Prof, Respectfully submitting my Special Report on Go Negosyo. Thank you.

1. MBAH Entrepreneurship Special Report
Prof. Jorge Saguinsin
By Anna Noreen Antoinette P. Tamayo

3. What is Go Negosyo?
1. Non-stock, non-profit ORGANIZATION
2. advocates for a CHANGE in MINDSET and ATTITUDE.
3. provides LINKS to our partner entrepreneurs'
businesses, to business opportunities, to entrepreneurship-
related training programs, and to funding sources.

4. Why was it formed?
 ENABLE Filipinos to address poverty in the country by
engaging in entrepreneurship and developing an
optimistic, passionate, creative and
innovative, resourceful, diligent and persevering
character.
• ENABLE Filipinos to take charge and make the most of
their resources and abilities by utilizing and
transforming these into viable enterprises.
• Demystify entrepreneurial success and popularize
entrepreneurship as an alternative to
unemployment, job-seeking or migration.

5. What is The Dream?
To create an ENTREPRENEURIAL CLIMATE for
the Philippines: one that would lead to a country
of ENTERPRISING AND PROGRESSIVE
FILIPINOS who are optimistic and
empowered, and who don't rely on dole-outs and
are in control of their destinies.
To forge a country of smart, innovative and
value-adding entrepreneurs by INSPIRING and
by teaching.

6. What is the Motto?
To "teach a nation how to fish, and feed
the nation many lifetimes".
The statement represents the collective
effort of all their partners to foster a
culture of enterprise and promote
innovation and the best business
practices in the country.

7. How did they get started?
After being appointed by
President Gloria Macapagal-
Arroyo as the Presidential
Consultant for
Entrepreneurship, Joey
Concepcion envisioned a
movement that would advocate
for a positive and enterprising
attitude among Filipinos -- a
mindset that would help them
move up in life. With the help of
like-minded trustees, Go
Negosyo was born. (2005)

8. Who is Joey Concepcion?
• He leads the RFM Corporation, the
second largest food and beverage
conglomerate in the Philippines
generated P10 billion in net sales for the
year 2001.
• He also bought the brands Selecta and
Cosmos .
• Joey Concepcion III is the • He considers business not only as a way
Chairman and Chief Executive of making money but as well as a way
Officer of RFM Corporation to show love for the country. He wants
to help others, already-entrepreneurs
• Presidential Consultant on and budding entrepreneurs
Entrepreneurship alike, that, together with other eight
• One of the founders of the colleagues, they founded Philippine
Philippine Center for Center for Entrepreneurship. They aim
Entrepreneurship to encourage and mentor entrepreneurs.

9. 21 Board of Trustees
TRUSTEES Justin S. Uy Corazon D. Ong Carla S. Limcaoco
President Founder Executive Managing Director
Founding Trustee Profood International CDO Foodsphere, Inc. Philippine Transmarine
Corporation Carriers Inc.
Jose Ma. A Dr. Ricarte "Ray" A. Gapuz
Concepcion III Gov. Luis Raymond President Ramon M. Lopez
CEO and President "Lray" Villafuerte R.A. Gapuz Review Center Executive Director
RFM Corporation Founder and CEO Philippine Center for
Lara's Gifts and Decors Prudencio S. Garcia Entrepreneurship
Board of Trustees President
Esther A. Vibal Mekeni Foods Corporation Socorro C. Ramos
Felix R. Ang President General Manager
President Vibal Publishing House, Inc. Atty. Felipe Gozon National Bookstore
CATS Motors President and CEO
Myla Villanueva GMA Network Edgar "Injap" Sia II
Tony Tan Caktiong Managing Director Founder and President
President MDI Group Holdings, Inc. Dr. Rolando Hortaleza Injap Investments, Inc.
Jollibee Foods Chairman and CEO
Rosalind L. Wee Splash Corporation Harley T. Sy
Joselito Campos, Jr. Founder and Director Executive Vice President
Chairman and CEO Marine Resources SM Prime Holdings, Inc.
NutriAsia Development Corporation
Vivienne Tan
Vicente Andres Zaragosa Founder
Chairman and CEO Entrepreneurs School of Asia
Pentium Group

