Apppulp is a discovery service for iOS Games. Our goal is to help indie developers compete in the highly competitive market by creating a ranking mechanism that rates games solely on the basis of their quality and engagement.

1. Discover. Get Discovered.
A Discovery Service for iOS Games.

2. The Problem: App Discovery
• Total number of games in the AppStore: 170,000+!
• Number of games released per day: ~200!
How can I discover
quality games?
Gamers
How do I get my
game discovered?
Game Developers

3. The Problem: App Discovery
• How do gamers discover games these days?
A large number uses the App Store Charts

4. The Problem: App Discovery
• This is flawed. Why?
– App Store Charts rely heavily on number of
downloads.
– Games only get reasonable downloads if they
are in the Top Charts.
– This creates a cyclic dependency.
Need downloads for
higher ranking
Need higher ranking
for downloads

5. The Problem: App Discovery
• Result: High Marketing Costs
• Only resourceful publishers can successfully
publish the game.
o Gamers find only what’s selected for them by
these publishers.
• Indie Devs are at massive disadvantage!

6. The Solution
• An alternate ranking mechanism!
What if we take
the monetary
factor out?
What if we focus
on the single most
important factor:
quality?

7. The Solution
• Hmm.. but Quality is subjective. How
would we define it?
• Quality can be mapped on one simple
heuristic:
If you like a game you downloaded,
you will play the game again.
• So, quality can be measured via User
Engagement!

8. The Solution
Game A
Game B
• 10,000 downloads daily.
• People rarely play after
first install.
• 100 downloads daily.
• People actively play after
first install.
• For App Store
– Game A is better than Game B.
– Because of downloads centric approach.
• For Apppulp
– Game B is better than Game A.
– Because of user-engagement centric approach.

9. The Impact
I can now find what
is actually being
liked by other
gamers!
Gamers
I can focus on
creating better,
more fun games!
Game Developers

10. OK .. But How does it work?

11. How are we different?
• Recommendation Engines
– Hard to make effective recommendations.
• Social Discovery
– Social discovery apps help you find whats going
inside your circle.
– Apppulp gives you information beyond your circle.

12. How can I use Apppulp?
1. Create an Account
– Signup at: developer.apppulp.com
2. Integrate your Game
– Follow the 10 min integration guide at:
apppulp.com/howto
3. Start getting Exposure!
– Your game will instantly appear in our realtime
charts at: apppulp.com/preview