1. ARNAB KUMAR GHATAK
CONTACT: +91 70860 21978
Email ID: arnavghatak89@gmail.com
A dynamic professional with experience in Sales & Business Development, Channel Development, across
multiple categories, managing promotions & campaign across Upper Assam leading significant growth.
Sales & Business Development
Field Activation
Channel Development
Competitor Analysis
Revenue Generation
Team Management
Profile Snapshots:
 A result-Oriented professional offering 1 year experience in Automobile & 6 months
experience in telecommunication distinguished by commanded performance Sales &
Marketing, Business Development & Channel management.
 Currently Designated as Town Project Leader (North East) at TVS Motor Co. Ltd.
 Holds the credit of success in leading all the activities like planning & implementing market
share strategies & promotion to increase market share & to drive revenue & profitability by
maximising sales.
 Proficiency in monitoring, guiding & motivating team members ensuring sales & business
generation.
 Excellent in establishing strategic alliances tie ups with financial institutions to arrange
retail finance.
 Key role in delivering significant business impact by training new members of the sales
force, monitoring performance of different sales personnel.
 Expertise in deploying monthly targets to DMEs & DSEs.
 Efficient organiser, motivator, team player & a decisive leader.
Core Competencies:

2. TVS Motor Company
As Town Project Leader since July 2015
Location: North East.
Key Result Areas:
 Managing an area of 6 Authorised Main Dealers & 22 Authorised Dealers & ensuring control over
market & accomplishing market share.
 Appointing Authorised dealer across Upper Assam while ensuring infrastructure & manpower
availability.
 Indentifying rural markets to appoint secondary channel partners to increase sales.
 Leading a direct reporting team of Direct Marketing Executives & Network Coordinators across all
dealerships.
 Organising promotional activities at different townships to promote sales.
 Formulating & Budgeting monthly spends for branding, ground activations.
Highlights:
 Steered promotional activities at different townships & responsible for aggressive growth of scooter
segment.
 Strategic tie ups with TVS Credit to fund existing customers with two wheeler loan at Margherita,
Gourisagar & Chabua.
 Conducted 62 Mega Loan Mela at various towns of Upper Assam & Dimapur.
 Holds the credit of identifying new Authorised Dealers at Nagaon, Doomduma, Digboi, Moran &
Simaluguri.
 Rewarded as the Performer of the month North East Area for the month of February 2016 for 2 new
AD application & achieving Jupiter PD target with 98% .
Bharti Airtel Ltd.
As PSR from December 2013 to June 2014 at Silchar, Assam.
Location: Silchar, Assam.
Key Result Areas:
 Managing an area of 12 Rural Dealers & ensuring control over Acquisition, Distribution & Revenue.
 Identifying retailers to appoint as Sim Selling & Lapu Selling Outlets at potential to increase acquisition
& revenue.
 Leading a direct reporting team of Direct Sales Executives working under Rural Super for distribution &
Acquisition.
 Formulating schemes & organising ground activation at rural markets to increase number of
acquisition.
 Monitoring & controlling daily sales & activation trends to achieve monthly tertiary & acquisition
plans.
Highlights:
 Created over 70 new agreements for SSO at different areas of rural Cachar.
 Worked on the creation of 3 Rural Direct Distributers at NIT Silchar, Kabuganj & Sonai.
 Trained dealer manpower & RDs on Daily Bill Cut & TAT.
Organisational Experience:

3.  Maintained High Value FRC ratio at NIT Silchar area throughout the tenure.
 MBA (Finance & Marketing) from Centre for Management Studies, Dibrugarh University 2013.
 Bcom (Marketing) from D.H.S.K. Commerce College, Dibrugarh 2010.
 Project title: Buying Preference of Consumers towards FMCG (With Reference to Soap & Shampoo):
B.Com 3rd
Year.
 “Measuring Customer Satisfaction Level at Different Touch Points”: In Vishal Mega Mart, Dibrugarh:
MBA 3rd Semester, Mini Project.
 A Project Report on Inventory Management: With Reference To General Store Depot, Northeast
Frontier Railway, Dibrugarh: MBA 4th
Semester, Major Project.
Fathers name: Barun Kumar Ghatak
Date of Birth: 30th
July 1989
Languages Known: English, Hindi, Assamese & Bengali.
Nationality: Indian
Present Location: Guwahati.
Present Address: Dorthy Apartment, Tarun Nagar by lane 4, ABC, Guwahati.
Permanent Address: Marwari Barrack, Jyoti Nagar, Dibrugarh, Assam.
Declaration
I do hereby declare that the information furnished above is true and correct to the best of my knowledge and
belief.
Date: 18/07/2016 Arnab Kumar Ghatak
Academics Details:
Projects Handled:
Personal Details: