10 Skills of the PR Pro of Tomorrow
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In this short presentation, Arik Hanson, principal of ACH Communications, discusses the 10 skills tomorrow's PR pro will need to succeed. Among the the must-have skills: advertising copywriting skills, analytics and video editing.
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10 Skills of the PR Pro of Tomorrow
- 1. 10 Skills of the PR Pro of Tomorrow Arik C. Hanson ACH Communications arikhanson.com
- 6. Tip: Brevity. Powerful visuals. CTA.
- 8. Skill #2: Video Editing
- 9. Tip: Learn iMovie (take a class at the Apple store or teach yourself)
- 11. Skill #3: Mobile
- 14. Tip: Always keep the customer experience in mind
- 15. Skill #4: Content curation
- 18. Tools: • Storify • PearlTrees • Pinterest • Delicious • Paper.li • Diigo
- 22. Other tools: • Facebook Insights • Tweetreach • Crimson Hexagon • Social Mention
- 23. Tip: Focus on the analysis, not the numbers
- 25. Skill #6: Optimizing for search
- 28. Tip: Optimize for usefulness, not keywords
- 30. Skill #7: Speed to information
- 33. Other tools: • Instapaper • Pocket • Cadmus
- 36. Tip: Don’t be a professor—be a translator
- 38. Skill #9: Art directing
- 41. Tip: Creative visuals win
- 42. Tools: • Instagram • PicMonkey • Pinstamatic
- 43. Skill #10: Blogger Outreach Skills
- 45. Other tools: • Blogdash • Grouphigh • Alltop
- 46. Tip: Research, personalize and set expectations
- 48. 10 skills: • Copywriting • Video editing • Mobile • Content curation • Analytics • Optimization • Programming • Speed to information • Art directing • Blogger outreach
Notas do Editor
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