10. The Team
Jose Ma. Concepcion III
Founding Trustee ADMINISTRATION AND FINANCE
Ramon M. Lopez Sophia Ramos
Executive Director MEDIA Finance and Administrative Manager
Thermina Ann Akram Lea Afable
PROGRAMS DEVELOPMENT Media and Communications Accountant
Officer
Stephanie Jane Dy Tiapco Lissa Lee
Programs Development Manager Ann Margaret Antonio Admin Assistant
Head Writer
John Paul Uminga
Programs Development Officer Serge del Valle II
Segment Producer COMMUNICATIONS
Rose Peralta
Programs Development Assistant Jimico Esquivel Monica Dianne Ramirez
Segment Producer Communications and Special Projects
Officer
Eleonor Rafol
MARKETING TV Program Manager Maria Angelica Reyes
Communications and Special Projects
Carie Babasa Officer
Marketing Officer

11. How they got started?
Established Linkages to increase Access
to Negosyo Support System for Nationwide Coverage
• Academic • Entrepreneurs
institutions
• Local Government Units
• Business
corporations
• Government
Agencies
• Non-government Institutions
(chambers and professional • Microfinance
organizations) Institutions

12. How do they function?
 Improve entrepreneurship EDUCATION
 Provides a marketplace of IDEAS
 Driver of INNOVATION
 Introduction of BUSINESS MODELS
 Teacher of BEST PRACTICES in business
“We provide links to our partner entrepreneurs' businesses, to business
opportunities, to entrepreneurship-related training programs, and to
funding sources .‖

13. What are the TOOLS?
 Caravans & Summits
 Negosems
 Multi Media Campaigns
(TV, Newspaper, & Internet)
 Books

14. Tools:
Caravans & Summits
Caravans and Summits serve
as Go Negosyo’s venue to
inspire attitude change, to
present entrepreneurship as
an attainable career choice
and means of living, and to
teach basic concepts in
starting and running a
successful business. Held for
one day, Caravans and
Summits are free of charge and
open to all individuals who
want to start their own
business.

15. TOOLS: Caravans & Seminars
ACTIVITIES:
• Awarding of respected and accomplished
entrepreneurs from the local area or
sector, to serve as role models and icons
• Talks and Forums featuring established
entrepreneurs and business experts, to
inspire and provide knowhow in starting a
business
• Exhibits/Exhibitions of various products
and services, to provide examples of
business models and stimulate innovative
thinking
• Breakaway Seminars on special topics of
interest, to help spur more ideas for
business opportunities

16. TOOLS: Negosems
Go Negosyo conducts forums and expos in
key cities around the country. Our
Caravans allow for interaction via forums
and mentoring sessions between
participants and our Go Negosyo
entrepreneurs. We have also started
offering Negosyo Seminars or Negosems
for those who wish to learn about the
basics of starting a business. You can also
learn by watching our TV show and
reading our books.
Go Negosyo conducts forums and expos in key cities around the country.
They have also started offering Negosyo Seminars or Negosems for those who wish
to learn about the basics of starting a business.

17. TOOLS: Negosyo Caravan:
Destinations

18. TOOLS: NeGosyo Caravan: Tips
STARTING A BUSINESS
Materials and Useful LINKS that can help you kick-off the business of
your dreams.
NEGOSYO OPPORTUNITIES
Enumerates LINKS and resources about potential negosyos and
franchises.
.
BUSINESS REGISTRATION
Business Registration rules and requirements.
MARKETING, PRODUCT DEVELOPMENT, TECHNOLOGY
How to improve your product and reach more customers.
FINANCING
List of Financing Organizations that can help you start, grow, and
expand your business.

19. TOOLS: Multimedia Campaigns

20. TOOLS: YouTube:
Go Negosyo AVP 2008
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src="http://www.youtube.com/embed/sZzZ3ciqBfc?list=PL47
E093469B6FF064" frameborder="0" allowfullscreen></iframe>

21. TOOLS: Multi-media Campaign:
Kaya Mo TV Show
Every Saturday and
Sunday, 8:00 – 8:30
AM at QTV Channel
11 with replays every
Sunday, 8:00 PM at
NBN 4
Broadcasted in
GMA’s international
channels GMA Pinoy
TV and GMA Life TV

22. TOOLS: Multi-media Campaign:
Kaya Mo TV Show
Go Negosyo, Kaya Mo!
The show features successful Tagumpay Mula sa
entrepreneurs and business Kahirapan is a 30-minute
gurus who share their two-part tele-magazine
experiences and business show produced by Go
Negosyo
knowhow.
It gives budding and established
negosyantes their weekly dose of
practical business advice and the
latest negosyo news and
happenings.

