Ángel Río Martínez

Madrid Area, Spain, Madrid Spain

planner estratégico y ejecutivo de cuentas en Mobile Dreams Factory

Advertising / Marketing / PR

A lover of anthropology and communication could only become a strategic planner. I arrived at the advertising world looking for answers; especially why: - Why do we behave as we do? - Why do some messages come to us and not others? - Why we skipped the shopping lists and impulses take hold of us in the line? I think that brands can only be addressed as persons. The labeling process, assigning values​​, meanings, attributes ... with whom we have built brands from thousands of years ago, has resulted in a person and a brand is decoded in the same way. Thus, the principles (almost axioms) for management of a mark are: -Comprehensive Management: only if we manage a brand from the beg