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MEDIAAND INFORMATION
LITERACY (MIL)
Mr. Arniel Ping
St. Stephen’s High School
Manila, Philippines
MEDIA LITERACY (Part 1)
...
LEARNING COMPETENCIES
Learners will be able to…
•define media literacy (SSHS);
•discuss and value the importance of media
...
LEARNING COMPETENCIES
Learners will be able to…
•value the importance of critical thinking in
media literacy (SSHS); and
•...
I- INTRODUCTION TO MEDIA LITERACY
I- Media Literacy
A. Definition and Importance
B. Fundamental Elements of Media Literacy...
•Investigate the
following controversial
events that became
viral in the Philippines.
• "The Naked Truth“, Bench
Philippines fashion show in
2014
• What issue was raised against
this event?
Sexist
• Result: B...
• FHM Philippines, cover
of March Issue, 2012
• Uploaded on FHM
official Facebook page
on Feb. 25, 2012
CONTROVERSIAL AND ...
• What issue was raised
against this cover photo?
Racist
• Result:
FHM recalls 'racist' cover
of March issue and
apologize...
• T- Shirt at SM Store, SM
Megamall (2014)
• The issue was raised by
Karen Kunawicz in her post
on Facebook.
https://www.f...
• What issue was raised against
this t- shirt design?
Trivialization of Rape,
Promoting Rape Culture
• Result: SM respond ...
WHAT IS MEDIA LITERACY?
Media
Literacy
ability to decode, analyze, evaluate and
produce communication in a variety of
form...
What IS Media Literacy?
By iSpeakMedia
https://www.youtube.com/watch?v=GTL0_tJEVD0
VIDEO PRESENTATION
What is Media Literacy?
by Center for Media Freedom &
Responsibility, Philippines
https://www.youtube.com/watch?v=q8ntNPXQ...
•What is media literacy?
•Why do we need to
read media from a
critical point of view?
•Why is media literacy
very importan...
TEXTBOOK P. 15
FUNDAMENTAL ELEMENTS OF MEDIA LITERACY
(ART SILVERBLATT, 1995)
1. An awareness of the impact of media.
2. A...
TEXTBOOK P. 15
FUNDAMENTAL ELEMENTS OF MEDIA LITERACY
(ART SILVERBLATT, 1995)
4. An understanding of media content as a te...
FUNDAMENTAL ELEMENTS OF MEDIA LITERACY
(ADDED TO SILVERBLATT’S 5 ELEMENTS)
TEXTBOOK P. 15
6. An understanding of the ethic...
WHAT IS CRITICAL THINKING?
THIS IS NOT CRITICAL THINKING!
WHAT IS CRITICAL THINKING?
• Critical thinking is the intellectually
disciplined process of actively and
skillfully concep...
• Critical thinking is thinking about
your thinking while you're thinking
in order to make your thinking
better (Paul, 199...
Why is critical
thinking very
important?
The ability to recognize fallacies of thinking is one
of the fundamentals of critical thinking.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
FORMATIVE ASSESSMENT
APPLYING CRITICAL THINKING
Identify the fallacy in the following statements.
Explain your answer.
•Do...
FORMATIVE ASSESSMENT
APPLYING CRITICAL THINKING
Identify the fallacy in the following statements.
Explain your answer.
•Ko...
• What message or
argument is presented
in this poster?
• Do you agree with the
message or argument?
Why or why not?
FORMA...
VIDEO PRESENTATION
CURRENT EVENTS
WATCH: 10 Biggest Scams in PH
by ABS-CBN News
https://www.youtube.com/watch?v=0d33x7VMv0g
•Why is critical thinking very
important to media literacy?
•Why is it important for
students to develop their
critical th...
REFERENCES
•Media and Information Literacy by Boots C.
Liquigan, Diwa Learning Systems Inc.
•http://www.medialit.org/readi...
REFERENCES
•http://depts.washington.edu/nwmedia/sections/n
w_center/curriculum_docs/stud_combine.pdf
•http://www.skillsyou...
REFERENCES
• https://churchm.ag/logic-fallacy/
• http://www.nizkor.org/features/fallacies/
• http://www.gmanetwork.com/new...
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Media and Information Literacy (MIL) 4.MIL Media Literacy (Part 1)- Definition, Importance, Fundamental Elements, and Critical Thinking

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Learning Competencies
Learners will be able to…
1. define media literacy (SSHS);
2. discuss and value the importance of media literacy (SSHS);
3. explain the fundamental elements of media literacy (SSHS);
4. value the importance of critical thinking in media literacy (SSHS); and
5. apply critical thinking by identifying fallacies in arguments (SSHS).

