SlideShare a Scribd company logo
1 of 11
Ch. 22 Managing a Holistic
Marketing Organization for the
          Long Run




    by Goal-Oriented Ariel Lleva
        September 6, 2012
Important Shifts in Marketing and
           Business Practices
•   Reengineering         •   Globalizing
•   Outsourcing           •   Flattening
•   Benchmarking          •   Focusing
•   Supplier partnering   •   Accelerating
•   Customer partnering   •   Empowering
•   Merging
Keys to Effective Internal Marketing
Internal marketing requires that everyone in
  the organization accept the concepts and
  goals of marketing and engage in choosing,
  providing, and communicating customer
  value. Only when all employees realize their
  job is to create, serve, and satisfy customers
  does the company become an effective
  marketer.
Organizing the
        Marketing Department
• Functional Organization
• Geographic Organization
• Product- or Brand-Management
  Organization
• Market-Management Organization
• Matrix-Management Organization
Building a Creative
              Marketing Organization

1. Developing a company-wide passion for
   customers
2. Organizing around customer segments
   instead of products; and
3. Understanding customers through
   qualitative and quantitative research.
Corporate Social Responsibility
• Socially responsible behavior
• Ethical behavior
• Legal behavior
What is Sustainability?
Sustainability is the ability to meet
  humanity’s needs without harming future
  generations. “There is a triple bottom line—
  people, planet, and profit—and the people
  part of the equation must come first.
What is Cause-Related Marketing?
 Cause-related marketing is marketing that
      links the firm’s contributions to a
  designated cause to customers engaging
 directly or indirectly in revenue-producing
          transactions with the firm.
What is Marketing Control?
Marketing control is the process by which
 firms assess the effects of their marketing
 activities and programs and make necessary
 changes and adjustments.
Types of Marketing Control
•   Annual plan control
•   Profitability control
•   Efficiency control
•   Strategic control
What is Marketing Audit?
A marketing audit is a comprehensive,
  systematic, independent, and periodic
  examination of a company’s or business
  unit’s marketing environment, objectives,
  strategies, and activities, with a view to
  determining problem areas and
  opportunities and recommending a plan of
  action to improve the company’s marketing
  performance.

More Related Content

What's hot

What tools are available to help companies monitor and improve their marketin...
What tools are available to help companies monitor and improve their marketin...What tools are available to help companies monitor and improve their marketin...
What tools are available to help companies monitor and improve their marketin...Sameer Mathur
 
What are important trends in marketing practices
What are important trends in marketing practicesWhat are important trends in marketing practices
What are important trends in marketing practicesSameer Mathur
 
How can a company improve its marketing skills
How can a company improve its marketing skillsHow can a company improve its marketing skills
How can a company improve its marketing skillsSameer Mathur
 
Partnering to Build Customer Relationships
Partnering to Build Customer RelationshipsPartnering to Build Customer Relationships
Partnering to Build Customer RelationshipsMehmet Cihangir
 
How can a company improve its marketing skills
How can a company improve its marketing skillsHow can a company improve its marketing skills
How can a company improve its marketing skillsSameer Mathur
 
Managing The Market Process 2
Managing The Market Process 2Managing The Market Process 2
Managing The Market Process 2rajesh panda
 
What are the keys to effective internal marketing
What are the keys to effective internal marketingWhat are the keys to effective internal marketing
What are the keys to effective internal marketingSameer Mathur
 
What are the tasks necessary for successful marketing management
What are the tasks necessary for successful marketing managementWhat are the tasks necessary for successful marketing management
What are the tasks necessary for successful marketing managementSameer Mathur
 
Marketing by nazima
Marketing by nazimaMarketing by nazima
Marketing by nazimaNazima7
 
Ch22 managed holistic organization
Ch22 managed holistic organizationCh22 managed holistic organization
Ch22 managed holistic organizationAnne Hilario
 
Question 5 What are the tools available to help comapanies monitor and improv...
Question 5 What are the tools available to help comapanies monitor and improv...Question 5 What are the tools available to help comapanies monitor and improv...
Question 5 What are the tools available to help comapanies monitor and improv...Sameer mathur
 
