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Creativity &<br />Innovation<br />By: ArpitaKar<br />

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What is Creativity?<br />Creativity is the process of bringing something new into being. It is the act of turning new and imaginative ideas into reality. <br />If you have ideas, but don’t act on them, you are imaginative and not creative.<br />Creativity is the opposite of routine. It is when man starts thinking about ideas that the difference between man and machine emerges.<br />Looking where all have looked, and seeing what no one has seen.<br />Making the simple complicated is commonplace but making the complicated simple is creativity.<br />In the creative world, there is virtually no problem you cannot solve, no goal you cannot achieve, if you know how to apply the creative powers of your mind.<br />

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What is Innovation?<br />Innovation is the production or implementation of an idea.<br />From getting it to getting it done<br />Innovation is the engine that drives transformation. It results in an improvement, a gain or a profit.<br />The nature of innovation has changed today from what it was in the past. Its no longer individuals toiling in a laboratory, coming up with some great invention. It’s not an individual. It’s individuals. It’s multidisciplinary. It’s global. It’s collaborative.<br />

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DifferenceBetween<br />Creativity<br /> and<br />Innovation<br />

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Creativity is the fuel for Innovation. <br />

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Myths about Creativity:<br />I am not Creative<br />Only special and talented people are creative and we have to be born that way. Geniuses such as Shakespeare or Mozart were gifted.<br />Money motivates Creativity<br />More money, more ideas.<br />We need some new marketing ideas for the upcoming product launch. Let's get the marketing people together and brainstorm ideas<br />Only the R&D, marketing, advertising groups can participate in sharing ideas as they are the creative ones.<br />Criticism will help my colleague improve and develop her idea.<br />Such beliefs diminish the confidence in creative abilities.<br />

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Myth-Busters <br />Creativity requires whole-brain thinking; right-brain imagination, artistry and intuition, plus left-brain logic and planning. Creativity is a skill that can be developed and a process that can be managed. Learning to be creative is akin to learning a sport. It requires practice to develop the right muscles, and a supportive environment in which to flourish. <br />Creative ability is determined by:<br /><ul><li> Opportunities

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Encouragement

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Training

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Motivation

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And most of all- Practise</li></ul>We are all creative<br />

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Myth-Busters …<br />An experimental research shows that a handful of people who were spending a lot of time wondering about their bonus were doing very little creative thinking. <br />Of course, people need to feel that they're being compensated fairly. But the research shows that people put far more value on a work environment where creativity is supported, valued, and recognized. People want the opportunity to deeply engage in their work and make real progress. <br />People are most creative when they care about their work and they're stretching their skills.<br />So it's critical for leaders to match people to projects not only on the basis of their experience but also in terms of where their interests lie.<br />Money is not a Creativity Motivator<br />

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Myth-Busters…<br />The most creative results are achieved due to the involvement of the widest variety of participants.<br />It need not be just the marketing group; bring in sales, accounting, human resources, financial, administrative and other people in the brainstorming event. Differences among people constitute a strength, not a weakness. <br />For innovation to flourish, organizations must create an environment that fosters creativity; bringing together multi-talented groups of people who work in close collaboration together— exchanging knowledge, ideas and shaping the direction of the future.<br />Believe that together we can do anything<br />

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Myth-Busters<br />Fresh ideas are fragile. They need nurturing.<br />Instead of criticizing colleague's new idea, challenge her to improve the idea by asking her how she could get over the idea's weakness.<br />Share — tools, ideas. Trust your colleagues.<br />Lets improve the Idea<br />

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Three Components of Creativity<br />Creativity<br />

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Three Components of Creativity<br />Expertise<br />Motivation<br />Creative Thinking Skills<br />Expertise is, in a word, knowledge – technical, procedural, and intellectual.<br />Not all motivation is created equal. An inner passion to solve the problem at hand leads to solutions far more creative than do external rewards , such as money.<br />Creative thinking skills determine how flexible and imaginatively people approach problems.<br />

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Creative Individual + Creative Team = Creative Organization <br />

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Organizational Creativity Vs<br /> Individual Creativity<br />High<br />Low<br />High<br />

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Tools for Defining Problems<br />

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Kipling Method<br /><ul><li> Rudyard Kipling used a set of questions to help trigger ideas and solve problems.

