1. CROSS CULTURE
“Culture is the arts elevated to a set of
beliefs” – TOM WOLFE
PRESENTED BY–
ARPITA NEGI
MUKUND PANDAY
ADITYA RANA
DIVYANSHU JAIN
SHUBHAM GUPTA

2. GENERAL INTRODUCTION
• CULTURE
• COMMUNICATION
• CROSS CULTURE

3. CULTURE
CULTURE
• Culture is a group which shapes a
person’s values and identity. Cultural
identities can stem from the following
differences : race, gender, class, religion ,
country of origin and geographic region.

4. COMMUNICATION
• Two way process of reaching mutual
understanding, in which participants not
only exchange (encode-decode)
information, news, ideas and feelings but
also create and share meaning.

5. CROSS CULTURE
The interaction of people from different backgrounds in the
business world. Cross culture is a vital issue in international
business, as the success of international trade depends
upon the smooth interaction of employees from different
cultures and regions. A growing number of companies are
consequently devoting substantial resources towards
training their employees to interact effectively with those of
companies in other culture in an effort to foment a positive
cross cultural experience.

6. CROSS CULTURE COMMUNICATION
• Cross-culture communication involves
understanding culture difference and
overcoming language problems.
• Business has become more global.
• Communicating across cultures effectively
improves your productivity and efficiency
and promotes harmonious work
environments.

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8. CULTURAL CONFLICTS IN WORKPLACE
Cultural conflicts arise because of the
differences in values and norms of behavior
of people from different cultures. A person
acts according to the values and norms of
his or her culture; another person holding a
different worldview might interpret his or
her behavior from an opposite standpoint.
This situation creates misunderstanding
and can lead to conflict.
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9. Four Fundamental Patterns of Cultural Difference
What is different?
1. Communication Styles
2. Attitudes toward conflicts
3. Decision making style
4. Approaches to knowing
What is hidden below the surface?
1. Beliefs
2. Values
3. Expectations
4. Attitudes

10. Verbal Communication Differences
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11. Case In Point : Eye Contact
In some cultures, looking people in the eye is assumed to indicate
honesty and straightforwardness; in others it is seen as challenging and
rude.

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13. Blocks to Cultural Communication
1. Ethnocentrism : Inability to accept another culture's world view;
"my way is the best."
2. Discrimination : Differential treatment of an individual due to
minority status; actual and perceived; e.g., "we just aren't equipped to
serve people like that."
3. Stereotyping : Generalizing about a person while ignoring presence
of individual difference; e.g., "she's like that because she's Asian – all
Asians are nonverbal."

14. 4.Cultural Blindness: Differences are ignored and one proceeds as
though differences did not exist; e.g., "there's no need to worry about a
person's culture
5.Cultural Imposition: Belief that everyone should conform to the
majority; e.g., "we know what's best for you, if you don't like it you can
go elsewhere."
6.Tone Difference : Formal tone change becomes embarrassing and
off-putting in some cultures.

15. Improving Cross Culture Communication

16. Skills To Overcome Differences
• Understanding Body Language
United States of America
•Ame ricans te nd to re frain from g re e ting s that invo lve hug g ing and o the r clo se physical co ntact.
•Whe n sitting , U.S. citize ns o fte n lo o k ve ry re laxe d. The y may some time s sit with the ankle o f o ne
le g o n the ir kne e .
Arab Countries
•The le ft hand is co nside re d uncle an in the Arab co untrie s.
•Whe n sitting , ke e p bo th fe e t o n the g ro und.
•The " thumbs up" sig n is o ffe nsive thro ugho ut the Arab wo rld.
South Korea
•Bows are use d fo r e xpre ssing appre ciatio n, making apo lo g ie s and re que sts, as we ll as fo r
g re e ting s and farewe lls.
•Whe n the Japane se want to g ive the impre ssio n that the y are in de e p tho ught, the y will
some time s fo ld the ir arms.

17. Things To Remember While Interacting And Connecting
With People

18. BBuussiinneessss AAttttiirree

19. Selecting and Presenting Business Gifts

20. How do you do it?
• The handshake sho uld be firm.
• While shaking hands e stablish e ye co ntact and
always smile
• The pe rso n who initiate s the handshake is the
o ne who clo se s it.

21. Welcome Topics & Topics to Avoid
during Conversation

22. Success Rate
will Increase
Succe ss Rate
will Incre ase