What are the keys to effective internal marketing
What are the keys to effective internal marketingWhat are the keys to effective internal marketing
What are the keys to effective internal marketingSameer Mathur
 
How can a company improve its marketing skills
How can a company improve its marketing skillsHow can a company improve its marketing skills
How can a company improve its marketing skillsSameer Mathur
 
Marketing organisation
Marketing organisationMarketing organisation
Marketing organisationAmey Wagh
 

What's hot (20)

Marketing management
Marketing managementMarketing management
Marketing management
 
What tools are available to help companies monitor and improve their marketin...
What tools are available to help companies monitor and improve their marketin...What tools are available to help companies monitor and improve their marketin...
What tools are available to help companies monitor and improve their marketin...
 
What are important trends in marketing practices
What are important trends in marketing practicesWhat are important trends in marketing practices
What are important trends in marketing practices
 
How can a company improve its marketing skills
How can a company improve its marketing skillsHow can a company improve its marketing skills
How can a company improve its marketing skills
 
Marketing Organisation
Marketing OrganisationMarketing Organisation
Marketing Organisation
 
Marketing Organisation
Marketing OrganisationMarketing Organisation
Marketing Organisation
 
Marketing
MarketingMarketing
Marketing
 
Partnering to Build Customer Relationships
Partnering to Build Customer RelationshipsPartnering to Build Customer Relationships
Partnering to Build Customer Relationships
 
How can a company improve its marketing skills
How can a company improve its marketing skillsHow can a company improve its marketing skills
How can a company improve its marketing skills
 
Managing The Market Process 2
Managing The Market Process 2Managing The Market Process 2
Managing The Market Process 2
 
Marketing management
Marketing managementMarketing management
Marketing management
 
What are the keys to effective internal marketing
What are the keys to effective internal marketingWhat are the keys to effective internal marketing
What are the keys to effective internal marketing
 
What are the tasks necessary for successful marketing management
What are the tasks necessary for successful marketing managementWhat are the tasks necessary for successful marketing management
What are the tasks necessary for successful marketing management
 
Marketing by nazima
Marketing by nazimaMarketing by nazima
Marketing by nazima
 
Ch22 managed holistic organization
Ch22 managed holistic organizationCh22 managed holistic organization
Ch22 managed holistic organization
 
Question 5 What are the tools available to help comapanies monitor and improv...
Question 5 What are the tools available to help comapanies monitor and improv...Question 5 What are the tools available to help comapanies monitor and improv...
Question 5 What are the tools available to help comapanies monitor and improv...
 
What are the keys to effective internal marketing
What are the keys to effective internal marketingWhat are the keys to effective internal marketing
What are the keys to effective internal marketing
 
How can a company improve its marketing skills
How can a company improve its marketing skillsHow can a company improve its marketing skills
How can a company improve its marketing skills
 
Marketing organisation
Marketing organisationMarketing organisation
Marketing organisation
 
Holistic Marketing Era
Holistic Marketing EraHolistic Marketing Era
Holistic Marketing Era
 

Viewers also liked

Marketing organizations 11
Marketing organizations 11Marketing organizations 11
Marketing organizations 11Nisha Dani
 
Crafting the brand positioning-quiz
Crafting the brand positioning-quizCrafting the brand positioning-quiz
Crafting the brand positioning-quizSantosh Diwakar
 
Marketing Management Chapter 22 Managing A Holistic Marketing Organization
Marketing Management Chapter 22 Managing A Holistic Marketing OrganizationMarketing Management Chapter 22 Managing A Holistic Marketing Organization
Marketing Management Chapter 22 Managing A Holistic Marketing Organizationrikkylohia
 
Asean in the Aftermath of brexit
Asean in the Aftermath of brexitAsean in the Aftermath of brexit
Asean in the Aftermath of brexitKyna Tsai
 
Impact of brexit on asean
Impact of brexit on aseanImpact of brexit on asean
Impact of brexit on aseanKyna Tsai
 