Topic Outline
I- Media Literacy
A. Definition and Importance
B. Fundamental Elements of Media Literacy
C. Critical Thinking
1. Definition
2. Importance in Media Literacy
3. Fallacies of Thinking

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Media and Information Literacy (MIL) 4.MIL Media Literacy (Part 1)- Definition, Importance, Fundamental Elements, and Critical Thinking

  1. 1. MEDIAAND INFORMATION LITERACY (MIL) Mr. Arniel Ping St. Stephen’s High School Manila, Philippines MEDIA LITERACY (Part 1) Definition, Importance, Fundamental Elements, and Critical Thinking MIL PPT 09, Revised: June 11, 2017
  2. 2. LEARNING COMPETENCIES Learners will be able to… •define media literacy (SSHS); •discuss and value the importance of media literacy (SSHS); •explain the fundamental elements of media literacy (SSHS);
  3. 3. LEARNING COMPETENCIES Learners will be able to… •value the importance of critical thinking in media literacy (SSHS); and •apply critical thinking by identifying fallacies in arguments (SSHS).
  4. 4. I- INTRODUCTION TO MEDIA LITERACY I- Media Literacy A. Definition and Importance B. Fundamental Elements of Media Literacy C. Critical Thinking 1. Definition 2. Importance in Media Literacy 3. Fallacies of Thinking
  5. 5. •Investigate the following controversial events that became viral in the Philippines.
  6. 6. • "The Naked Truth“, Bench Philippines fashion show in 2014 • What issue was raised against this event? Sexist • Result: Bench made a public apology on Facebook, Coco Martin issued a public apology through an official statement CONTROVERSIAL AND VIRAL
  7. 7. • FHM Philippines, cover of March Issue, 2012 • Uploaded on FHM official Facebook page on Feb. 25, 2012 CONTROVERSIAL AND VIRAL
  8. 8. • What issue was raised against this cover photo? Racist • Result: FHM recalls 'racist' cover of March issue and apologized, Bella Padilla apologized on Twitter CONTROVERSIAL AND VIRAL
  9. 9. • T- Shirt at SM Store, SM Megamall (2014) • The issue was raised by Karen Kunawicz in her post on Facebook. https://www.facebook.com/photo.php?fbid=1 0154573238555361&set=a.1015220391067036 1.913399.590115360&type=3 CONTROVERSIAL AND VIRAL
  10. 10. • What issue was raised against this t- shirt design? Trivialization of Rape, Promoting Rape Culture • Result: SM respond to the issue via Twitter account @smsupermalls, immediately pulled out all the t-shirts of the consignor that distributes them.https://www.facebook.com/photo.php?fbid=1 0154573238555361&set=a.1015220391067036 1.913399.590115360&type=3 CONTROVERSIAL AND VIRAL
  11. 11. WHAT IS MEDIA LITERACY? Media Literacy ability to decode, analyze, evaluate and produce communication in a variety of forms (UNESCO MIL Curriculum for Teachers) provides a framework to access, analyze, evaluate and create messages in a variety of forms - from print to video to the Internet (www.medialit.org)
  12. 12. What IS Media Literacy? By iSpeakMedia https://www.youtube.com/watch?v=GTL0_tJEVD0 VIDEO PRESENTATION
  13. 13. What is Media Literacy? by Center for Media Freedom & Responsibility, Philippines https://www.youtube.com/watch?v=q8ntNPXQnS0 VIDEO PRESENTATION
  14. 14. •What is media literacy? •Why do we need to read media from a critical point of view? •Why is media literacy very important to democracy? FORMATIVE ASSESSMENT: RECITATION
  15. 15. TEXTBOOK P. 15 FUNDAMENTAL ELEMENTS OF MEDIA LITERACY (ART SILVERBLATT, 1995) 1. An awareness of the impact of media. 2. An understanding of the process of mass communication. 3. Strategies for analyzing and discussing media messages.
  16. 16. TEXTBOOK P. 15 FUNDAMENTAL ELEMENTS OF MEDIA LITERACY (ART SILVERBLATT, 1995) 4. An understanding of media content as a text that provides insight into our culture and our lives. 5. The ability to enjoy, understand, and appreciate media content.
