Why Lead Generation? What is Lead Generation? Benefits of lead generation.

1. BDM Presentation
By Arkaprava Ojha

2. What Is Lead Generation?
Lead generation can be defined as the process of attracting prospects
and converting them into someone who has an interest in your
company’s products and services. Modern brands make use of
various lead generation strategies such as:
 Blogging
 Email marketing
 Social media marketing
 Networking
 Coupons
 Live events and seminars
 Website landing pages
These are just a few strategies that you can use to attract potential
customers to your product or offer. Most companies prefer to stick to
what works best for them, as lead generation strategies differ
according to industry.

4. Benefits of Lead Generation
 Target the right customers – Companies can focus their resources on targeting specific markets,
which in turn will save money and increases sales (improved ROI).
 Increased awareness – Lead generation can also build brand awareness and reputation. When
people discover your brand, you will be able to supply them with more information regarding
product features and benefits.
 Opportunity to collect valuable prospect information – Lead generation has the potential to
gather important marketing information from prospects. Customer information such as needs
wants, and preferences can assist you in tailoring your product or service to suit your customers’
needs. Eg. Companies can obtain this information through registration forms.
 Brand Loyalty – Companies can build larger communities of like-minded customers, which can, in
turn, improve customer loyalty.