Credit Risk Summit Edition | Experian UK Business
Credit Risk Summit Edition | Experian UK Business Credit Risk Summit Edition | Experian UK Business
Credit Risk Summit Edition | Experian UK Business Experian UK Business
 
The productivity conundrum: nine reasons why productivity growth has stalled ...
The productivity conundrum: nine reasons why productivity growth has stalled ...The productivity conundrum: nine reasons why productivity growth has stalled ...
The productivity conundrum: nine reasons why productivity growth has stalled ...David Taylor
 
Advertising and Brand Management
Advertising and Brand ManagementAdvertising and Brand Management
Advertising and Brand ManagementMayank Kashyap
 
Segmentation & Targeting
Segmentation & TargetingSegmentation & Targeting
Segmentation & TargetingB. Nichols
 
Management of International business
Management of International businessManagement of International business
Management of International businessMayank Kashyap
 
Kotler: Chapter 21
Kotler: Chapter 21Kotler: Chapter 21
Kotler: Chapter 21Grace
 
The Latin American International Management Strategy: The Food Industry Case
The Latin American International Management Strategy: The Food Industry CaseThe Latin American International Management Strategy: The Food Industry Case
The Latin American International Management Strategy: The Food Industry CaseNuno Ferreira
 
Brand Planning and Brand Potential - Introduction to Branding
Brand Planning and Brand Potential - Introduction to BrandingBrand Planning and Brand Potential - Introduction to Branding
Brand Planning and Brand Potential - Introduction to BrandingRai University Ahmedabad
 
A2 & AS Economics: UK Economy Revision Briefing
A2 & AS Economics: UK Economy Revision BriefingA2 & AS Economics: UK Economy Revision Briefing
A2 & AS Economics: UK Economy Revision Briefingtutor2u
 
Chapter 21 Tapping into Global Market
Chapter 21 Tapping into Global MarketChapter 21 Tapping into Global Market
Chapter 21 Tapping into Global Marketleenathan
 
United-kingdom-unleashing-productivity-oecd-main-findings-presentation
United-kingdom-unleashing-productivity-oecd-main-findings-presentationUnited-kingdom-unleashing-productivity-oecd-main-findings-presentation
United-kingdom-unleashing-productivity-oecd-main-findings-presentationOECD, Economics Department
 
AMCA Lecture Three Competitive Marketing Strategy
AMCA Lecture Three  Competitive Marketing StrategyAMCA Lecture Three  Competitive Marketing Strategy
AMCA Lecture Three Competitive Marketing StrategyAMCAAdvisor
 
Currency Economics
Currency EconomicsCurrency Economics
Currency Economicstutor2u
 

Viewers also liked (20)

Marketing organizations 11
Marketing organizations 11Marketing organizations 11
Marketing organizations 11
 
Crafting the brand positioning-quiz
Crafting the brand positioning-quizCrafting the brand positioning-quiz
Crafting the brand positioning-quiz
 
Marketing Management Chapter 22 Managing A Holistic Marketing Organization
Marketing Management Chapter 22 Managing A Holistic Marketing OrganizationMarketing Management Chapter 22 Managing A Holistic Marketing Organization
Marketing Management Chapter 22 Managing A Holistic Marketing Organization
 
Asean in the Aftermath of brexit
Asean in the Aftermath of brexitAsean in the Aftermath of brexit
Asean in the Aftermath of brexit
 
Impact of brexit on asean
Impact of brexit on aseanImpact of brexit on asean
Impact of brexit on asean
 
Credit Risk Summit Edition | Experian UK Business
Credit Risk Summit Edition | Experian UK Business Credit Risk Summit Edition | Experian UK Business
Credit Risk Summit Edition | Experian UK Business
 
The productivity conundrum: nine reasons why productivity growth has stalled ...
The productivity conundrum: nine reasons why productivity growth has stalled ...The productivity conundrum: nine reasons why productivity growth has stalled ...
The productivity conundrum: nine reasons why productivity growth has stalled ...
 
