Audiences
• Video Remarketing
• Click to buy Product Cards in Non-Owned Videos

18. Περισσότερα για το θέμα μπορείτε να
διαβάσετε στο σχετικό άρθρο μου
Facebook Vs Google
EscapePlan.Gr

19. http://digitaldiploma.knowcrunch.com/

20. Arsenis Paschopoulos
• Online marketing since 1996
• Managing Partner – Just Online
• Managed 50+ customer accounts
• Author
• Ηλεκτρονικό Εμπόριο
• Social Media Marketing
• Blogger – escapaplan.gr
• Speaker – instructor (7000+ students -
participants)
arsenis@justonline.gr
+30 2106146442 - 6974095298
www.justonline.gr
www.justonline.gr

21. THANK YOU