  17. 17. FUNDAMENTAL ELEMENTS OF MEDIA LITERACY (ADDED TO SILVERBLATT’S 5 ELEMENTS) TEXTBOOK P. 15 6. An understanding of the ethical and moral obligations of media practitioners. 7. Development of appropriate and effective production skills. 8. Critical thinking skills enabling the development of independent judgments about media content
  18. 18. WHAT IS CRITICAL THINKING?
  19. 19. THIS IS NOT CRITICAL THINKING!
  20. 20. WHAT IS CRITICAL THINKING? • Critical thinking is the intellectually disciplined process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and/or evaluating information gathered from, or generated by, observation, experience, reflection, reasoning, or communication, as a guide to belief and action ( Scriven and Paul, 1987)
  21. 21. • Critical thinking is thinking about your thinking while you're thinking in order to make your thinking better (Paul, 1992) WHAT IS CRITICAL THINKING?
  22. 22. Why is critical thinking very important?
  23. 23. The ability to recognize fallacies of thinking is one of the fundamentals of critical thinking.
  24. 24. GIVE AN EXAMPLE OF THIS FALLACY OF THINKING.
  25. 25. GIVE AN EXAMPLE OF THIS FALLACY OF THINKING.
  26. 26. GIVE AN EXAMPLE OF THIS FALLACY OF THINKING.
  27. 27. GIVE AN EXAMPLE OF THIS FALLACY OF THINKING.
  28. 28. GIVE AN EXAMPLE OF THIS FALLACY OF THINKING.
  29. 29. GIVE AN EXAMPLE OF THIS FALLACY OF THINKING.
  30. 30. GIVE AN EXAMPLE OF THIS FALLACY OF THINKING.
  31. 31. GIVE AN EXAMPLE OF THIS FALLACY OF THINKING.
  32. 32. GIVE AN EXAMPLE OF THIS FALLACY OF THINKING.
  33. 33. GIVE AN EXAMPLE OF THIS FALLACY OF THINKING.
  34. 34. FORMATIVE ASSESSMENT APPLYING CRITICAL THINKING Identify the fallacy in the following statements. Explain your answer. •Don’t waste food, people in Africa are dying because of hunger. •How can you argue your case against Martial Law when you were not yet born during that time? •If we allow family planning, what’s next? Allowing abortion?
  35. 35. FORMATIVE ASSESSMENT APPLYING CRITICAL THINKING Identify the fallacy in the following statements. Explain your answer. •Kopiko is the best coffee because everyone is drinking it. •You need to show evidence that you did not cheat in the last election. •If you are pro-mining, then you are supporting the destruction of the environment.
  36. 36. • What message or argument is presented in this poster? • Do you agree with the message or argument? Why or why not? FORMATIVE ASSESSMENT APPLYING CRITICAL THINKING
  37. 37. VIDEO PRESENTATION CURRENT EVENTS WATCH: 10 Biggest Scams in PH by ABS-CBN News https://www.youtube.com/watch?v=0d33x7VMv0g
  38. 38. •Why is critical thinking very important to media literacy? •Why is it important for students to develop their critical thinking skills? FORMATIVE ASSESSMENT: RECITATION
  39. 39. REFERENCES •Media and Information Literacy by Boots C. Liquigan, Diwa Learning Systems Inc. •http://www.medialit.org/reading-room/what- media-literacy-definitionand-more •http://www.projectlooksharp.org/ •http://highered.mheducation.com/sites/dl/free/00 72827580/88223/bar27580_ch02.pdf
  40. 40. REFERENCES •http://depts.washington.edu/nwmedia/sections/n w_center/curriculum_docs/stud_combine.pdf •http://www.skillsyouneed.com/learn/critical- thinking.html •https://yourlogicalfallacyis.com •http://www.iep.utm.edu/fallacy/
  41. 41. REFERENCES • https://churchm.ag/logic-fallacy/ • http://www.nizkor.org/features/fallacies/ • http://www.gmanetwork.com/news/story/380375/has htag/rape-t-shirt-at-sm-store-draws-outrage-online • http://www.gmanetwork.com/news/story/249620/sh owbiz/fhm-recalls-racist-cover-of-march-issue- apologizes

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