Advertising and Brand Management
Advertising and Brand ManagementAdvertising and Brand Management
Advertising and Brand Management
 
Segmentation & Targeting
Segmentation & TargetingSegmentation & Targeting
Segmentation & Targeting
 
Management of International business
Management of International businessManagement of International business
Management of International business
 
Kotler: Chapter 21
Kotler: Chapter 21Kotler: Chapter 21
Kotler: Chapter 21
 
The Latin American International Management Strategy: The Food Industry Case
The Latin American International Management Strategy: The Food Industry CaseThe Latin American International Management Strategy: The Food Industry Case
The Latin American International Management Strategy: The Food Industry Case
 
Strategic management
Strategic managementStrategic management
Strategic management
 
Brand Planning and Brand Potential - Introduction to Branding
Brand Planning and Brand Potential - Introduction to BrandingBrand Planning and Brand Potential - Introduction to Branding
Brand Planning and Brand Potential - Introduction to Branding
 
Brexit
BrexitBrexit
Brexit
 
A2 & AS Economics: UK Economy Revision Briefing
A2 & AS Economics: UK Economy Revision BriefingA2 & AS Economics: UK Economy Revision Briefing
A2 & AS Economics: UK Economy Revision Briefing
 
Chapter 21 Tapping into Global Market
Chapter 21 Tapping into Global MarketChapter 21 Tapping into Global Market
Chapter 21 Tapping into Global Market
 
United-kingdom-unleashing-productivity-oecd-main-findings-presentation
United-kingdom-unleashing-productivity-oecd-main-findings-presentationUnited-kingdom-unleashing-productivity-oecd-main-findings-presentation
United-kingdom-unleashing-productivity-oecd-main-findings-presentation
 
AMCA Lecture Three Competitive Marketing Strategy
AMCA Lecture Three  Competitive Marketing StrategyAMCA Lecture Three  Competitive Marketing Strategy
AMCA Lecture Three Competitive Marketing Strategy
 
Currency Economics
Currency EconomicsCurrency Economics
Currency Economics
 

Similar to Chapter 22 visual model

Marketing for Customer Value.pptx
Marketing for Customer Value.pptxMarketing for Customer Value.pptx
Marketing for Customer Value.pptxNarendra Karigowda
 
Concepts of Marketing Process
Concepts of Marketing ProcessConcepts of Marketing Process
Concepts of Marketing ProcessABPHR
 
Chapter 10 : Creating Successful Long Term Growth
Chapter 10 : Creating Successful Long Term GrowthChapter 10 : Creating Successful Long Term Growth
Chapter 10 : Creating Successful Long Term GrowthPeleZain
 
manajemen Pemasaran (bapelkes0521) [Autosaved].pptx
manajemen Pemasaran (bapelkes0521) [Autosaved].pptxmanajemen Pemasaran (bapelkes0521) [Autosaved].pptx
manajemen Pemasaran (bapelkes0521) [Autosaved].pptxFilia Yuniza
 
Marketing risk advisory brochure 2013
Marketing risk advisory brochure 2013Marketing risk advisory brochure 2013
Marketing risk advisory brochure 2013Nidhi Gupta
 
Marketing risk advisory brochure 2013
Marketing risk advisory brochure 2013Marketing risk advisory brochure 2013
Marketing risk advisory brochure 2013Nidhi Gupta
 
KOTLER,Marketing Management
KOTLER,Marketing ManagementKOTLER,Marketing Management
KOTLER,Marketing ManagementYusuf Abdullah
 
Introduction to Marketing management By Nitin Shekapure
Introduction to Marketing management By Nitin ShekapureIntroduction to Marketing management By Nitin Shekapure
Introduction to Marketing management By Nitin ShekapureNitin Shekapure
 
Conceptualizing marketing management
Conceptualizing marketing managementConceptualizing marketing management
Conceptualizing marketing managementVanadis Moon
 
Presentation no 1 Entrepreneurship updated .pptx
Presentation no 1 Entrepreneurship updated .pptxPresentation no 1 Entrepreneurship updated .pptx
Presentation no 1 Entrepreneurship updated .pptxshamasulrehman4567
 