23. TOOLS: Multi Media Campaign:
Philippine Star News Column
Ask Go Negosyo – appears every
Thursday at the Business Section
News Columns which talks about recent
events in the entrepreneurship community,
as well as moving life stories of successful
business personas, in the eyes of Mr. Go
Tagumpay – appears bi-monthly, on
Negosyo himself, Mr. Joey Concepcion.
Mondays, at the Business Lifestyle
Section

24. TOOLS: Multi Media
Campaign: Website

25. TOOLS: Multi Media Campaign:
Social Networking Site
Go Negosyo continuously rides with this time of Technology making its
presence in popular social networking sites like Twitter and Facebook.

26. TOOLS: Multi media Campaign:
Books
With inspiration come great possibilities. Go Negosyo
continues to inspire and enable negosyantes and
wannabes alike, with its bestselling books on inspiring
stories of entrepreneurs.

27. Books: GO NEGOSYO: Joey Concepcion's 50
Inspiring Entrepreneurial Stories
Price: Php 250
The first book, GO NEGOSYO: Joey
Concepcion's 50 Inspiring
Entrepreneurial Stories, features
stories of accomplished and
remarkable entrepreneurs and
business personalities such as Tony
Tan Caktiong, Socorro Ramos, and
Henry Sy. It instantly became the
number one non-fiction bestseller in
National Bookstore.

28. Books: GO NEGOSYO: Joey Concepcion's 55
Inspiring Stories of Women Entrepreneurs
Price: Php 200
Behind every successful woman is a story.
Go Negosyo: Joey Concepcion's 55
Inspiring Stories of Women Entrepreneurs
shares the stories of successful
"womenpreneurs" such as Zenaida
Tantoco of Rustan's, Milagros Yee and
Clarita Go of Goldilocks, Elizabeth Lee of
Universal Motors Corporation, Myrna Yao
of Richwell Trading Corp., and Vivian
Sarabia of Sarabia Optical. The book was
edited by Philippine Star Columnist and
People Asia Editor-in-Chief Joanne
Ramirez, and photography was provided
by celebrity-photographer Sara Black.

29. Books: GO NEGOSYO: 21 Steps on How
to Start Your Own Business
Price: Php 200
This book contains tried-and-tested
formulas in starting, sustaining, and
succeeding in a business. Just like the
previous books, this book inspires and
induces a fist-pumping "I-can-do-it-too"
moment from its readers. But this book
goes a step further and answers the
question: "Now what do I do next?"
Dean Pax Lapid of the Entrepreneurs
School of Asia, and self-help guru and
motivational speaker Ping Sotto
combine their vast experiences and
share the formula to business success in
this user-friendly workbook.

30. Books: GO NEGOSYO: Joey Concepcion's 100
Inspiring Stories of Small Entrepreneurs
Price: Php 180
The fifth Go Negosyo book
celebrates the success of all small
entrepreneurs who have
succeeded in beating poverty.
Hats off to this country's
micro, small and medium
negosyantes! They may be simple
and ordinary people, but they
remain negosyo heroes worthy of
respect and emulation.

31. Books: 8 Simple Secrets to Raising
Entrepreneurial Kids
Price: Php 200
All parents dream of raising their
children to be successful. We try our
best to give children opportunities we
never had, work hard to give them a
good education, and pray that their
future will be much better than ours.
Written by Mary Joy Canon-
Abaquin, the founding directress of the
Multiple Intelligence International
School in the country, the 8 Simple
Secrets aim to share with parents the
secret in making their kids
successful, by being smarter about
money so that they won't go through

32. Books: GO NEGOSYO: 50 Inspiring
Stories of Young Entrepreneurs
Price: Php 250
Be inspired by the 50 trailblazing
entrepreneurs featured in this latest
publication of Go Negosyo, who have
proven that being young should not
prevent you from pursuing your
dream to make a profit not just for
yourself but also for others. Like
them, you too can make a living out of
your passion. Read their stories, learn
their lessons, and share their belief
that entrepreneurship can make the
Philippines a better and more
prosperous nation.

33. Go Negosyo: Joey Concepcion's 50
Inspiring Stories of Entrepreneurs
(Celebrity Edition)
With lessons of
entrepreneurship by
Vivienne Tan and
photography, of course, by
Jun de Leon.
With this book, we hope to
inspire more Filipinos to
develop an optimistic and
entrepreneurial mindset
through the success of
famous people.

34. Who supports the idea:?
LINK LIST:
Franchise Institutions
FRANCHISES
Association of Filipino Franchisers, Inc.
Philippine Franchise Association
They help you make sure that the franchise being offered is
legitimate. It would also be advisable to attend events on
responsible franchising and to read books.