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One approach is to use the questions in a particular order to help guide you through a sequence of thoughts towards a complete answer, such as: What is the problem? Where and when is it happening? Why is it happening? How can you overcome the problem ? Who do you need to get involved? When will you know you have solved the problem?

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Any questions work because we are conditioned to answer questions that we are asked. They challenge us and social rules say it is impolite not to reply.

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The Kipling questions work because they are short and direct. They are also largely general, and ‘what’ can be applied to many different situations, making them a flexible resource.</li></li></ul><li>Problem Statement<br /><ul><li> When starting to solve a creative problem it is a good idea to define the problem you are trying to solve.

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Start by discussing the overall context and situation in which the creative activity is aimed.

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Remember that defining the problem is almost a complete project in itself. Listen and write down everybody’s opinion of what the problem really is. Find the points of agreement and then discuss the differences.

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The way you state a problem is half the problem and half the solution. Once you have identified a good problem statement, sometimes the solution is so obvious that you need little, if any, creative thoughts afterwards. </li></li></ul><li><ul><li> Find something to challenge and question it deeply. You can challenge many things, including:

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Concepts – and broad ideas

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Assumptions – and beliefs that are not questioned

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Boundaries – across which you do not yet cross

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‘Impossible’ – things that are assumed cannot happen

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‘Can’t be done – things that are assumed cannot be done

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Sacred Cows – that cannot be challenged

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Use it to force yourself and other people out of a fixed thinking mode.</li></ul>Challenge Method<br />

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Tools for Fuelling your Creativity<br /><ul><li> Quit worrying about Risks: Creating unbelievably remarkable ideas can only be achieved by being confident in your abilities, taking risks, and jumping right in.

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Be Random

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Don’t settle for one idea: As Linus Pauling once said “ The best way to have a good idea is to have lots of ideas”.

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Pay attention to what others are doing

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Ask a lot of questions: Asking a lot of questions means a lot of mind mapping, and a lot of mind mapping equals a lot of new creative ideas to work with.

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Exercise your Brain: Working out your brain from time to time will help you to come up with better, more original and creative ideas when you need them most.

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Give yourself a Break: In order to fuel your creativity you need to take time to relax and find creativity in everyday life.

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Carry a notepad with you: creativity strikes when you least expect it, and when it does, you’ll need to be prepared. Get into the habit of carrying around a small notebook and a pen</li></li></ul><li>Harnessing Creativity & Innovation<br /><ul><li>Amount of challenge given to personnel to stimulate minds

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The degree of freedom given around procedures and processes to minimize hassle.

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The way work groups are designed to tap ideas from all ranks.

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Clarity in mission statements and goals.

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Speed at which ideas are transformed - if the system is too slow we may be too slow to react to the market pace and turn off idea originators.

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Encouragement to think differently and take risks.

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Performance measurement system

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The instigation of incentives and rewards for innovative individuals and teams.</li></ul>Creative thinking cannot be turned on and off at the flick of a switch.<br />

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Process of Creativity & Innovation<br />Many ideas produce one innovation. Ideas are generated and recycled. They are screened and the chosen idea is checked for feasibility and finally implemented.<br />

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Why Creativity & Innovation<br /><ul><li> No progress without creativity, we would be forever repeating the same patterns.

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Sets your company apart from the competition.

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Meet changes with new age

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Unexpected occurrences

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Demographic changes and changes in perception

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Incongruities of various kinds

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Growth

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The customer defines a job well done.</li></li></ul><li>End of Material<br />