ALL ABOUT MARKETING by Aditi Walia
ALL ABOUT MARKETING by Aditi WaliaALL ABOUT MARKETING by Aditi Walia
ALL ABOUT MARKETING by Aditi WaliaAditi Walia
 
Sales & Distribution Management Module 1.pdf
Sales & Distribution Management Module 1.pdfSales & Distribution Management Module 1.pdf
Sales & Distribution Management Module 1.pdfJayanti Pande
 
Cb12e basic ppt ch12
Cb12e basic ppt ch12Cb12e basic ppt ch12
Cb12e basic ppt ch12Eric
 
Marketing module_1.pdf
Marketing module_1.pdfMarketing module_1.pdf
Marketing module_1.pdfShaik724049
 

Similar to Chapter 22 visual model (20)

Marketing for Customer Value.pptx
Marketing for Customer Value.pptxMarketing for Customer Value.pptx
Marketing for Customer Value.pptx
 
Concepts of Marketing Process
Concepts of Marketing ProcessConcepts of Marketing Process
Concepts of Marketing Process
 
Chapter 10 : Creating Successful Long Term Growth
Chapter 10 : Creating Successful Long Term GrowthChapter 10 : Creating Successful Long Term Growth
Chapter 10 : Creating Successful Long Term Growth
 
manajemen Pemasaran (bapelkes0521) [Autosaved].pptx
manajemen Pemasaran (bapelkes0521) [Autosaved].pptxmanajemen Pemasaran (bapelkes0521) [Autosaved].pptx
manajemen Pemasaran (bapelkes0521) [Autosaved].pptx
 
Marketing risk advisory brochure 2013
Marketing risk advisory brochure 2013Marketing risk advisory brochure 2013
Marketing risk advisory brochure 2013
 
Marketing risk advisory brochure 2013
Marketing risk advisory brochure 2013Marketing risk advisory brochure 2013
Marketing risk advisory brochure 2013
 
Marketing risk advisory brochure 2013
Marketing risk advisory brochure 2013Marketing risk advisory brochure 2013
Marketing risk advisory brochure 2013
 
Marketing risk advisory brochure 2013
Marketing risk advisory brochure 2013Marketing risk advisory brochure 2013
Marketing risk advisory brochure 2013
 
KOTLER,Marketing Management
KOTLER,Marketing ManagementKOTLER,Marketing Management
KOTLER,Marketing Management
 
MARKETING
MARKETINGMARKETING
MARKETING
 
Marketing
MarketingMarketing
Marketing
 
Rajesh
RajeshRajesh
Rajesh
 
Introduction to Marketing management By Nitin Shekapure
Introduction to Marketing management By Nitin ShekapureIntroduction to Marketing management By Nitin Shekapure
Introduction to Marketing management By Nitin Shekapure
 
Conceptualizing marketing management
Conceptualizing marketing managementConceptualizing marketing management
Conceptualizing marketing management
 
Marketing management
Marketing management Marketing management
Marketing management
 
Presentation no 1 Entrepreneurship updated .pptx
Presentation no 1 Entrepreneurship updated .pptxPresentation no 1 Entrepreneurship updated .pptx
Presentation no 1 Entrepreneurship updated .pptx
 
ALL ABOUT MARKETING by Aditi Walia
ALL ABOUT MARKETING by Aditi WaliaALL ABOUT MARKETING by Aditi Walia
ALL ABOUT MARKETING by Aditi Walia
 
Sales & Distribution Management Module 1.pdf
Sales & Distribution Management Module 1.pdfSales & Distribution Management Module 1.pdf
Sales & Distribution Management Module 1.pdf
 
Cb12e basic ppt ch12
Cb12e basic ppt ch12Cb12e basic ppt ch12
Cb12e basic ppt ch12
 
Marketing module_1.pdf
Marketing module_1.pdfMarketing module_1.pdf
Marketing module_1.pdf
 

More from Ariel Lleva

Effective marketing model in tissue paper ariel lleva
Effective marketing model in tissue paper ariel llevaEffective marketing model in tissue paper ariel lleva
Effective marketing model in tissue paper ariel llevaAriel Lleva
 