35. Who supports the idea:?
LINK LIST:
Government Agencies
DTI - Philippine Trade and Training Center (DTI-PTTC)
Compendium of 2010 HRD and Entrepreneurship Training Programs for MSMEs
(PDF) – Compiled by the DTI-PTTC, this Compendium is a list of all the training
programs and coures offered by government training institutions on Business
Technology and Livelihood Skills, Entrepreneurship, Finance, General
Management, Human Resource, Information Technology, Marketing, and
Production, Quality and Productivity.
DOST - Technology Resource Center (DOST-TRC)
Business and Livelihood Trainings -- DOST-TRC conducts in-house trainings as
part of its thrust to promote technology-based products and services for livelihood
and enterprise development. They also sell videos and instructional materials on
that teach the utilization of technologies step-by-step.
Technical Education and Skills Development Authority (TESDA)
UP Institute of Small Scale Industries

36. Who supports the idea?
LINK LIST:
Private Organizations & Schools
PRIVATE ORGANIZATIONS
ABS-CBN Bayan Foundation -- Through its Bayan Academy, the ABS-CBN
Bayan Foundation offers entrepreneurship and livelihood trainings, as well
as seminars for microfinance institutions and members of the social
development sector.
Nego-skwela
BusinessCoach
SCHOOLS
Entrepreneurs School of Asia offer undergraduate and graduate courses for
students and aspiring entrepreneurs alike who truly want to pursue a more
thorough, practical and systematic understanding of entrepreneurship.
Ateneo’s Center for Continuing Education offers certification, diploma, and
business excellence courses for aspiring and existing entrepreneurs alike.

37. Who supports the idea?
GLOBAL ENTREPRENEURSHIP
MONITOR
• The FIRST ―POPULATION-BASED‖ entrepreneurial
survey of 2,000 adult Filipinos nationwide
• A brainchild of Babson College and the London
Business School
• Conducted by the Philippine Center for
Entrepreneurship With the help of the Presidential Social
Fund and the National Livelihood Support Fund
• Profiles the entrepreneurial landscape of a country using
a defined set of measurements and aims to uncover
factors leading to appropriate levels of entrepreneurship.
Positive and encouraging results as four out of 10 Filipinos now have
businesses and many are looking at business opportunities as the way to
go. Results also revealed that Filipinos are clearly also bullish about
entrepreneurship.

38. What is Go Negosyo
Today?
21 trustees, 31 200,000 weekly
Angelpreneurs special Negosems viewers of the Go
(mentors) or ―angels for the sector of Negonesyo: Kaya
to entrepreneurs‖ persons with Mo! TV show
and disabilities, the
entrepreneurship inmates of the New
enablers Bilibid Prison and This advocacy also
the beneficiaries of proves that the
Gawad Kalinga government and
two columns in The private sectors can
Philippine Star— indeed work
Ask Go Negosyo together towards a
and Tagumpay. already reached goal for a better
almost 300 columns. more than 230,000 Philippines
Filipinos

39. What is Go Negosyo
Today?
700 Go Negosyo first international
Entrepreneurs Negosem in Italy
sold 100,000 sixth book — the conducted more than a
Go Negosyo: 8 hundred
copies of our
Simple Secrets to caravans, summits, boo
five bestselling Raising k tours and Negosems
Go Negosyo Entrepreneurs by (Negosyo Seminars)
books Mary Joy Canon- nationwide
Abaquin

40. Who are the Partners?
Department of Trade and Industry, Philippine Franchise
Association, Association of Filipino Franchisers
Inc., Philippine Chamber of Commerce and Industry
PLDT SME Nation, Smart, RFM Corp. and BPI Family
Bank
LBC, Condura, Avon, Unilever and Microsoft

41. To end: A few more words of wisdom from
Joey Concepcion….
Business opportunities can be found by looking at
one’s SURROUNDINGS, at the current
TECHNOLOGIES that are available, and, the most
apparent, at one’s PASSIONS AND INTERESTS.
All business ventures require passion.
Aspiring entrepreneurs must match their interests
with what is in demand in the market.

42. Go Negosyo AVP 2008
<iframe width="560" height="315"
src="http://www.youtube.com/embed/sZzZ3
ciqBfc?list=PL47E093469B6FF064"
frameborder="0" allowfullscreen></iframe>

43. Acknowledgement:
 www.gonegosyo.net
 www.facebook.com/gonegosyoofficial
 www.philstar.com/business-life/2012-12-31/go-negosyo-
201