10 step product marketing plan-ariel
10 step product marketing plan-ariel10 step product marketing plan-ariel
10 step product marketing plan-arielAriel Lleva
 
20 year personal marketing plan-ariel
20 year personal marketing plan-ariel20 year personal marketing plan-ariel
20 year personal marketing plan-arielAriel Lleva
 
Chapter 22 visual model
Chapter 22 visual modelChapter 22 visual model
Chapter 22 visual modelAriel Lleva
 
GO for the G-O-L-D!
GO for the G-O-L-D!GO for the G-O-L-D!
GO for the G-O-L-D!Ariel Lleva
 
Personal logo ariel
Personal logo arielPersonal logo ariel
Personal logo arielAriel Lleva
 
Goal Oriented Ariel Lleva
Goal Oriented Ariel LlevaGoal Oriented Ariel Lleva
Goal Oriented Ariel LlevaAriel Lleva
 
Brand launch ariel
Brand launch arielBrand launch ariel
Brand launch arielAriel Lleva
 

More from Ariel Lleva (8)

Effective marketing model in tissue paper ariel lleva
Effective marketing model in tissue paper ariel llevaEffective marketing model in tissue paper ariel lleva
Effective marketing model in tissue paper ariel lleva
 
10 step product marketing plan-ariel
10 step product marketing plan-ariel10 step product marketing plan-ariel
10 step product marketing plan-ariel
 
20 year personal marketing plan-ariel
20 year personal marketing plan-ariel20 year personal marketing plan-ariel
20 year personal marketing plan-ariel
 
Chapter 22 visual model
Chapter 22 visual modelChapter 22 visual model
Chapter 22 visual model
 
GO for the G-O-L-D!
GO for the G-O-L-D!GO for the G-O-L-D!
GO for the G-O-L-D!
 
Personal logo ariel
Personal logo arielPersonal logo ariel
Personal logo ariel
 
Goal Oriented Ariel Lleva
Goal Oriented Ariel LlevaGoal Oriented Ariel Lleva
Goal Oriented Ariel Lleva
 
Brand launch ariel
Brand launch arielBrand launch ariel
Brand launch ariel
 

Recently uploaded

Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 

Recently uploaded (20)

Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 

Chapter 22 visual model

  • 1. Ch. 22 Managing a Holistic Marketing Organization for the Long Run by Goal-Oriented Ariel Lleva September 6, 2012
  • 2. Important Shifts in Marketing and Business Practices • Reengineering • Globalizing • Outsourcing • Flattening • Benchmarking • Focusing • Supplier partnering • Accelerating • Customer partnering • Empowering • Merging
  • 3. Keys to Effective Internal Marketing Internal marketing requires that everyone in the organization accept the concepts and goals of marketing and engage in choosing, providing, and communicating customer value. Only when all employees realize their job is to create, serve, and satisfy customers does the company become an effective marketer.
  • 4. Organizing the Marketing Department • Functional Organization • Geographic Organization • Product- or Brand-Management Organization • Market-Management Organization • Matrix-Management Organization
  • 5. Building a Creative Marketing Organization 1. Developing a company-wide passion for customers 2. Organizing around customer segments instead of products; and 3. Understanding customers through qualitative and quantitative research.
  • 6. Corporate Social Responsibility • Socially responsible behavior • Ethical behavior • Legal behavior
  • 7. What is Sustainability? Sustainability is the ability to meet humanity’s needs without harming future generations. “There is a triple bottom line— people, planet, and profit—and the people part of the equation must come first.
  • 8. What is Cause-Related Marketing? Cause-related marketing is marketing that links the firm’s contributions to a designated cause to customers engaging directly or indirectly in revenue-producing transactions with the firm.
  • 9. What is Marketing Control? Marketing control is the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments.
  • 10. Types of Marketing Control • Annual plan control • Profitability control • Efficiency control • Strategic control
  • 11. What is Marketing Audit? A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company’s or business unit’s marketing environment, objectives, strategies, and activities, with a view to determining problem areas and opportunities and recommending a plan of action to improve the company’s marketing performance.